Increasing Cervical Screening Uptake
Cervical screening saves 5,000 lives a year , yet 20% of UK women ignore their screening invitation, putting their lives at risk.
This extended pilot aims to evaluate the benefits of placing cervical screening adverts in GP surgeries and whether it it is a useful mechanism for increasing uptake.
Jo's Cervical Cancer Trust
Cervical cancer kills nearly 1000 women in the UK every year with around 2,800 newly diagnosed. However, it is a largely preventable disease and improving the uptake of cervical screening will save lives and reduce inequalities.
20% of women invited for screening in 2009-10 did not attend (4.1 million invited with 3.3 million attending). For the 25-29 age group figures were worse with 40% not taking up their invitation.
This project aims to reduce incidence through increased uptake.
This extended pilot, based on a successful small pilot run earlier this year aims to evaluate the benefits of placing cervical screening adverts in GP surgeries over a six month period and whether it is a useful mechanism for increasing uptake.
The charity already has a cervical screening advert in place. By using this advert the costs of this pilot are minimised – providing a cost-effective method of learning more about the best ways to influence behaviour around cervical screening uptake.
To see an increase in women asking to have the cervical screening test
Activities» Through the placing of a cervical screening advert in GP surgeries and evaluating impact through a follow up survey to particpating surgeries
Success will be...more women attending cervical screening which will play a role in finding cervical abnormalities before they turn into cancer, potially saving lives
Remind women that cervical cancer is preventable and they could take steps to reduce their risk
Activities» Through the placing of a cervical screening advert in GP surgeries and evaluating impact through surveying women in GP surgeries
Success will be... More women attending screening when invited, reducing the risk of incidence of cervical cancer by looking after their health
Greater awareness of the work of Jo's Cervical Cancer Trust and the services it offers
Activities» The cervical screening advert will include details about the charity and how to get in contact if they need further information or support
Success will be... increased numbers of women affected by cervical abnormalities or cervical cancer gaining the support and information they need through contacting the charity
Research has shown that being from a deprived background increases the likelihood of non-attendance at screening and so Improving the uptake of cervical screening will save lives and reduce inequalities. The charity will be able to demonstrate success through feedback from GP surgeries stating how many extra women were screened as a result of tihs project. We will also gain feedback from women in GP waiting rooms whether this campaign has increased understanding of cervical cancer prevention.
We do not believe there are any risks to this project having already run a small pilot which ran smoothly. The advert has been tested and positively received, GPs have already shown enthusiasm for the project and have asked for similar projects to be run again.
Donors will be sent a full report, outlining where the advert was placed, how many surgeries responded to the feedback questionnaire and what the results were. Donors will also be invited to attend a GP surgery to see the advert and gauge reactions from patients who are happy to discuss screening.
Budget - Project Cost: £48,000Loading graph....
Amount Heading Description £39,000 Screening Adverts Running a cervical screening advert in 300 GP surgeries over 24 weeks £5,000 Materials Production of posters and leaflets to be placed in surgeries £4,000 Evaluation & management Evaluation of the project results, producing report and managing project
We will be placing cervical screening adverts in 300 GP surgeries in communities across the UK where uptake is lower than the national average. In the main this will be in areas of deprivation or where there are large BME communities where uptake has proven to be a challenge
The main people to benefit will be women living in areas of deprivation or those from BME communities who will attend screening as a result of this project, thus reducing their risk of cervical cancer. As stated earlier our small pilot project saw 93% of surgeries state that they saw an increase in women asking to be screening.
Jo’s Cervical Cancer Trust is the UK’s only charity dedicated to women, their families and friends affected by cervical abnormalities and cervical cancer. We have already run successful campaigns to increase publcic education about cervical cancer and how women can take proactive steps to reduce their risk through screening, including in cinemas, bars, health clubs and GP surgeries and has recently won two awards from Pfizer and the King's Fund
We also won a Highly Commended Pfizer Award
Read more about the Charity running this project.
Robert Music, Director
He will manage / oversee the project, manage suppliers, evaluate the results and liase / produce a report for funders