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Project information

Dosage - Dance/Health and Young Families

To diffuse the physical inactivity timebomb which costs us £8.2b per year as GPs and Local Authorities continue to localise Change4Life. 'Dosage' is an exportable dance and health model like MEND, targeting young people and their families, aimed at sustaining healthier lifestyles through dance.

January 2011 - December 2013

Charity information: Cheshire Dance

Cheshire Dance logo
  • Need


    Endemic physical inactivity amongst the population and the inherent cost of that inactivity to the NHS and ultimately us, the public.


    Dance is a very fast growing activity at present. You can't miss it on television. But competitions churn out one winner and millions of losers. This project aims to sustain, particularly young peoples' positive interest in dance by taking it to the heart of family play as a project linked to the Change4Life initative. Cheshire Dance has developed a pilot that is gathering a strong evidence base. This needs rolling out across Cheshire (this proposal), then perhaps the country.

  • Aims

    Aim 1

    Sustain young peoples' and their families interest in their health through dance.


    » Residential activities for those most in need. Some families really benefit from an intensive starting point.
    » Regular dance sessions, whether 1 night a week or a full day of dance every month, what ever suits the families.
    » Do your own thing - the most recent project called 20 past 12 (2012 Games) resulted in 13,155 people performing at the same time across 117 locations

    What success will look like

    Success will be... loyal dancers and dancing families

    Aim 2

    Producing evidence of health improvement.


    » Involve health specialists working alongside the dance specialists who will measure in the least obtrusive but most informative way.
    » Communicate changes in health over time both to the individual families but also through the collated evidence base, to the wider public.

    What success will look like

    Success will be... seen in the data and through qualitative feedback

  • Impact


    Long term, young people and their families will be leading healthier lifestyles. This will be demonstrated through the datasets but also qualitatively through participant and practitioner testimony as well as through photogrphy and film based documents. Ultimately the cost of physical inactivity will rise less quickly and begin to fall.


    People may drop out. We employ the highest possible skills base in the dance practitioners and health practitioners. These person centred professions are built upon generating and sustaining trust over a long period. If we want the best we must also be prepared to pay for the best. Quality is paramount. This is not a task for a £10/hr dance student. We will however, as we have already begun to do in the pilot, engage young practitioners through training ready for a delivery role


    Regular publishing of data, qualitative evidence and imagery through direct email and/or website.

  • Budget

    Budget - Project Cost: £148,000

    Loading graph....
      Amount Heading Description
      £48,000 Residential 8 x 15 hour courses, 20 people per course
      £50,000 Classes 1,400 hours of classes, 15 people per class
      £30,000 Do It Yourself 2 x mass participation events. Target 30,000 dancers
      £20,000 Admin Administration and Overhead
  • Background


    Cheshire, Halton and Warrington


    Target deprived areas, e.g. Ellesmere Port, West Chester, West end of Crewe, Runcorn, Speicifc estates in Cheshire East (e.g. culshaw)and Warrington (e.g. Orford Park).
    Also target individual families through GP and Local Authority referral programmes.

  • Why Us?

    Why Us?

    Cheshire Dance has specialised in community dance practice (participation) for more than 30 years. We remain at the forefront of practice nationally and have already invested heavily in developing the pilot, including establishing a range of partnerships to help us embed dance and health activity in specific communities.

    Read more about the Charity running this project.


    Jacqueline McCormick

    Dance Director. Has lead on the development of the pilot from the outset. Dance and Health has been Jacqueline's passion for years.

    Adam Holloway

    Business Director - has extensive experience of delivering outcome driven projects on time, on budget, often exceding the expectations of stakeholders

youngsters enjoying dancing and getting active

youngsters enjoying dancing and getting active