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Project information

The Alive and Kicking Ghana First Job Programme

Alive and Kicking manufactures sports balls in Sub-Saharan Africa. Through the programme we will employ 10 people from disadvantaged communities to hand stitch sports balls who have previous never held a permanent job - providing them with a permanent full time fairly paid job and full training.

February 2019 - February 2020

Charity information: Alive and Kicking

Alive and Kicking logo
  • Need


    Sub-Saharan Africa is one of the poorest regions of the world. Lack of education and lack of employment opportunities contribute to a cycle of poverty that is incredibly hard to escape. 80% of Ghanaians rely on informal employment not knowing when or where their next pay packet is coming from, living hand to mouth.


    A+K addresses the lack of employment opportunities by creating sustainable formal jobs paying living wages and empowering people to escape that cycle of poverty. Resulting in a positive impact on not only the individuals’ everyday life; but their future, their family’s future and their community.

  • Aims

    Aim 1

    Provide ten people from disadvantaged backgrounds with a permanent full time ethical job.


    » Recruit, train, upskill and support the 10 new employees - setting them up to succeed and give them the opportunity to flourish.

    What success will look like

    Success will be positive feedback in our yearly staff survey from the 10 new employees after 12 months. We look at how working at A+K has improved their situation.

  • Impact


    Increase in ethical employment opportunities available to people from disadvantaged communities. This will be measured in the number of jobs A+K Ghana provides.

    Success will be positive feedback in our yearly staff survey from the 10 new employees after 12 months. We look at how and if working at A+K has improved their situation.

    Increase in young people accessing A+K health programmes and ball donations.


    Staff turnover. We will need to ensure that our new employees are bought into our mission. Through extensive training, support and incentive system people work at A+K on average for six years.

    Sales pipe lines. We need to make sure that there is a market to sell the balls in. In response A+K Ghana have build an extensive and diverse sales network to ensure sales continue.


    6 monthly report on the progress of the programme providing stories, monitoring, and evaluation. The final 12 month report will have insights from our yearly staff questionnaire.

    For every person who donates money - we will donate a ball with the donors name on to a disadvantaged community.

  • Budget

    Budget - Project Cost: £12,000

    Loading graph....
      Amount Heading Description
      £5,500 Staff wages Ethical fair wage for each new employee
      £3,500 Materials to make balls Panels, string, glue, latex, cotton, bladders and electricity.
      £1,500 Training and development Resources and time to train, support and develop new employees
      £1,000 UK Management costs Income generation and marketing for the Christmas Challenge and support costs for Programme.
      £500 Monitoring and evaluation Resources and time to ensure the programme is assessed
  • Background


    Like many countries in Africa, Ghana has a very young population which is beginning to reach an age where they will enter the workforce.

    The programme will be based in our stitching centre in Accra – the capital city of Ghana that that has a population of around 2.4 million. Currently 29% of people in Ghana are living below the international poverty line based on that figure around 700,000 people are living below the poverty line in Accra.


    10 individuals along with their families can escape a cycle of poverty that is hard to escape. Every job we create an additional 5 people benefit from the fair salary. Through this programme an additional 50 spouses will benefit – sons and daughters, brothers and sisters, parents, nieces and nephews.

    A+K balls are made in Ghana using local materials, employing local people selling to local communities so the money generated stays within Ghana benefiting the wider society.

  • Why Us?

    Why Us?

    A+K has been operational in Sub-Saharan Africa for over 14 years and has been operating in Ghana for over 5 years.

    Since 2004 A+K has provided over 1,000 employment opportunities, made over 860,000 balls and donated over 160,000 balls to disadvantaged communities.

    We have a great deal of experience and we continue to have a positive impact across Ghana.

    Read more about the Charity running this project.


    Wilson Duffour – Ghana Country Manager

    Wilson will be sourcing, recruiting and interviewing new potential employees.

    Edward Wiafe – Production Manager

    Edward will provide full training and induction as well as be involved in recruitment.

    Awudu Abdulahi Mohammed And Hellena Nyamedor – Senior Stitchers:

    Both will be mentoring the new employees.

    Eddie Taylor – A+K Head Of Fundraising

    Eddie will ensure supporters are given regular updates on the impact of the programme