Project information

Summer at Avenues Youth Project

We aim to provide enriching holiday activities and a residential adventure week for young people aged 8-18 living in this deprived part of W.London who could otherwise be home alone or roaming the streets. We also provide daily hot meals, often with professional cooking and nutritional tuition.

July 2018 - August 2018

Charity information: The Avenues Youth Project

The Avenues Youth Project logo
  • Need


    Children in this area of North Westminster face multiple disadvantages. For many children the summer holidays are not the fun time that others look forward to. With childcare too expensive options are limited. Whether bored alone at home or vulnerable roaming the streets, they will almost certainly miss out on regular warm meals in holiday times, and are unlikely to have the opportunity to channel their energies into stimulating creative or physical pursuits.


    Through a fun-filled programme we will strengthen the mental and physical well being of those attending.

    The summer programme will be designed with young people to ensure the offer appeals to a wide audience, and will maximise use of all our facilities.

    By enabling young people to socialize we foster community & cooperation in a safe & controlled space. The shared experience of food, team sports & other group activities (e.g. problem solving & games) help to further entrench these values.

  • Aims

    Aim 1

    To engage at least 140 children and young people over 5 weeks in the summer


    » On 30 days during the Summer Holiday we will deliver sessions for 8-16 year olds 10-4pm
    » On 15 days during the Summer Holiday we will deliver sessions for our seniors group 13-18 year olds from 7-10pm.
    » Through a Summer residential with 15 young people
    » Through an end of summer youth-led social event at the Avenues.

    What success will look like

    All young people attending the sessions will be required to sign in on arrival. Attendance information will be uploaded to our database, Views, to generate reports.

    Aim 2

    Provide 875 lunches and ensure those on free school meals maintain a healthy diet in the holidays.


    » Build on our already successful Kitchen Social project to scale up the offer for the Summer Holidays.

    What success will look like

    Portions will be limited. Children on free school meals will have priority. Meals follow the Mayor's guidelines on healthy recipes and are designed and prepared by professionals.

    Aim 3

    Provide an enriching experience for Children and Young people attending


    » Provide a range of exciting and stimulating activities including: art, design, film, theatre, cooking, music, radio, dance, fashion, sports and more
    » Design and deliver the offer in collaboration with experts in the fields of music, fashion, dance, film, football etc
    » Learn what works well by measuring the impact of our activities using academically validated tools. So we can refine the offer as it develops.

    What success will look like

    All young people attending the structured sessions will complete a simple survey capturing quantitative (rate this session out of 5) and qualitative feedback (comments).

  • Impact


    The friendships created across the varied socio-economic groups are the foundation of the futire community. They will promote the flow of social capital across groups, embed positive norms, and promote resilience and happiness.

    We will use the Warwick Edinburgh Mental Well Being Scale and the Brief Resilience scale to evidence the impact of the sessions. Repeat and sustained attendance beyond the summer will be a further indicator of success.


    Our ability to operate a full service has been curtailed by the decision of the local authority to remove 100% core funding from youth services. As a result we are dependent on raising funds to deliver this project. To mitigate the risk of the project not going ahead we have secured seed funding from the Mayors Kitchen Social fund to ensure a skeleton offer.


    We will make a short film of the Holiday Activities for distribution to donors, together with headline outcomes and statistics.

  • Budget

    Budget - Project Cost: £20,000

    Loading graph....
      Amount Heading Description
      £12,000 Youth Work Programme Youth activities 5 days a week for 5 weeks
      £3,500 Accommodation Costs Cost to keep the building open over the summer period
      £1,750 Management Overseeing the programme
      £1,250 Admin Office support & collate, upload & organise registers, session plans, feedback forms & surveys
      £1,000 Marketing Promote the activities to a wide audience locally
      £500 Food Part of cost of hot meal provision

    Current Funding / Pledges

    Source Amount
    Kitchen Social £500 Guaranteed
  • Background


    Avenues Youth Project has been serving the changing community of north Westminster since 1979. The new, purpose-built facility is surrounded by social housing estates, home to some of the country's worst child poverty. The area is in the top 10% most disadvantaged in the country according to latest Indices of Multiple Deprivation. Funding cuts have led to the closure of youth services locally and serious youth violence is on the rise and young people report wanting more safe places to go.


    The beneficiaries of the project are those aged 8 to 18 who will access the youth project during the summer holidays. Many will be existing members, but we are attracting new members every day and with every new initiative that we launch. A study of those attending in the February half term shows that the vast majority come from within a 5-10min walking radius and this includes north Kensington and south Kilburn. Parents will benefit as the service is free.

  • Why Us?

    Why Us?

    Avenues has a long and successful history of delivering activities popular with children and young people year round. We have recently been working with partners Petersham Nurseries from our onsite training kitchen to provide free lunches in holidays with great success. We have been selected by the Royal Academy of Culinary Arts as a training venue for pro-chefs to teach our members cooking skills. We are in discussion with Leiths cooking school to have our youth workers trained by them.

    Read more about the Charity running this project.


    Carol Archibald

    Carol is our inspirational Programme Manager - responsible for designing the project and overseeing and reporting it's successful delivery.

    Joanna Moore

    Experienced Deputy Senior Youth Worker with day-to-day responsibility for tasking the direct youth work delivery team and overseeing food production.

Learn about the work that we do


Allow us to provide a wholesome, cooked lunch for 10 children on "Free School Meals" this summer

The Avenues cares, giving the young people interests outside of school... It may spark 3/4 young people in to knowing that they have choices and with the support of The Avenues Youth Project they can fulfil these choices... I wholeheartedly support this organisation!

Lynne Page - Olivier and Tony nominated Choreographer to the stars of West end, Broadway and Warner Bros films.