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Project information

Asian Arts Festival

One day outdoor FREE Asian Arts Festival in Derby which bring people together & share an unique day of Asian dance and music performance, arts & craft,fashion and food in the heart of city centre, aim is to promote integration, social cohesion and respect for city's diverse multicultural community.

June 2011 - July 2011

Charity information: Surtal Arts

Surtal Arts logo
  • Need


    Raising awareness of South Asian arts and culture, improving integration and respect for diversity. The city's BME arts are promoted in a very adhoc manner. City has a fair share of youth gang culture problem and with negative perception of the Muslims in media posses added problem for the Asian young people in the community.


    The festival is youth focussed and it is one way involving young people in an Asian arts project or festival. We are working with schools, community groups and youth services making sure young people have access to professional artists to work with and receive guidance and support to devise cross cultural dance & music pieces to showcase at festival.Festival is FREE, OPEN and will be held at the heart of the city centre, encouraging everyone to attend and share and celebrate Asian arts and cult

  • Aims

    Aim 1

    Involve young people in positive activities


    » Working in partnership with schools and offering them Asian dance and music workshops which will be led by professional artists.
    » Urban Asia - group of young people come together to help organise the festival. They will volunteer to help with publicity, stewarding, back stage

    What success will look like

    Success will be...in the number of young people take part in the performance and in volunteering and help with publicity and helping on the day.

    Aim 2

    Promote social cohesion, integration and contribute a harmonise city


    » Festival is outdoor open,free and held at the city centre,People will have an opportunity to try traditional arts & craft,food ,fashion & storytelling
    » Audienece have an opportunity to enjoy stage performance of local young people & artists and high profile artists.

    What success will look like

    Success will be... if 3000-5000 attend the event and we receive positive feedback from people from cross the whole community.

    Aim 3

    Promote South Asian arts and culture from India, akistan, Bangladesh, Sri Lanka and Afghanistan


    » By working in poartnerships with all the community groups and ensuring they are involved in performing,fundraising, publicity and organising the event

    What success will look like

    Success will be...if we are able to showcase something from each part of these countries.

    Aim 4

    Promote Derby as City of vibrant culture


    » Ensuring the involvement of the City Council and other strategic arts partners in planning, marketing and publicity

    What success will look like

    Success will be...if the festival is profiled in the media and press and if we manage to make it an annual event

  • Impact


    Long term aim is to make it an annual event in the city. We have already discussed our plan with the City Council who are supportive of the idea in principle and have part funded this festival. We'll be getting an independent evaluator to assess the level of success and how it should be taken forward.


    We need to raise £7000 to make the project happen as planned. If we do not raise this amount then we will have scale the project down. We will have to reduce one of the headline acts.


    We will invite the doners to attend our festival as guests, they will receive a report of the festival and they can also follow the progress and feedback by logging on our website (website being improved as we speak) and facebook.

  • Budget

    Budget - Project Cost: £45,930

    Loading graph....
      Amount Heading Description
      £21,855 Infrastructure cost hire of stage, sound system,ambulance, adminstration
      £7,000 Commission 40-50 young people will work professional artists choreographing a dance piece to perform
      £12,550 Artists fee Headline acts performing on stage,Free arts & craft, storytelling, drumming wrkshp
      £4,525 Marketing Mrketing design, distribution, photography

    Current Funding / Pledges

    Source Amount
    Derby City Partnership £3,250 Guaranteed
    stall holders, advertisers £700 Guaranteed
    Deda £3,000 Guaranteed
    Arts Council £5,000 Guaranteed
    Derby city council £23,980 Conditional
  • Background


    Market Square
    Market Palce, Derby


    Young people of Derby, schools, youth service and community groups. Derby's South Asian community, Surtal Arts Arts - the organisor of the festival, local artists, businesses at the city centre, Normanton area of the city where majority of the South Asian community live - it will raise their profile. Finally Derby as a city which is aiming to apply for City of Culture and this festival will be a positive contribution to that profile.

  • Why Us?

    Why Us?

    We have excellent track record of delivering similar projects successfully in 2004, 2007 & 2010. Since then we have developed new partnership links with many organisations, schools, university and community groups who contribute to the successful delivery of the festival. The charity has the ability to reach those people through alternative marketing who would not normally come to a festival of this nature, thus developing new audience for arts and bringing people together.

    Read more about the Charity running this project.


    Artistic Director (AD), Arts Administrator, Marketing, Operation Manager(OM)

    AD-Strategic role i.e developing partnership, fundraising, sponsorship, budget, marketing and devising artistic programme. OM-Operational role

    Board Members And Volunteers

    They assist with distribution of publicity materials, stewarding, backstage, looking after stalls, audience survey and events control

    Derby City Council And Deda

    City Council is funding for providing infrastructure cost and a consultant to advise with marketing. Deda- providing rehearsal space