Health promotion and awareness
Bowel cancer is the second biggest cancer killer in the UK, but it needn’t be - 9 out of 10 people will survive the disease if diagnosed early. We need to raise the profile of bowel cancer - encourage people to recognise symptoms and undertake screening. Increasing awareness will save lives.
Bowel Cancer UK
Bowel cancer is the second biggest cancer killer in the UK, with over 38,500 people diagnosed and 16,000 dying of the disease every year. One person dies every 30 minutes. A major problem in the UK is late diagnosis of the disease. People appear to feel uncomfortable in discussing the symptoms, are unaware of what they are or if recognised, ignore them and hope they go away.
If diagnosed early, bowel cancer is very treatable with a survival rate of over 90%. This is why our health promotion and awareness campaigns are so important. We aim to encourage people to recognise the symptoms of bowel cancer and to act upon their concerns so that they have the best chance of survival.
Increase take up of screening from 53% to a min of 60%
Activities» Working with PCTs and local Health Boards to help publicise the screening programmes and encourage people to participate.
Success will be measured through an increase in uptake of the screening programme and directly measurable.
Increase awareness of bowel cancer and its symptoms amongst those most at risk.
Activities» Through a range of targeted awareness raising campaigns, including advertising, presentations, posters, literature etc.
Success will be that more people know about the disease and visit their GPs or take part in screening. Bowel cancer will be more mainstreamed with greater public awareness.
Increase knowledge of how to reduce the risks of bowel cancer through diet and lifestyle changes.
Activities» Through a range of health promotion materials, presentations and campaigns to make people aware of how to reduce their risks.
Success will be an increased number of people making changes to their diet and lifestyle, through eating more healtily and taking more exercise.
The longer term outcome is obviously to reduce the number of people dying from bowel cancer. Whilst diagnoses will rise as the population ages, we want to achieve a maintenance or reduction in the mortality rate. This will only be demonstrated over a period of years.
We are unable to meet demand for presentations and talks. To mitigate against this we print health promotion materials and are currently training volunteers to provide the talks on our behalf, thus extending our reach.
Funders receive ongoing reports on the number of health promotion and awareness events carried out; materials distributed etc. with both qualitative and quantitative narrative on how the project is going and how we can have most reach for available resources.
Budget - Project Cost: £59,789Loading graph....
Amount Heading Description £30,289 Salary Salary of Health promotion Officer £14,500 Volunteer training Training consultant costs, vol expenses £10,000 Materials Print & production costs of leaflets etc £5,000 Central costs Training & updates, admin, materials, travel
The project will be run from our main office in London but will be delivered across the UK. Locations vary - some presentations are delivered via large workplaces, some via community settings.
Older people who are most at risk of bowel cancer (90% of cases are in the 55+ age range). Also people in deprived areas, whose diet and lifestyle place them at a great risk. Research also shows that people in these areas are more likely to die in the first year than those in more affluent areas. After these two main target groups, the public in general with increased knowledge of the disease.
Bowel Cancer UK is the oldest bowel cancer specific charity in the country and the only truly national one. we are in fact the only bowel cancer specific charity in Scotland and Northern Ireland. We have good links with all PCTs and Health Boards and were one of the main charities campaigning for the roll out of the national screening programme. Our support of patients is well known and we are the charity that represents them in treatment approvals and drug submissions.
Read more about the Charity running this project.
Our Health Promotion Officer will lead on and deliver many of the presentation and awareness raising events throughout the country.
Our trained awareness raising volunteers will enable our reach to be wider and also importantly, involve their own communities more.