Project information

Cancer Prevention Champions Programme

We want to recruit a London based team of 20 Health Professional Champions (HPC) over the next 2 years to provide cancer prevention awareness talks/ training to other Health Professionals in the area. This will ensure they have the most up to date information to give to the general public.

January 2019 - January 2021

Charity information: World Cancer Research Fund

World Cancer Research Fund logo
  • Need

    Need

    1 in 2 of us will receive a diagnosis of cancer during our lifetime costing the NHS £5bn annually in cancer services.
    We know (from our partnership with WHO) that around 40% of the most common cancer cases are preventable such as through eating a healthy diet, being active and maintaining a healthy weight. For e.g, 30% of breast cancer cases in the UK could be prevented.
    The cancer risks and how to reduce them are not well known and thus not being turned into action quick enough to save lives.

    Solution

    We want to ensure that our lifesaving information helping people reduce their risk of developing cancer, reaches the largest number of people.
    Our model will provide the latest advice to Health Professionals, for them to help more people in local communities to make positive lifestyle choices and reduce their cancer risk, helping people to live longer and save the NHS time and money.

  • Aims

    Aim 1

    Recruit 20 new HPCs over 2 years to educate other Health Professionals on how to prevent cancer.


    Activities

    » After a formal application process we will select HPCs who show their commitment to delivering cancer prevention awareness training.

    What success will look like

    20 Health Professionals will be recruited, trained and have delivered 80 talks/training in 2 years
    20,000 cancer prevention publications distributed to those at high risk.

  • Impact

    Impact

    If we can prove behaviour change through successfully meeting this specific outcome '65% of members of the public make positive changes to their lifestyles and maintain these for up to 6 months after receiving the information from Health Professionals', we will know that the model has been a success.
    Analysed through questionnaires, informal check-ups and diet plans.

    Risk

    The risk could be that we are unable to recruit our target number of HPCs. In mitigation, we have piloted this scheme and have planned this scheme based on learnings from our pilot. Between July 2015 & December 2016, approx 15 Health Professionals were recruited to our Champions programme. Most were engaged at regional workshop events delivered by our Health Promotion Manager in Manchester, London, Bristol, Glasgow and Liverpool, but stopped due to staff restructure and travel constraints.

    Reporting

    Yearly progress report, e-newsletter and donors can request our publications e.g on our cancer prevention recommendations.

  • Budget

    Budget - Project Cost: £22,050

    Loading graph....
      Amount Heading Description
      £300 Travel & Expenses Travel & expenses for the Public Health Engagement Manager to meet with each champion and talk
      £350 Marketing Marketing for recruitment
      £3,000 Training Training & meeting delivery costs
      £1,000 Training Training development costs
      £4,000 Training Training accreditation
      £5,000 Resources Champion resources to include 2000 leaflets each
      £6,000 Staff costs 1 day per week for Health Professional Engagement Manager
      £2,400 Staff costs 1/2 day per week for Health Information Coordinator
  • Background

    Location

    Initially London using our current staff structure and location. Once this grows, we will look to adopt a more regional approach.

    Beneficiaries

    Health Professionals (nurses to doctors) will be upskilled to provide cancer prevention information to those at risk.
    2) Those at risk will receive evidence-based research which will help them make lifestyle behavioural changes to decrease their cancer risk and lead healthier lives.

  • Why Us?

    Why Us?

    World Cancer Research Fund is the only UK charity solely dedicated to the research of cancer prevention. Our vision is to live in a world where no one develops a preventable cancer.
    Additionally, we have an active network of 4,000 Health Professionals and resources. Such as our e-learning tools and workshops.

    Read more about the Charity running this project.

    People

    Melissa Mogor

    Health Professional Engagement Manager will be involved in the recruitment process and well as providing training and resources to the Champions

    Sidonie Sakula-Barry

    Supporting the Health Professional Engagement Manager