Participating Project

Project information

Releasing Youth Potential to Build Bright Futures

Releasing Youth Potential will provide 350 disadvantaged and vulnerable young people living in the UK with a vital opportunity to release their potential, develop essential life skills, improve physical and mental wellbeing and promote social mobility, empowering them to build bright futures.

March 2019 - March 2020

Charity information: UK Youth

UK Youth logo
  • Need


    Across the UK, we having identified disadvantaged young people facing barriers such as mental health challenges, growing up in care, physical disabilities, being young carers & living in high deprivation areas.
    These individuals are amongst the most vulnerable and yet least likely to have access to personal development opportunities.
    The barriers they face prevent them from thriving, often with no support. This programmme will provide the opportunity to break the cycle & build a positive future.


    Releasing Youth Potential will provide disadvantaged & vulnerable young people with access to some of the vital support & opportunities they have told us they need most, to build a brighter future.

    Delivering high quality outdoor learning in a safe & supportive setting, the programme will grow self-belief, confidence, leadership, well-being, relationship building & teamwork, allowing individuals to realise their potential & develop self-management skills to overcome barriers & achieve more.

  • Aims

    Aim 1

    Participants realise their potential through identification of core strengths and development areas


    » Bringing together small groups of young people in a safe and supportive environment to build a cohesive encouraging team and ongoing support network
    » Practical workshops designed to enable participants to identify skills, build confidence and self-belief
    » Personal challenge opportunities, drawing on existing strengths, encouraging participants to see their potential and identify growth areas
    » Post activity reflection & reviews to celebrate achievements and focus on collective growth and transfer of learning

    What success will look like

    Success will be participants beginning to see their underlying potential, achieve their aspirations, identify development areas, overcome barriers and inspire others

    Aim 2

    Participants build essential life skills through a range of self-development opportunities


    » Personal challenge activities in supported environments, encouraging participants to stretch themselves, realise their potential and enjoy successes
    » Team building activities allowing participants to explore relationship building, collaborative working and understand diversity and acceptance
    » Skills development workshops focusing on areas chosen by young people, from healthy eating and building relationships to coding and money management
    » Personal development workshops, focusing on life-long learning, reflection and transferable skills

    What success will look like

    Success will be participants self-reporting gaining skills that are important to them and beginning to use these to build bright futures and support others

    Aim 3

    Participants build their emotional and physical wellbeing


    » Personal challenge activities that build resilience, determination, relationships & rapport between participants, youth leaders &UK Youth facilitators
    » Quality outdoor learning, providing healthy exciting new experiences, promoting physical wellbeing and alternative routes to an active lifestyle
    » Personal development support, enabling participants to achieve things they initially didn’t believe possible and build optimism about their abilities
    » Wellbeing workshops, building understanding of wellbeing, positive influences on this and tools to help participants increase their wellbeing

    What success will look like

    Success will be participants reporting feeling healthier, closer to others, optimistic about the future, better equipped to build relationships and cope with difficult situations

  • Impact


    Individuals will have:
    • Increased life skills
    • Tools to improve life chances and social mobility
    • Developed better relationships
    • More confidence in themselves
    • Improved communication skills
    • Improved wellbeing
    • Clearer focus of their future

    They will be inspired to engage in future skills development opportunities, volunteering and outdoor activities.

    We will demonstrate the impact of the programme over a 6 month period, using pre, post and follow up surveys and in-depth interviews


    As with any project, there is a small risk that outcomes could be lower than expected, however we are dedicated to maximising the impact & have mitigated risk through:
    • Running a pilot- to test the impact (which exceeded expectations) and identify potential improvements
    • Providing individual support
    • Using experienced facilitators
    • Providing a range of engagement methods (from workshops to personal development activities) and settings (groups, individual support…)


    We will ensure donors are kept fully up-to-date on the impact their donations have had through regular updates in an easy-to-read format, including individual case studies & quotes.
    Donors will also be able to opt in to charity wide updates and initiatives and connect with our social media channels

  • Budget

    Budget - Project Cost: £60,000

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      Amount Heading Description
      £29,750 Participants’ accommodation Two nights' accommodation for all participants, including all meals
      £17,500 Activity Instructors Directly delivering the programme and all outdoor activities to participants
      £2,760 Programme Manager Managing the programme to ensure we reach those in need and achieve our aims
      £1,575 Programme Co-ordinator Supporting participants throughout, whilst also providing specialist knowledge
      £7,000 External workshop facilitators Providing engaging skills-development workshops in areas chosen by young people
      £1,415 Subsidised travel support Supporting young people who would otherwise struggle with the cost to travel to Avon Tyrrell
  • Background


    This will take place at Avon Tyrrell- UK Youth’s leading outdoor centre located in the heart of the New Forest National Park (

    We have been providing young people with powerful outdoor learning opportunities at the site for over 70 years, receiving 23,000 young visitors in 2017 alone.

    The surrounding rural area combines pockets of wealth with areas of low social mobility & high deprivation. The immediate New Forest population is 34k but 16 million live within 90 minutes


    The project will support disadvantaged and vulnerable young people, including those who have mental health challenges, physical disabilities, SEN, behavioural difficulties, living in care, not in education, employment or training, young offenders, young parents, young carers or living areas of low social mobility and high deprivation.

    Many of these circumstances act as barriers, preventing individuals from achieving their full potential in life. Our ambition is to change that.

  • Why Us?

    Why Us?

    • UK Youth is a leading national charity reaching approximately four million young people across the UK

    • Our experience in reaching and engaging young people who are most in need of support is second to none

    • We have an excellent track record of supporting young people to build vital skills, working with young people on their terms, delivering outcomes that matter to them and empowering them to build bright futures

    Every £172 donated will enable a disadvantaged young person to take part.

    Read more about the Charity running this project.


    David Watts- Director Of Avon Tyrrell

    Instrumental in Avon Tyrrell becoming a leading provider of outdoor learning, David’s expertise and dedication will ensure the project’s success

    Sharon Mackintosh- Avon Tyrrell Manager

    An experienced senior manager, Sharon will oversee the programme, ensuring we reach young people in need and achieve the full impact

    Our Passionate & Experienced Activity Instructors:

    Led by the Chief Instructor, the team will deliver quality outdoor learning, supporting participants to achieve things they didn’t think possible

    Our Highly Experienced External Facilitators

    External facilitators will provide specialist knowledge, enabling us to tailor the programme and content to meet the diverse needs of participants