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Project information

One Choice - Film Project Challenging Violence

32 disadvantaged young people will work with filmmakers and artists to develop a ground breaking film about gang-related violence, peer pressure and sexual abuse.

September 2010 - January 2011

Charity information: Tender

Tender logo
  • Need


    In early 2008 the idea was first put forward in response to a high-profile case of gang-rape, allegedly involving a group of 16 to 17-year olds in Hackney. We had been working with a group of young Londoners who wanted to unveil this issue and take ownership over a solution. Based on their own life experiences, they said the issue was not an isolated one, and it needed to be tackled.


    The project will provide a platform for young people, using their own voices and stories, to dispel myths about sexual violence. By using creative media, the project will open a dialogue with new audiences around issues that are uncomfortable to discuss and difficult to address. The medium of film was identified by young people as a strong way of promoting equality and healthy relationships, because of its realism and its ability to depict subtle abusive power.

  • Aims

    Aim 1

    Enable young people to create the film and interactive DVD to engage with others about the issues


    » 53 sessions with professionals of training and practical experience with disadvantaged young people, enabling them to take a leading role

    What success will look like

    Success will be the created final DVD ready for distribution. Questionnaires and focus groups will be used to assess change in young people's attitudes and leadership skills.

    Aim 2

    Distribute and exhibit the film to other young people as well as adults (parents, youth workers etc)


    » The young people will develop a marketing strategy to ensure the film reaches a diverse audience (film trailer, screening event etc)
    » Tender will support the young people in entering the film into Film Festivals
    » The film will be featured on Tender's new website.

    What success will look like

    Success will be a completed marketing strategy which is implemented by the young people and managing to exhibit the film to a diverse audience

  • Impact


    The quality of the film will ensure it engages diverse audiences with positive messages, as expressed in the voices of young people. Young people will conduct interviews with the target audience to assess impact. Young people will become skilled artists and visible advocates for a basic human right - the right to be free from violence. This will be measured through pre- and post-project questionnaires and focus groups.


    Because of the acute disadvantage faced by the young people there is a risk that some young people will drop out. We will deal with this risk by empowering the young people to produce an interactive film that will be a source of pride. Young people's ownership of the project will further ensure commitment and follow-through. Tender has a strong track-record of engaging disadvantaged and vulnerable young people in our projects, using the performing arts and film.


    Donors will receive a report once evaluation has taken place and an invitation to the initial film screening of the project.

  • Budget

    Budget - Project Cost: £27,400

    Loading graph....
      Amount Heading Description
      £16,000 Film Producers Sessional fees of film producers/facilitators
      £2,000 Story Development Sessional fees for story development facilitators
      £1,800 Launch Event Launch Event catering and venue hire, Promotional Printing
      £2,200 CD Rom Design and Production of 1000 copies
      £3,000 Campaign Coordinator Salary of project manager/campaign coordinator
      £2,400 Other Overheads and Accreditation

    Current Funding / Pledges

    Source Amount
    Big Lottery Fund £2,100 Guaranteed
    City Parochial £6,500 Guaranteed
  • Background


    The project will mainly take place around Barnet. Many of these young people have first-hand experience of gang violence. We will engage young people from acutely disadvantaged neighbourhoods and wards in Barnet, including the wards of Burnt Oak which is among the 40% most deprived wards within Greater London.


    The young people who have been recruited are drawn from disadvantaged neighbourhoods in the areas surrounding the participating youth centres and their vulnerability excludes them from many training opportunities in media and leadership. The group includes young people who face additional forms of disadvantage, increasing their vulnerability to abuse, such as being young carers, ex-offenders and lone parents. The film, once distributed will hopefully benefit young people in London as a whole.

  • Why Us?

    Why Us?

    Tender has consulted more than 3,000 young people across Greater London leading up to this project. Tender has experience of managing similar projects, including the TRUST project in which young people produced a total of 95 photo exhibitions, short-films, scripts, drama productions and mixed media resources including games and virtual learning packs.

    Read more about the Charity running this project.


    Susie McDonald – Director

    Susie oversees all of Tender’s direct work with volunteers, young people, schools and youth centres.

    Jacki Hall – Campaign Coordinator

    Jackie coordinates work with youth ambassadors and youth centres. She supports young people in using creative media to promote positive relationships

    Doireann Larkin – Education Coordinator

    Doireann liaises with youth centres, pupil referral units, volunteers and facilitators. She also runs evaluations and interviews.