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Project information

No child too hungry to learn

Magic Breakfast believes that no child should be too hungry to learn. We provide healthy breakfasts to 480 UK schools where hunger acts as a hindrance to learning. Through this project we will support 17 schools, feed 1,139 hungry children each day and provide 222,105 breakfasts in a year.

January 2019 - December 2019

Charity information: Magic Breakfast

Magic Breakfast logo
  • Need


    In the UK, 1 in 5 children in a classroom of 30 live in poverty, and each day half a million children arrive at school too hungry or malnourished to learn. A hungry child cannot concentrate and is more likely to be restless, unhappy, lethargic or disruptive. Teachers tell us that the most important lessons are taught in the morning, so pupils risk on missing out on 4 hours of learning every day and not reaching their potential, simply because they don’t have access to breakfast.


    Our collaboration with the Institute for Fiscal Studies and Education Endowment Foundation demonstrated that Magic Breakfast clubs lead to two months’ academic progress over the course of a year for an otherwise hungry child. This project will provide expert support and vital food aid to 17 schools in disadvantaged areas, feeding up to 1,139 children every school day with a healthy and nutritious breakfasts. In this way, we will ensure that no child faces hunger as a barrier to learning.

  • Aims

    Aim 1

    To provide healthy, nutritious breakfasts to children in 17 Magic Breakfast schools.


    » A School Partnerships Manager will work with the schools, to ensure Breakfast Clubs are reaching all school children, including the most vulnerable.
    » To ensure all food is nutritious and complies with governmental school food standards and regulations in England and in Scotland.
    » To arrange food deliveries. Schools will set the amount of cereal, bagels, porridge and juice to be delivered weekly without upper limit.
    » To provide nutritional advice regarding portion control and servings to ensure maximum nutritional value and engage teachers and parents.

    What success will look like

    We will aim to ensure that all children, in each of the schools we are working with, especially the most vulnerable ones, are reached through a tailored engagement plan.

    Aim 2

    To support the school community to embed school breakfast as part of the school day.


    » To develop a breakfast provision tailored to the needs of each school to ensure that the most vulnerable children are reached.
    » To provide guidance on how to embed an optimal breakfast provision with support on nutritional advice and parent engagement.
    » To share best practice through our regional events.
    » To help school become self-sustainable, by enrolling them into our membership scheme if they are not already enrolled.

    What success will look like

    The Magic Breakfast model will help our partner schools overcome barriers to reaching every child at the risk of hunger e.g. by providing food in the classroom or playground.

    Aim 3

    To improve attainment, punctuality, behaviour and readiness to learn for over 900 pupils.


    » To measure impact in all schools via our annual surveys which are completed by the breakfast club coordinators of partner schools.
    » To provide guidance on how to complete our monitoring and measuring surveys and encourage teachers to measure attendance in breakfast clubs
    » To encourage teachers to target the most vulnerable children by conducting hunger surveys and keep track of their progress.

    What success will look like

    Improved numbers in all perceived outcomes such as punctuality and behaviour in every school we work in.

    Aim 4

    To use our successful school partnerships to make the case for wider school breakfast support.


    » To create a media plan with school based events to gain press coverage.
    » To communicate our successes effectively and win more corporate partnerships that will help broaden our reach.

    What success will look like

    The publication of positive school breakfast stories in local press and other media, including social media, raising the profile of Big Give in the process.

    Aim 5

    To build capacity within Magic Breakfast to ensure sustainable and long-term delivery of our work.


    » To ensure long term funding from a sustainable range of income sources by building and delivering a strategic fundraising plan.
    » To monitor and evaluate the impact of Magic Breakfast provision to inform future delivery
    » To maintain strong and diligent governance and operations via a Senior Management team with support via a Board of Trustees.

    What success will look like

    Strategic and sustainable growth of Magic Breakfast with capacity to reach more children and schools.

  • Impact


    The most important long-term impact will be improved child health and academic attainment. Our research with the IFS and EEF proved that nutritious breakfasts can improve primary school pupils’ academic attainment by the equivalent of two months’ progress during one academic year. Through our annual measuring and evaluation surveys, teachers report improved pupil punctuality, concentration and more. In addition, social mobility is improved and costs of obesity and dentistry are moderated.


    The key risks we have identified include:
- Lack of school support for the most effective breakfast provision to reach every hungry child 
- Lack of school finances to ensure best support for breakfast clubs.
    We have created a base of evidence to help us identify and support possible risks based on 480 successful interventions. By sharing best practice and using our expertise and experience of delivering successful outcomes, we can help our schools to mitigate potential risks.


    Our annual surveys are our robust measuring and monitoring tools through which teachers report on perceived impact such as punctuality, attainment and behaviour. We will report back to donors at child and school level to show how their support makes a measurable difference.

  • Budget

    Budget - Project Cost: £80,000

    Loading graph....
      Amount Heading Description
      £80,000 Breakfast clubs Providing healthy and nutritious breakfasts to pupils in 17 schools in London
  • Background


    The project will be for schools in deprived areas in London. This will include primary, secondary, SEN and Pupil Referral Units. The goal is to develop a geographically close-knit group of schools to ensure maximum school peer to peer learning. 


    An average of 67 children in each Big Give supported school will receive a healthy Magic Breakfast every school day. The breakfast clubs will be open to approximately 220 kids in each school. In addition to ensuring 11,39 children are given a nutritious breakfast, the entire school community will benefit from extra food support as well as a better opportunity to access work and study, being able to drop their children at school earlier.

  • Why Us?

    Why Us?

    Magic Breakfast is the leading school breakfast provider with a track record of 15 years. In 2015 Magic Breakfast was chosen by Government to lead its first ever school breakfast project in 184 schools. This year, we were once again trusted by the Government to set up a breakfast provision in 1,777 schools in partnership with Family Action. We know that our model works and we have a track record of delivery that shows we are the best placed to reach the growing issue of morning child hunger.

    Read more about the Charity running this project.


    Carmel McConnell

    Founder and Head of Policy and Partnerships: Carmel will lead on raising awareness and making the case for change with funders and the government.

    Alex Cunningham

    CEO: Alex provides strategic and operational oversight of the charity, its delivery, management and impact on beneficiaries

    Rachael Anderson

    Head of Schools: Rachael ensures the successful delivery and impact of our Magic Breakfast clubs across the UK

    Vicky Karoulia

    Key Account Manager: Vicky will lead on donor communications, support and reporting.