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Project information

Hackney Wick: Creativity In The Community

Every child deserves space to dream big through play, creativity, and the power of theatre. Help us give this gift to hundreds of children and their families in Hackney Wick this Christmas by supporting a year of creativity at Hub67, our local community centre.

January 2019 - December 2019

Charity information: The Yard Theatre Limited

The Yard Theatre Limited logo
  • Need


    Hackney Wick is one of the most deprived wards in England with a staggering 59% of children on Free School Meals (national average 15%.)

    Hackney Wick also has few places for children and families to meet and play safely, meaning they can miss out on the opportunities others take for granted. “There's nothing to do in Hackney Wick - it makes me feels angry, bored, upset - E9 child, aged 11.

    To give local children the gift of fun and play in 2019, we need your urgent help.


    Hub67 is a fully-accessible community centre in Hackney Wick. Each year we fill it with fun and creativity, and welcome nearly 6,000 children, residents and visitors.

    By supporting our project, you'll bring our neighbourhood together and inspire children through:

    - Street-parties filled with local crafts, music, art and food
    - Drop-in creative workshops for children and young people held every week
    - Imagination-expanding theatre trips for 200 local school children

  • Aims

    Aim 1

    Build a stronger community where children and their families can meet, socialise and play safely


    » We'll host free Community Celebrations with food, music, poetry and drama for all ages, reflecting the diversity of the local area, 3 times a year

    What success will look like

    Children and their families will feel part of a wider community where everyone is equal; where they know each others' names and can celebrate each others' stories and talents.

    Aim 2

    Inspire children through accessible arts activities, growing their confidence + teaching new skills


    » Arts, crafts and drama-based workshops run by local professional artists held every week during term-time, completely free to attend
    » Field trips to our theatre including workshops and Q&AS for 200 local school pupils and their teachers with tickets just £5 (normally £17).

    What success will look like

    Over 300 children and young people will have made new friends, felt proud of their creativity and become more confident in expressing themselves in a safe and stimulating space.

  • Impact


    Hackney Wick will become a place where children and residents from all backgrounds can meet and mix regularly, reducing inequality and isolation.

    We’ll prove this success through:
    - The diversity of visitors to Hub67 (there are over 88 different languages spoken in Hackney borough!)
    - Positive changes in residents' attitudes towards life in Hackney Wick
    - The achievements of children who join our 'Yard Young Artists' scheme, where they can learn to make theatre and start creative careers


    “Many residents aren't aware of the creative scene ... resident cross-pollination is almost non-existent” (Cllr Nick Sharman)

    With so few opportunities for local children and families to mix, many people are out of the loop and isolated from their community.

    To combat this, we will:
    - Work with community leaders to spread word of mouth
    - Include flyer drops to local estates
    - Target marketing around social media
    - Work with trusted facilitators who will inspire kids to return over and over


    With all the videos and photos taken at our events, the testimonials of the people whose lives we’ve made a difference to, and data analysis of the different kinds of people we’ve been able to reach, we’ll create our Annual Impact report, made free and available to all of our valued supporters.

  • Budget

    Budget - Project Cost: £12,000

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      Amount Heading Description
      £1,050 Celebration artist fees Facilitator fees at Community Celebration events
      £1,350 Celebration project costs Cost of hosting and running events Hub67
      £2,000 School field trips Cost of subsidised tickets for local school groups to visit our theatre and see award-winning shows
      £3,000 Weekly workshop facilitator Facilitator at weekly workshops for children and young people
      £250 Weekly workshop resources Arts, crafts and drama materials for weekly workshops
      £1,375 Weekly workshop space hire Cost of hosting workshops at Hub67
      £1,875 Staff project management 5 days of marketing manager time, 10 days of Local Producer Time
      £1,100 Marketing budget To cover print, design, and online marketing to residents
  • Background


    With nearly 600 artist studios at its peak, Hackney Wick has been a creative hub for decades. Yet until Hub67 was built in 2014, there was no community space for local residents to meet. Today, Hackney Wick is one of the “largest regeneration projects in Europe”, with 55,000 new residents expected by 2031. Existing residents feel lost in the changes, like “the area is not really ours anymore”. We need to create spaces and opportunities where they have a voice.


    Over 350 children and young People, including pupils at local schools including Chobham Manor, Gainsborough Primary School and more

    Young families from local estates including Trowbridge Estate, East Village and Chobham Manor

    The wider Hackney Wick community who meet at our celebrations, including older residents at Trowbridge Senior Citizens Club, St Mary of Eton's Church group, local artists and creative business owners from nearby studios, and more.

  • Why Us?

    Why Us?

    We're a multi-award winning grassroots venue that has grown with our community since 2011, welcoming tens of thousands of visitors each year.

    In our first year managing Hub67 in 2016, over 6,000 people filled it with fun and creativity: 61% under 18 and 94% from Hackney or Tower Hamlets. Our users reflect Hackney Wick's diversity: nearly 70% from BAME backgrounds, and 17% disabled.

    “The best thing that’s happened to this area is the collaboration between the Hub and the Yard” – local parent

    Read more about the Charity running this project.


    Jay Miller

    Artistic Director: Jay leads The Yard's Artistic Vision, ensuring creativity and culture is at the heart of our work with children and residents

    Sam Hansford

    Executive Director: Sam leads on The Yard's strategy and business plan, ensuring our spaces stay open and available to children and residents

    Katherine Igoe-Ewer

    Local Producer: Katherine develops the activities with local residents, manages key local relationships, and oversees our facilitators and volunteers

    Alex Krook

    Marketing Manager: Alex leads the strategy to reach local residents, communicating with local leaders, producing and disseminating marketing materials

“Hackney Wick has particularly low cultural engagement. Many residents aren't aware of the creative scene and resident cross-pollination is almost non-existent”

Councillor Nick Sharman