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Project information

Big Dance National Programme 2012

Big Dance is the biggest dance event in the world, and in 2012 we aim to get 3 million people dancing! Big Dance is about all dance, all dancers and all dancing. We have a really exciting programme of commissions, mass participation events and campaigns planned in the run up to London 2012.

April 2011 - November 2012

Charity information: People Dancing

People Dancing logo
  • Need


    There is no problem, just a brilliant opportunity. London 2012 and the Cultural Olympiad offer a once-in-a-lifetime and irresistible opportunity to build on the success of Big Dance festivals in 2006, 2008 and 2010 and put participation in dance in the UK on the world stage.

    Our ambition is to reach three million people as active participants, through a national programme of mass dance participation events and high-profile campaigns.


    People love to dance, we want more people to dance - for fitness, for fun. Big Dance 2012, pioneered in London, will profile people's passion for dance, offer inspiration and encouragement to try it out, develop a life-long commitment to dance and encourage increased physical activity and improved fitness.

    Big Dance 2012 is a collective response from the dance sector to the opportunities of London 2012 - and will build on the investment made in Big Dance London through the Legacy Trust.

  • Aims

    Aim 1

    To engage at least 200,000 people as new participants in dance, and 3 million people overall


    » Create regional/sub-regional 'hubs' to coordinate resources and activities, and develop and deliver mass participatory dance events

    What success will look like

    Success will be...
    Reaching, or exceeding our participation targets in 2012 and build on this in future years to demonstrate sustained engagement

    Aim 2

    Transform opinions and attitudes about how people can engage with dance


    » Lead inspirational and aspirational national, regional and local media campaigns about all dance, all dancing and all dancers

    What success will look like

    Success will be...
    Media coverage that embraces the diversity of dance that people do and acts as a catalyst to get more people involved

    Aim 3

    Forge new partnerships to increase the diversity of people that dance, and the benefits this offers


    » Work with organisations in health, sports, education and social care to increase access to and participation in cultural and physical activity

    What success will look like

    Success will be...
    Increased 'buy-in' to dance from the health, education, sport and social care sectors; increased diversity of participants: age, ability, cultural heritage

    Aim 4

    Improve the capacity of the dance sector to sustain increased and diverse engagement in dance


    » Take a 'joined up' approach to delivery, reducing duplication and maximising the use of current and future resources

    What success will look like

    Success will be...
    New and sustained partnerships for delivering dance activities that span the subsidised, commercial, private and public sectors

  • Impact


    - Improved health and physical fitness: through increased and sustained participation in dance

    - A dance sector that is able to act together and work in partnership: through increased engagement particularly by local authorities, and the health sector

    - An increase in volunteering: through taking part, organising and promoting dance activities within local communities

    - A change in the national consciousness: built on the current visibility of dance, as something that everyone can


    We see the primary risk as being the strain on pubic funding affecting the capacity of organisations to offer participatory dance activities in the medium to long term. The emphasis of this project on partnership working across the arts, health, sports, education and social care - using dance in 2012 as the uniting force - aims to mitigate this risk, diversify support and help to safeguard the UK as a 'dancing nation'.


    Regular e-newsletters and briefings; invitations to donor events

  • Budget

    Budget - Project Cost: £489,250

    Loading graph....
      Amount Heading Description
      £110,000 Hub activities and committions Local and regional partnership development and marketing
      £50,000 Campaigns & Marketing National marketing campaigns, guides for events organisers
      £28,750 Website/Photography Photography, website and media channels (images, video etc)
      £261,000 Mass Participation Events Artist fees and event costs
      £39,500 Coordination Staffing and administration

    Current Funding / Pledges

    Source Amount
    Dance Champions Group £96,000 Guaranteed
  • Background


    Big Dance 2012 will take place across the UK.


    Up to three million people - the general public - spanning age, ability/disability and cultural heritage

  • Why Us?

    Why Us?

    The Foundation for Community Dance is working with Big Dance in London, the Dance Champions Group and an extensive partnership of nationally-focused dance organisations spanning the whole of the dance sector. Together, we believe we have the capacity, relationships, expertise and reach, and offer the leadership needed to deliver this project.

    Read more about the Charity running this project.


    Chris Stenton

    Development Director, Foundation for Community Dance

    Jacqueline Rose

    Big Dance Director

    Ken Bartlett

    Creative Director, Foundation for Community Dance