Project information

NNF May Daze

The NNF11 May Daze will be a high-profile programme of free street theatre taking place during the opening weekend of the 2011 Norfolk & Norwich Festival. Audiences will be invited to explore their urban playground as they embark on an artistic treasure hunt across Norwich.

May 2011 - May 2011

Charity information

Norfolk & Norwich Festival Trust

Norfolk & Norwich Festival Trust logo
  • Need


    Our commitment is to increase the reach, breadth and depth of our work and we will see a substantial development in our community engagement ambitions for 2011. In every aspect of our work, our goal is to connect meaningfully with our audiences, the wider community and individuals who are central to our ambition. With this project we aim to build new audiences with hard-to-reach socio-economic profiles.


    The project is one of a range of methods to facilitate and encourage community engagement with our audiences, non-attendees, supporters, partners and funders enabling us to raise the profile of cultural activities in Norwich and Norfolk and to develop the capacity of individuals to benefit from their experience of cultural activities.

  • Aims

    Aim 1

    To increase participation and engagement in culture, arts and creative activities


    » Deliver May Daze, a new destination International Street Theatre Festival as part of the launch and opening events of NNF11

    Success will be increased audience numbers from hard-to- reach socio economic profiles.
    Increased partnership working with grass roots organisations.

  • Impact


    New audiences with hard-to-reach socio-economic profiles
    New audiences developed
    Increased profile of Norfolk & Norwich Festival as a leader in the provision of outdoor arts
    Increased profile of Norwich as a cultural centre

    Audience numbers
    Audience on-line survey
    Evaluate partnerships, face-to-face, questionnaire feedback
    Media coverage
    Listener feedback community radio feature
    New media strand with young people using social networking technology
    Website hits on ‘City of Secrets’


    We may be unsuccessful in engaging hard to reach groups. However we piloted a range of community engagement projects in 2010, working with a range of grass roots partnerships, which enabled us to see an increase in audiences.


    We will undertake an evaluation of the scheme and make a summary available on our website or via our newsletter.

  • Budget

    Budget - Project Cost: £67,916

    Loading graph....
      Amount Heading Description
      £34,262 Staff incl artists, event mngrs, crew and security
      £9,491 Travel incl hotels and perdiums for artists
      £6,026 Marketing incl promotion, brochures, flyers
      £6,931 Equipment incl stage, lighting, music stands etc
      £11,206 Other projects costs Venue hire, St Johns Ambulance and admin

    Current Funding / Pledges

    Source Amount
    Norfolk County Council £15,000 Guaranteed
    Norwich City Council £15,000 Guaranteed
    Arts Council East £15,000 Conditional
    May Gurney £5,000 Conditional
  • Background


    May Daze will take place in surprising locations all over Norwich in spaces without walls, and hidden in tiny parks, shopping malls, church yards and alley ways, above people’s heads and under their feet. May Daze will be an artistic treasure hunt where the public will discover a range of outdoor street theatre from around the world.


    New audiences with hard-to-reach socio-economic profiles
    Community groups and organisations (eg: Future Projects, The Garage, YMCA)
    Schools (these will include NNF Creative Partnerships schools)
    Special interest groups relevant to City of Secrets artistic content (eg: gardening, circus skills, dance groups)
    Minority groups with special relevance to City of Secrets artistic content
    New audiences from existing Festival audience demographics
    Regional arts / culture networks

  • Why Us?

    Why Us?

    NNF has a track record of bringing exceptional cultural and arts experiences to the region. As a result the Festival is increasing its audiences year on year. In 2010 it gathered significant new ones; the total audience for 2010 increased by 450% to almost 300,000.
    One of the key aims in NNF’s strategic plan is to increase the reach, breadth and depth of participation and learning in the arts and to maximise opportunities for our audiences to attend and engage with cultural activities.

    Read more about the Charity running this project.


    Jonathan Holloway

    CEO and Artistic Director of NNF. Jonathan has programmed six highly acclaimed Norfolk & Norwich Festivals, and will programme his 7th in 2011.

    Matt Burman

    Executive Producer: organise delivery of the programme, book performers, manage crew, events organisers, site managers and volunteers.

    Paula Sanchez

    Development Director: will seek to raise additional funds and managepartnerships with grass-root organisations.

RedBall: Norwich

RedBall: Norwich