Project information

All About Me Phase 2 - The Power of Plants

We need to complete the hugely popular All About Me gallery, harnessing the very latest knowledge and techniques in playful learning to captivate, stimulate and challenge children and families as they learn about the role of plants in health and well-being through play and discovery.

March 2013 - December 2014

Charity information

Eureka! The National Children's Museum

Eureka! The National Children's Museum logo
  • Need


    “Schools throughout the UK require a national framework and guidance for food and nutrition education to support the learning needs of children and young people, especially at a time when levels of childhood obesity are soaring.” Roy Ballam, British Nutrition Foundation June 2013. At a time when children seem ever more disconnected from the sources of good food, the new gallery aims to play a key role in educating a new generation of children on the importance of good food and active lives.


    At the heart of All About Me lies Eureka!’s simple ‘all-inclusive’ belief that every child deserves to have the opportunity to learn about how to look after their most important possession: themselves. The new gallery will tackle these issues by developing an understanding of science and health, and includes space for educational workshops and meet the expert events. By building children's confidence we can give them the knowledge and skills to make their own healthy food choices as they grow.

  • Aims

    Aim 1

    To create an innovative, inspirational experience - accessible to the 21st century child


    » Using all we have learned over the last 20 years and adding cutting edge technology to engage with children of the multimedia age.

    Success will be a popular gallery, invoking wonder and curiosity, where children and their families can learn more about their bodies and their world through play and discovery

    Aim 2

    To engage children and their families more effectively with health, science and learning


    » Through approaching complex subject matter in a playful way making it accessible to our audience
    » By following up the experiences in the gallery with online content including our curious robot Zoom who inspires children on their learning journey

    Success will be demonstrated in the uptake of our online content and public engagement programmes, which are there to follow up the learning in the gallery itself

    Aim 3

    Engage children with the importance of plants in our health and wellbeing.


    » A planting area and central exhibit will teach children where their food comes form, how plants grow and compare their needs with humans.
    » Offer the opportunity to engage in dialogue with real scientists in a flexible learning space, encouraging discussion and debate.

    Success will be demonstrated by monitoring the way children interact with their surroundings and whether the immersive role play opportunities help to raise aspiration levels

    Aim 4

    Influence the wider health and well-being agenda by promoting healthy eating and active lifestyles.


    » Create partnerships with a range of organisations to further the reach of the All About Me health and well-being messages.
    » Engage children, parents and teachers with the science of the body, why it is unique and why health is important for quality of life long term.

    Success will be through engendering awareness and understanding about disability and difference and encouraging children to think differently about these issues

    Aim 5

    Inspire a whole new generation of children to care for and value their bodies reducing obesity.


    » Encourage children to grow their own healthy, nutritional and fresh fruit and vegetables at home and in school.
    » Enable children to learn what a balanced diet looks like and give them the skills, knowledge and tools to make healthy food choices as they grow up.

    Success will be changinmg attitudes to food giving improved knowledge of the correlation between food intake and energy levels and the benefits of different types of food

  • Impact


    In the long-term we aim for the gallery to encourage children to develop a sustained interest in science, technology, engineering and health subjects, with the objective being for them to feed into a variety of professions involving these subjects.

    The gallery also hopes to give children an improved understanding of themselves and their choices, particularly in relation to health and understanding of health issues. This greater awareness will help children to stay healthy and move more


    The main risk is that we don't raise enough funds to deliver the gallery extension. The fundraising campaign is realistic and well planned, with lead funding confirmed from the Wellcome Trust of £1.45m. This requires match funding, and we are now working with a number of partners to source the remaining £350,000 and continue the momentum of our campaign.

    Once the gallery is in place it will be sustained in the normal operation at Eureka.


    Donors are kept informed through a variety of methods including reports and e-newsletters, our website content and through inclusion in monitoring and evaluation dissemination.

    We also have the capacity to include our donors and supporters in a launch event to keep them involved in our progress.

  • Budget

    Budget - Project Cost: £377,500

    Loading graph....
      Amount Heading Description
      £30,000 Fit Out Fitting the new gallery
      £239,500 Construction Building the superstructure
      £80,000 Hands on exhibits Central exhibit, loose parts and signage
      £28,000 Professional fees Architects etc

    Current Funding / Pledges

    Source Amount
    The Wellcome Trust £200,000 Conditional
    Liz and Terry Bramhall Foundation £10,000 Guaranteed
    Sovereign Healthcare Charitable Trust £5,000 Guaranteed
    Enid Slater Charitable Trust £1,000 Guaranteed
    Bearder Charity £1,000 Guaranteed
  • Background


    Eureka! is based in Halifax, West Yorkshire. Most people travel between 1-2 hours to visit Eureka! with 40% of our visitor travelling from outside the region, meaning our impact is much broader than Halifax itself.
    We are located adjacent to the train line with good links from the M62. The site offers access to the town of Halifax and many of our visitors head into other local attractions including the Piece Hall, sole survivor of the great 18the century northern cloth halls, and the Minster.


    Over 50% of visitors are from C2DE groups (categorised as skilled manual, unskilled manual and unemployed). Also over 5% of the total audience are from ethnic groups.

    80% of our audience come in ‘family’ groups. 40% are from the local area (within 30 mins drive time) and 20% from the wider Yorkshire and Humberside region. 35,000 school children visit each year, with children from Calderdale paying a reduced rate. Many of the schools who attend are in the top 100 most deprived in the region.

  • Why Us?

    Why Us?

    Eureka! is a unique attraction, and is the only fully hands-on children’s museum in the UK, based on the North American Children’s Museum model.

    We are best placed to deliver All About Me as we have 21 successful years of delivering playful learning opportunities and we are the only organisation operating in this field with the capacity to deliver such a large scale project, giving it national importance.

    Read more about the Charity running this project.


    Leigh-Anne Stradeski

    CEO of Eureka! for 11 years and has championed a series of successful capital fundraising campaigns in this time and will lead on All About Me

    Tudor Gwynn

    Projects Director with a passion for developing innovative new projects. Tudor will lead on the design and implementation of the new gallery

    Liz Smallman

    A teacher by trade Liz will lead on the educational content for the gallery and work with Ideas United, our child consultants on the learning outcomes