Toucan: a happier and healthier life together
Agapé FamilyLife strengthens families by providing hope and practical tools. Our events and resources have been proved effective in transforming relationships. Toucan will expand our reach and impact by using technology to make it possible for people to have a similar experience online.
Ongoing but next phase will last 18 months
Charity information: Agape UK
Family life in the UK is under threat. We have probably all seen the impact of broken relationships; the enormous emotional, social, and financial costs. In 2015 family breakdown cost the UK taxpayer £47bn.
Building on the proven success of our events and materials we have developed Toucan - a website and app to give more couples the hope and tools they need to strengthen their relationships. We have already launched the first two modules (Communication and Conflict) and the next (Loving) is due for release in February 2018.
The reach and range of Toucan is huge - anybody with access to the internet!
To address the family breakdown crisis by using technology to provide couples with hope and tools.
Activities» Vital technical enhancements. These will add messaging and notification functionalities to increase usability and users’ engagement.
» Development of a Money Module with CAP (Christians Against Poverty). Money is a leading cause of stress in relationships.
» Development of the Growing Through Tough Times Module. This will equip couples to face challenges and also looks at why marriage is special.
What success will look like
We'll measure success through embedded effectiveness measures. 1443 people have used Toucan to date with 69% indicating an improvement in relationship satisfaction.
By strengthening couples’ relationships, Toucan will ultimately help to improve family stability.
Toucan provides a number of ways for users to get more deeply involved and continue to strengthen their relationships. In all activities we will use a range of measures - quantitative and qualitative - to measure and demonstrate impact.
“A great app - it really helped to have a framework for discussion with my wife to talk about things that we probably otherwise wouldn’t ever talk about.
We have already launched Toucan so the approach is proven and it's not a risky idea. The main risks are:
- not being able to reach enough people to make Toucan sustainable and get it to its tipping point. Working with Christians Against Poverty will help us reach tens of thousands more families.
- not raising the funds needed in a timely manner. We have already raised £160k to launch Toucan and develop the first three modules. We now seek £167.5K to build on momentum and fund the next phase.
We will discuss reporting with each donor and tailor our reporting to their needs. We will provide regular (roughly quarterly) updates on Toucan and the wider work of FamilyLife and annual specific tailored reports.
Budget - Project Cost: £347,500Loading graph....
Amount Heading Description £160,000 Toucan Launch Developing & launching the app/website & the first three modules (Communication, Conflict & Loving) £43,000 Technology Improvements Vital technical & functionality enhancements £19,500 Money Module Content development £44,500 Money Module Coding & technical development £19,000 Money Module Marketing £19,500 Growing Module Content development £23,000 Growing Module Coding & technical development £19,000 Growing Module Marketing
Current Funding / Pledges
Source Amount Various trusts & individuals £160,000 Guaranteed
The initial reach of Toucan is the UK but the reach and range of Toucan is huge - anybody with access to the internet!
Ultimately, Toucan gives a great opportunity to reach audiences around the world. We dream of launching Toucan in other languages and are already talking to organisations in other countries.
Couples and families. Toucan will gives couples hope and tools to build happier, healthier relationships which will ultimately build a legacy of stronger families.
Agapé FamilyLife has a long history of working to strengthen families. We offer a range of resources and events including:
A Day Together (www.adaytogether.org) 2,023 people have attended these events since 2009. Feedback shows it is effective in strengthening relationships.
Together (www.togetherinmarriage.org) This is a successful discipleship tool which has been translated into six other languages.
Read more about the Charity running this project.
Director of Agapé FamilyLife
will enable a couple to benefit from Toucan (based on 10,000 couples)
I’m very excited that we are working together with FamilyLife to design a brand new Money Module for Toucan. Money can become a real challenge... It’s so important to provide couples with engaging and practical content that helps them to both have the same expectations for their money.