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Project information

The Invisible Talent Pool

Astriid (Available Skills for Training, Refreshing, Improvement, Innovation & Development) is an online job matching service that connects those suffering long term illness (the invisible talent pool) with businesses that need talented individuals either on a paid or voluntary basis.

8 months

Charity information: ASTRiiD

ASTRiiD logo
  • Need


    We are seeking to raise money to support the promotion and maintenance of our operations. This will allow us to reach both individuals suffering long term chronic illness and undergoing treatment for this but who are still able to carry out limited work.


    We are seeking financial support from businesses and individuals sympathetic to this issue. We will publicise our cause through direct contact, our email lists and through promotional events.

  • Aims

    Aim 1

    To raise money to support Astriid's promotional activities


    » Promote our campaign online through social media and email lists
    » Promote our campaign offline through TV, Radio Speaking, Promo events, and Offline donations

    What success will look like

    By the amount of money that we are able to raise and by the number of individual donations.

  • Impact


    Astriid will help those with long-term illness to find work that fits with their treatment regimes (eg part-time, interim, limited hours, etc.).

    It will also change the way people think about employment for those with long-term illness. By alerting employers to the 'Invisible Talent pool' of those with skills who are compromised through their treatment but who can still offer their skills and experience to employers.


    The risks are: 1. Not raising enough money to support our promotions/running costs etc. 2. Not getting enough employers and candidates to commit sufficiently to the project's purpose. 3. Not getting enough actual people employed so as to prove the concept is a great solution to a major and growing problem, and whereby it can stand on it's own feet.

    We are dealing with these risks by highly qualified recruiting volunteers to manage each of them through both technical and advisory support.


    Donors will will be informed on a regular basis on the amount raised, what is being done and achieved with that money raised and general progress of the charity.

  • Budget

    Budget - Project Cost: £100,000

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      Amount Heading Description
      £25,000 Crowdfunding Promote our cause on Social media, Contact lists and crowd funding sites.
      £25,000 Individual Corporate Donations Through engagement with large corporates' and their CSR profiles, to ask for donations.
      £25,000 Events To hold and attend events associated and affiliated with our cause.
      £25,000 Corporate Sponsorships To host events that are sponsored by supporting companies
  • Background


    The project does not have a specific physical location as such. Rather it is organised remotely (digitally) by the Founder and CEO from their personal home addresses.


    The main beneficiaries of the project will be those who find (or are looking for) work while undergoing treatment for a long-term illness (eg those who can't take normal employment due to the physically compromising nature of their treatment). Also, employers will benefit by being able to recruit appropriately skilled people on either a part-time or full-time basis.

  • Why Us?

    Why Us?

    No other charity is specifically focused on the cause of helping those attempting to secure work while undergoing compromising and disruptive treatment for their condition. Astriid is uniquely placed to carry out this project.

    Read more about the Charity running this project.


    David Shutts

    Founder of Astriid. David will oversee the project and offer strategic steer.

    Stephen Shutts

    Chairman. Stephen will work together with David in steering the strategy and advising on specific promotional tactics.

    Mike Clark

    Finance Director/Fundraiser. Mike will provide insight and action into funding and financing strategies.

    Michael Anderson

    Digital Outreach. Digital Marketer offering insight and action into connecting with digital audiences and marketing messages.