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Project information

Transform 500 young lives

Your donation will transform the lives of 500 young people from the North East of England. Together we will provide young people in challenging circumstances with they opportunities they need to realise their potential and discover what they’re truly capable of.

January 2019 - December 2019

Charity information: The Key

The Key logo
  • Need


    Young people in the North East lack access to opportunities. Many don’t believe in themselves and simply aren’t realising, or achieving, their potential. In the North East, deprivation is high and prospects are low. The region has some of the highest levels of poor emotional wellbeing, mental health and young people not in education, employment or training (NEET). Austerity has led to closure and reduced youth provision meaning there are less opportunities to kick start young people's futures.


    The Key will provide young people with the opportunities they need to realise their potential and discover what they’re capable of through our youth-led Framework.

    The Key Framework inspires young people to believe in their ideas and empower them to take the lead. It sees them come together in small teams and, with support of a trained Key Facilitator (youth worker), use their individuality and imaginations to think, plan, budget, pitch (to panel), do and review their own projects.

  • Aims

    Aim 1

    Provide young people in challenging circumstances with the opportunities they need and deserve.


    » Deliver The Key Framework with 500 young people, empowering them to take the lead and think, plan, do and review 125 of their very own projects.

    What success will look like

    Young people will have develop their confidence and improved their skills by 21% and made positive steps into education, training, employment and/or volunteering.

  • Impact


    The Key helps young people access opportunities previously beyond their reach. It supports them to discover their passions and generate the drive and determination. The Key Framework supports young people to form a growth mindset and lead more successful, sustainable and independent lives in the future.
    We demonstrate our impact using the demographic, project & skills data of our young people. Their Key skills wheel data we show their development journey before, during & after engagement.


    The main risk to delivering this project is our ability to reach our fundraising target to ensure we can transform 500 young lives.

    To mitigate this, we have developed a robust fundraising strategy with diverse income streams and strong relationships with major trusts and corporate foundations. If this does not prove viable we will reduce the levels of activity to ensure we do not over commit expenditure without sufficient income to balance.


    The Key will provide a bespoke update to inform donors of the direct impact of their donation. Our updates will include numbers and stories of young people supported, showcasing examples of projects delivered, confidence developed and skills improved.

  • Budget

    Budget - Project Cost: £71,100

    Loading graph....
      Amount Heading Description
      £50,000 Young People's Resources Resources required for young peoples to implement their key projects
      £11,713 Project Delivery On the ground delivery of project activities
      £4,254 Management and Administration Overseeing the project and administration
      £4,233 Overheads Overhead and support costs for the project
      £900 Monitoring and Evaluation Research and evaluation of the project
  • Background


    The Key will provide support to young people in communities across the North East of England.


    Young people (aged 11-25) living in areas of high deprivation and facing challenging circumstances ranging from; being in or leaving care, being a young parent or carer, being from a minority ethnic background, having a disability or mental illness or being in the criminal justice system. Our young people have limited and unequal access to opportunities, suffer from a fixed mindsets and often don’t believe in themselves. As a result, they’re not realising their full potential.

  • Why Us?

    Why Us?

    The Key has transformed the lives of young people across the North East of England for the last 26 years.

    Over the past five years we've supported 13,673 young people to plan 2996 of their very own projects. As a result young people improved their confidence, developed their skills and made 8054 transitions into education, training, employment and/or volunteering. A further 140,000 members of the community also benefited from taking part in young people's projects.

    Visit www.thekeyuk.org

    Read more about the Charity running this project.


    Hannah Underwood

    CEO has been leading The Key for 13 years and is responsible for the vision and overall strategic direction of the organisation.

    The Key Team

    Passionate, dedicated and experienced team who come from variety of backgrounds including operational/project management, marketing, finance and data.

    Key Facilitators

    Network of 371 youth workers who are trained to deliver The Key Framework with young people.

"The Key helped me to no longer feel alone. It helped me build friendships and be part of a team. I am so much more confident now”

Matt - Organised free community Zumba lessons for other young people with learning and physical disabilities.