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Project information


The Unicorn has teamed up with Quentin Blake, Britain’s best loved children’s illustrator, to create a fantastic mural for our foyer. We have launched a special campaign to raise funds to install the mural and engage underprivileged children in a unique Quentin Blake art project.

March 2010 - March 2011

Charity information: Unicorn Theatre

Unicorn Theatre logo
  • Need


    Disadvantaged children, young people with disabilities, families unused to live theatre – all are welcomed to the Unicorn. To make each visit as warm and undaunting as possible, we have teamed up with Quentin Blake to fill our foyer with theatrical characters. We will extend our work with Quentin Blake into the classroom with an art project designed for children aged 4 – 19 years, which will explore the theme of ‘a first visit to the theatre’ and deepen our relationships with schools.


    The campaign will raise monies to support taking professional artists into deprived schools to work on an art project to engage children in designing characters inspired by Quentin Blake’s mural.

    In addition it will raise the monies needed to install the mural by offering donors an opportunity to be linked with an original artwork which will animate our foyer and provide a unique welcome to young people making their first and subsequent visits to the Unicorn.

  • Aims

    Aim 1

    To enhance visual learning and encourage children and young people to create their own art work.


    » A Quentin Blake designed art project in schools using the mural as inspiration.

    What success will look like

    Success will be...witnessing participants' and visitors' reactions to the exhibition during its four month duration.

    Aim 2

    To support creative work in the classroom.


    » Two half day workshops for 6 classes, led by professionally trained artists.

    What success will look like

    Success will be...recording feedback from pupils about the professionally led art workshops.

    Aim 3

    To inspire children and young people.


    » Theatre visits for pupils to witness the mural coming to life around the Unicorn and to attend an exhibition of their own work.

    What success will look like

    Success will be...encouraging feedback from teachers about the impact of the project and improvements in children's visual literacy and motivation.

    Aim 4

    To introduce children to theatre who may not otherwise have the opportunity to visit.


    » Opportunities to see productions at the Unicorn.

    What success will look like

    Success will be...welcoming new children to the theatre who have not visited before.

    Aim 5

    To leave a lasting legacy for current and future generations of visitors to the Unicorn.


    » Events to celebrate the installation of the mural with opportunities to watch it 'come to life' around the theatre.

    What success will look like

    Success will be...watching the mural come to life and seeing the reactions of visitors to this exciting new addition to the Unicorn.

  • Impact


    It will bring to life the mural for the enjoyment of current and future generations of theatre goers. The related art project will enhance visual literacy and make creative links for teachers to develop their skills and leave a legacy in schools.

    The success of the project will be demonstrated by an exhibition of the participants’ work at the Unicorn from Dec 2010 – Mar 2011. This will include the work of around 180 children, from 6 different schools, working in a variety of mediums.


    Failure to raise the required amount could result in us being unable to complete the mural or deliver the art project.

    We have created an attractive branding opportunity around the mural and exhibition in order to attract a corporate sponsor which could be used to cover the basic costs of the art project and installation.


    Our donors will be continually updated about our progress through our newsletter, the fund-o-meter in the foyer and invitations to a range of events to celebrate the exhibition and completion of the mural.

  • Budget

    Budget - Project Cost: £40,000

    Loading graph....
      Amount Heading Description
      £20,000 Mural Installation of the mural
      £12,000 Art project Developing and delivering workshops
      £2,000 Exhibition Installing exhibition in the theatre
      £2,500 Tickets Subsidised tickets for theatre visits
      £3,500 Events Cost of running events
  • Background


    The Unicorn is based in More London, an exciting and developing area of commerce and culture, yet Southwark is one of the most deprived boroughs in London. Over half the resident children live in poverty. Our work with underprivileged schools aims to work with many of these children and extends beyond Southwark, into the similarly deprived boroughs of Lambeth and Tower Hamlets.


    Our new foyer mural will welcome up to 100,000 visitors to the Unicorn each year.

    Our arts project in schools will enhance the visual literacy of around 180 pupils aged from 4 – 19 years from deprived schools.

    We anticipate around 20,000 visitors will have the opportunity to enjoy the resulting exhibition of the participant’s work during its 4 month run at the Unicorn.

  • Why Us?

    Why Us?

    The Unicorn is the UK’s flagship theatre for children, which is why Quentin Blake wanted to work with us to leave a lasting legacy for our audiences.

    Our highly regarded Learning and Participation Department is recognised as being one of the foremost providers of theatre education. Our InterACT programme grew out of a highly successful pilot programme, funded by Aldgate and All Hallows Barking Exhibition Foundation, which has shown proven benefits for participants in all areas of learning.

    Read more about the Charity running this project.


    Quentin Blake

    One of the UK’s foremost children’s illustrators. His drawings are immediately recognised and appreciated by people of all ages.

    Catherine Greenwood

    Our Learning and Participation Director will oversee the art project and has and a proven track record in delivering successful education programmes.

    Alexis Burgess

    Designer who specialises in transferring art works on to walls in public spaces to retain their character and ensure they have permanency.

Quentin Blake at the Unicorn Theatre

Quentin Blake at the Unicorn Theatre