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Project information

National Open Art for Children & Young People

NOA aims to pave the way for the next masters, disrupters, & trailblazers of the art world. Our enterprises include an art prize & a professional exhibition, & the Pencil Movement Initiative, an ongoing campaign championing arts in education. We believe it is every child’s right to experience art.

It is an ongoing campaign.

Charity information: Chichester Art Trust

Chichester Art Trust logo
  • Need


    It is widely understood that creativity, like manipulating a pencil, paintbrush, or scissors, develops problem-solving, improves children’s fine motor skills, and other cognitive abilities. Furthermore, children feel good when they’re creating which enhances their self-confidence. But the reality is; according to the BBC, nine in every 10 schools in England said they had cut back on lesson time, staff, or facilites in at least one creative arts subject. We want to change to this!


    We are committed to championing the arts in education & highlighting the value of drawing as the foundation. The initiative's vision is to offer school children (4-11) from the UK’s hardest-to-reach places, access to a pencil, an artist’s sketchbook & basic drawing techniques to encourage them to get creative. The annual Children's Art Prize celebrates the UK's young creativies (0-15) of all capabilities to experience life as an artist & ultimately inspire them to pursue a life in art.

  • Aims

    Aim 1

    Sending our pencils movement packs to children aged 4 - 11 around the UK


    » Sending The Packs! Which contain: a pencil, an instuctuaral sketch book & postcard with free post to send back their drawings for the online galleries
    » NOA Website Post Card Gallery: Provide an online base to upload the postcard art children send us which is accessible to all
    » Social Media Post Card Gallery: An aid to further share and spread the postcard art via social media

    What success will look like

    By online engagement via Google Analytics, Social Media Statistics the volume of packs sent and postcards returned by children who've engaged with the Pencil Movement initiative.

    Aim 2

    Raising awareness of the importance of the arts in education


    » PR Campaign: We are planning a big PR campaign with famous/celebrity artist endorsers and influencers
    » Social Media Campaign: We are planning a big social media campaing as part of the strategy to raise awareness of our cause
    » Engage existing followers: We have a large network of patrons, friends, social media follwers and subsbribers who we will be marketing the cause to
    » Exhibition Presence: We will stage a huge Pencil Movement presence at the 22nd NOA Exhibtion in London to which our target is 5000 visitors

    What success will look like

    Through Google Analytics, Social Media Statistics and the online and print media we receive and the social media engagement.

    Aim 3

    Celebrate Children's Art through their Art Prize & the 2nd National Open Art Children's Exhibition


    » Call for Entries: We are planning a big PR and marketing campaign to spread the word about the Children's Art Prize.
    » Exhibition: NOA host a professional art Exhibtion for the finalists of the 2nd NOA Children's Exhibtion to be held in London May
    » NOA host the children's private view & party to open & celebrate the exhibition & the prizes are awarded to the winning children & schools.
    » Online Children's Art Gallery: each entrant is acknowledged with a certification & showcased online in the NOA Children's Gallery accessible to all.

    What success will look like

    Through Google Analytics, Social Media Statistics and the number of children's entries we receive for the Children's Art Prize.

  • Impact


    We are passionate about staging and evolving a new movement to champion the importance of arts in education and highlighting the value of drawing as the foundation. We are ambitious to develop the cause into an ongoing campaign that becomes a hightlight of each year at our Exhibitions which are linked to the Art Prize. We want to see more children inspired to go into the creative industries.


    The risk is that we produce something that does not engage children and/or is problematic for teachers. We are in the process of implimenting a pilot study and the feedback we've had so far is excellent due to designing comprehensive, engaging pack. We are confident we have created engaging content which will reduce the potential risks. The risk to the Children's Art Prize is minimal as it has a proven track record and now in it's 4th year.


    We have an excellent system of communication in place with our donors. Not only will we be comunicating with them at all stages by email and post, but we will be sending them updates, stories, tesimonials and samples as well as a personal invitaion to the Exhibition Private Views.

  • Budget

    Budget - Project Cost: £72,500

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      Amount Heading Description
      £27,000 Management Costs Team running costs
      £9,000 Exhibition Professional children's art exhibition at Bargehouse, Oxo Tower Wharf May 2019
      £15,000 Packs, Posters & Packaging Pencils, postcards, sketchbooks, drawing technics; Free gift for schools who order multiple packs et
      £3,000 Web design Admin costs for implementing the Post Card Galleries
      £9,500 Post & Fulfilment Licences, free PO Box and fulfilment company.
      £7,500 PR, Marketing & Advertising PR, Marketing & Advertising of both the Children's Art Prize & the Pencil Movement Initiative.
      £1,500 Graphic Design Graphic design work for both the Children's Art Prize & the Pencil Movement Initiative.

    Current Funding / Pledges

    Source Amount
    Foyle Foundation £10,000 Guaranteed
    Seaward Properties £5,000 Conditional
    Paul Hamlyn Foundation £5,000 Conditional
  • Background


    We are speaking with the Department of Education to determine the most deprived areas in the UK and will specifically target low socio-economic areas. These places are likely to be hardest hit with funding cuts which directly impact on lesson time, staff or facilites in at least one creative arts subject. However, we will be promoting both the initiative & art prize to everyone in the UK backed by NOA which has a following in all areas of the UK due to its exsiting and growing audiences.


    Directly, children living in the UK aged 0 - 15 as the Pencil Movement & Children's Art Prize is ultimately inspired by and for them, however, we believe everyone will benefit! Schools, parents and families as drawing and art is a language that resonates with everyone, and as artist and educator, Susan Coles says,

  • Why Us?

    Why Us?

    National Open Art (NOA) is the UK’s leading independent art prize, open to amateur & professional artists in the UK. Since our first exhibition in 1996, we’ve grown to offer multiple prizes that recognise talent & artistic excellence in a broad variety of artistic mediums & styles. National Open Art for Children aims to pave the way for the next masters, disrupters, & trailblazers of the art world. We have an established, respected & ever-growing network and audience to deliver these projects.

    Read more about the Charity running this project.


    Cloe Barrett

    Cloe is an artist-printmaker and creative marketing consultant and has worked with NOA for four years leading the digital and creative marketing.

    Kate Thorpe

    Kate directs the creative pathway for NOA and manages the design and branding for NOA.

    Amanda Kings

    Amanda is NOA's Prize & Exhibitions Director and has been running NOA for the last 10 years.