Project information

A new model of 'immersive' orchestral residency

A 3-year orchestral residency at the Courtyard, Hereford which makes excellent virtuoso performance available to all, from school children at Primary and SEND schools and the elderly in care homes, to those isolated in rural communities in Herefordshire.

November 2018 - September 2021

Charity information: Orchestra of the Swan

Orchestra of the Swan logo
  • Need

    Need

    The Courtyard has struggled to develop a classical audience, whilst audiences for dance, theatre and comedy are thriving.

    The local music education hub, Encore Music, wish to expand their engagement to include SEND schools whilst developing further their impact in the Primary sector.

    Solution

    OOTS will be the only classical music provider for up to 3 years, in partnership with the theatre, Orchestras Live , Arts Alive (rural concert promoter), Encore Music Services and Mindsong (music therapy charity). Annually, 3 core concerts will take place supplemented by a Family Concert, a Schools Concert (preceded by 16 workshops in 8 schools, both Primary & SEND), 4 concerts in rural community venues, 4 free foyer concerts and up to 42 workshops in 7 care homes caring for those with dementia.

  • Aims

    Aim 1

    To be an exemplar of best practice in the sector with the establishment of a new model of residency.


    Activities

    » Ensure we engage with all levels of the community from grass roots (primary school age) to the elderly around our core residencies.

    What success will look like

    We will share the evaluation results of this new model with the Association of British Orchestras which we hope will result in sector recognition for best practice.


    Aim 2

    Develop trust in the combined venue/OOTS brand to build audiences and nurture talent.


    Activities

    » Carefully design activity which caters for the specific needs of the widespread Herefordshire community

    What success will look like

    Through evaluation of ticket sales, attendance figures & workshop participation, we hope to demonstrate an increase in engagement over 3 years across all aspects of our activity.


  • Impact

    Impact

    We will set a new residency standard where genuine sustainable partnerships are formed between arts organisations in and around a particular venue; rather than simply trying to generate money, we will truly engage with the community; a virtuous circle where participants and partners work together for the betterment of classical music from grass roots to care homes.

    Risk

    There is a funding requirement of £81,000 per year to ensure this residency can take place. The Courtyard, Hereford have committed £25k annually and Arts Council England will be approached each year to match fund this. Additional funders are in place for Year One, and an ongoing fundraising campaign will secure the shortfall.

    Reporting

    Donors (grant givers, individuals & public) will receive bespoke annual reports. Regular progress updates will be featured on our monthly e-newsletters and on our website; individual donors will be credited on both print & digital media.

  • Budget

    Budget - Project Cost: £87,814

    Loading graph....
      Amount Heading Description
      £42,885 Artistic OOTS professional players for 12 concerts
      £9,700 Artistic Conductors & Soloists
      £3,610 Artistic Concert Manager, music & piano hire
      £13,784 Schools engagement 16 workshops & schools concert, materials, evaluation & online resource development
      £17,835 Care Homes 42 workshops in 7 care homes in Herefordshire

    Current Funding / Pledges

    Source Amount
    Courtyard, Hereford £25,000 Guaranteed
    Arts Council England £25,000 Guaranteed
    Orchestras Live £10,000 Guaranteed
    Elmley Foundation £5,000 Guaranteed
    Arts Alive £2,000 Guaranteed
  • Background

    Location

    5 concerts (including a free family concert & subsidised schools concert) and 4 free foyer events at the Courtyard, Hereford a vibrant Arts Centre which currently lacks a regular classical music audience.

    4 concerts in community venues run by volunteers; Steiner Academy, Much Dewchurch; The Venue, Ross on Wye; The Conquest Theatre, Bromyard; Eardisley Curzon Herrick Village Hall.

    Participating care homes & schools in Herefordshire.

    Estimated population: 189,300 of which 24% are aged 65+

    Beneficiaries

    Audience in the main theatre: 2,700
    Rural audience: 800
    School participants: 240
    Care home residents: 520
    OOTS players: 285
    Soloists/Conductors: 10

  • Why Us?

    Why Us?

    OOTS management are experienced in running projects of this scale; the Managing Director, Artistic Director, Marketing Manager & Learning & Participation Manager will manage each aspect of the project in close consultation with the Finance Manager.
    OOTS has strengthened its Board of Trustees to include the appointment of new Trustees with significant experience in the legal, business and financial spheres; supplemented by the formation of an Advisory Council chaired by Sir Michael Perry GBE.

    Read more about the Charity running this project.

    People

    Debbie Jagla

    Managing Director, who conceived this project and has driven strategy, fundraising & logistics

    Ian Archer

    Chief Executive of the Courtyard, Hereford who recognises the need to develop trust in our combined brands in order to engender audience loyalty.

    Sue Pope

    Learning & Participation Manager at OOTS, who will coordinate and manage all schools & care home engagement.

    David Durant

    Director, the Courtyard Hereford, in charge of programming and partnerships.