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Project information

Prevention and Rescue - the UK primate pet trade

There are thousands of primates caught up in the UK primate pet trade, resulting in physical and psychological suffering. Wild Futures' vital work protects and gives sanctuary for animals in desperate need. Prevention is better than cure; education and legislation change can prevent suffering.

December 2018 - December 2019

Charity information: Wild Futures

Wild Futures logo
  • Need


    Pet monkeys suffer physical and psychological harm; metabolic bone disease, diabetes, self-harming and stereotypical behaviour is common. Demand for primates as pets is high due to lack of legal protection and poor understanding of the behavioural and physical needs of primates.


    Wild Futures provides a home for life and specialised care for primates but also seeks to prevent these intelligent and endangered animals becoming victims in the first place by educating our Sanctuary visitors, reaching out on social media and working with schools and colleges about the needs of primates and the welfare issues of the pet trade to reduce demand. Vitally we campaign to end the primate pet trade which is currently legal, liaising with MP's, local authorities and fellow NGO's.

  • Aims

    Aim 1

    Highlight, inform and educate people about the UK primate pet trade and the consequent suffering.


    » Provide workshops and seminars for universities, animal care colleges, vets and local authorities.
    » Publish two newsletters with stories about the ex-pet monkeys in our care and encourage people to join our campaign to end the trade.
    » Produce educational signage and displays for 30000 visitors.
    » Digital marketing on social media to promote the educational and welfare work of Wild Futures.

    What success will look like

    Success will be engaging and informative materials and displays with positive feedback from stakeholders and students on the educational workshops and seminars.

  • Impact


    A reduction in demand for primates as pets with increased legal protection. This will be demonstrated by a reduction of primates advertised for sale, reduction in demand on sanctuaries with increased welfare for those rescued from the trade.
    The Wild Futures vision is:


    The risks are that we are challenged by those who wish to perpetuate the primate pet trade. We will ensure that all information is well researched and backed by evidence.


    Donors to this project will receive monthly e-news reports on the charity’s work, with updates on social media and via our bi-annual newsletter.

  • Budget

    Budget - Project Cost: £10,000

    Loading graph....
      Amount Heading Description
      £1,300 Education workshops, materials and displays
      £5,500 education and campaign bi- annual newsletters 2700 x2 including postage and prepaid envelopes for donations
      £3,200 digital marketing promotion of Wild Futures' campaign to end the primate pet trade with stories of rescued monkeys.
  • Background


    The Wild Futures Monkey Sanctuary is located near Looe in Cornwall. It was established over 50 years ago and attracts up to 30,000 visitors a year, thus also providing an important contribution to the local economy. The sanctuary provides refuge for monkeys, educational facilities for schools and colleges and the general public. The grounds are managed for native wildlife.


    Attendees of the workshops, seminars and visitors to the Sanctuary will have access to specialised information and education not available in general curricula. A reduction in the primate pet trade will result in improved animal welfare.

  • Why Us?

    Why Us?

    The sanctuary is uniquely accredited in Europe by the Global Federation of Animal Sanctuaries for its high welfare and educational standards. The charity is highly experienced and has a worldwide reputation for this work, working regularly with educational establishments, providing courses, advising other welfare organisations and local and national government on primate welfare issues.

    Read more about the Charity running this project.


    Rachel Hevesi

    Director. 33 years’ experience in this field. She is a board member of the European Alliance of Rescue Centres and Sanctuaries and of the PSGB.

    Sarah Hanson

    Campaigns and fundraising officer with a MSc in primate conservation.


will promote our campaign to 20000 people on social media

"We are meant to be a nation of animal lovers, so why the trade in a wild, social animal with complex needs is still legal, continues to astound me.”