Project information

NSPCC: ending cruelty to children.

The NSPCC's vision is to end cruelty to children in the UK. We campaign to change the law, provide ChildLine and the NSPCC Helpline, offer advice for adults, and much more.

Our work with children and vulnerable families is ongoing.

Charity information


NSPCC logo
  • Need


    Our vision is of a society where all children are loved, valued and able to fulfil their potential. Since we were founded in 1884, we have been able to take significant further steps to achieving this vision.

    However, sadly, there is still much work to be done before cruelty to children is a thing of the past. In partnership with our supporters, we really can make a difference to the lives of thousands of children and young people in the UK.


    We need to deliver the biggest impact we can, but our limited resources are only a fraction of the government and voluntary sector’s budget for children. One of our key principles is to prioritise our work, concentrating on specific types of abuse and on children who are most at risk to ensure our intervention creates the greatest impact.

  • Aims

    Aim 1

    Our aim is ending cruelty to children.


    » We will be focusing on the worst types of abuse and the most vulnerable children for our work to have the biggest impact possible.

    Success will be...protecting more children and vulnerable families across the UK.

  • Impact


    We aim to end cruelty to children in the UK. Even if it takes many generations to realise it, we achieve much more for children by having this inspirational vision.

    Ongoing research and evaluation will demonstrate the success of our work with children and vulnerable families.


    Risks are managed by various methods, such as the use of controls or insurance. The society's risk management process, as a shared activity between functions and the corporate risk adviser, entails identifying the risks associated with its activities, their likelihood and impact, determining the methods by which they are managed, and evaluating their adequacy. Where they are deemed inadequate or outside the Society's risk appetite, action plans are developed.


    We will acknowledge and thank all donations via email if approved by the donor. An update will be sent six months after the closing date of the Big Give to inform our supporters of examples of how the money has been spent and ask the supporter if they would like further contact.

  • Budget

    Budget - Project Cost: £40,000

    Loading graph....
      Amount Heading Description
      £40,000 Big Give Protecting children across the UK
  • Background


    This will operate across the UK and the Channel Islands.


    Children and families will benefit from our work. We also offer advice for adults and professionals.

  • Why Us?

    Why Us?

    Since its establishment in London in the 1880s, the NSPCC has helped more than 10 million children in the UK.

    Read more about the Charity running this project.


    ChildLine Counsellor

    Each ChildLine Counsellor help up to 200 children every year. Last year ChildLine Counsellors answered more than 450,000 calls from children.