Participating Project

Project information

Moments of Magic !

Moments of magic…help children in hospital smile again this Christmas.

With your support we can ensure every child feels safe, happy and less anxious, through regular visits from entertainers, providing a chance for them to smile again, and helping improve their hospital experience.

March 2019 - March 2020

Charity information: Birmingham Children's Hospital Charity

Birmingham Children's Hospital Charity logo
  • Need


    Creating a positive experience for our young patients is at the top of our list of priorities.

    We know that being in hospital can be scary and overwhelming for children and their families, and that fear and anxiety are very real barriers to recovery. Also children who are happy and relaxed cope and recover more quickly than those who are stressed and anxious.

    Entertainment and play really matters in hospital and together we can continue to bring smiles and laughter to our young patients.


    Activities such as singing promote stimulation and personal interaction, role play can encourage communication and movement, whilst storytelling helps children to share their thoughts and confront their fears.

    The Moments of Magic Campaign will ensure we can provide regular visits to our wards from artists and performers, such as Giggle Doctors, Singing Medics and Rhythm Time. Bringing fun, laughter, music to the bedsides and providing distraction from difficult or uncomfortable procedures.

  • Aims

    Aim 1

    For all of our patients to be able to laugh, play, have fun and be happy, like any other child.


    » Your support will enable us to fund the services from first class performers, artists and entertainers over a 12 month period

    What success will look like

    Where possible, the hospital will have an environment that's full of fun, laughter and happiness, that brings huge benefits to both our children and their families, whilst with us.

  • Impact


    Research shows that activities such as laughter, singing and listening to music improve our sense of wellbeing. In a hospital environment, these patient experiences can have a huge impact on a child's self esteem, confidence and recovery. Also, these activities can create better memories of being in hospital instead of the focusing on their illness and treatment.

    We constantly seek feedback from patients and families to understand how we are performing and how we can improve.


    The NHS Trust does not have the funds available to pay for these additional key activities. So there is a risk that the service provided by the artists and performers will have to be cancelled if we cannot raise the funds from charitable sources.

    We are addressing this risk by making these activities a core part of our Fundraising strategy over for the future.

    We are creating bespoke marketing materials for this project and will be launching a new campaign to all our supporters.


    We will provide an annual impact report demonstrating what type and how many activities have taken place, and also how many children have benefitted.

    We will also provide case studies demonstrating the powerful impact that this programme has on children, whilst in hospital.

  • Budget

    Budget - Project Cost: £105,002

    Loading graph....
      Amount Heading Description
      £14,506 Giggle Doctors 156 visits a year. Bringing laughter through jokes and storytelling to over 4,000 children
      £48,000 Singing Medicine 2,036 individual patient sessions a year, providing the well-being benefits of singing
      £38,896 Rhythm Time Reaching 3,120 children a year, benefitting from the power of music interaction
      £3,600 POD 72 sessions through the year performing magic tricks & balloon modelling
  • Background


    Birmingham Children’s Hospital is a leading UK specialist paediatric centre, offering expert care to 90,000 children and young people from across the country every year. The hospital, built in 1862 is recognised as one of the UK’s leading paediatric teaching centres, whilst also pioneering ground breaking research.

    In March 2017, we received an ‘Outstanding


    We deliver a full range of local, regional and national services, for children from Birmingham, the West Midlands and beyond, and manage over 270,000 patient visits every year.

    Children from from all around the UK who come to Birmingham for treatment for serious medical conditions will benefit from these additional patient experiences during their stay.

    In particular, those who have to stay with us for longer periods will have their experience hugely improved.

  • Why Us?

    Why Us?

    At Birmingham Children’s Hospital Charity, we believe there’s always more we can do for our sick kids and that’s why we will always strive to do more for our patients and families.

    It’s our mission to raise the vital funds needed to make a real difference to all who use our hospital’s services, offering them the best experience possible

    We have a long and successful history of fundraising for Birmingham Children's Hospital, and throughout the hospital the legacy of our supporters can be seen.

    Read more about the Charity running this project.


    Sue Davies

    Clinical Lead for our Play Strategy.