Project information

Transforming Lives the Deki way

Deki works in disadvantaged and marginalised communities in Africa. Since 2008 Deki loans have transformed 45,000 lives, lending £1.2 million. This project will connect Deki Lenders with Deki entrepreneurs in a brand-new way. increasing lending by £1m and impacting a further 30,000 lives.

18 months

Charity information: Deki

Deki logo
  • Need


    Deki loans have a significant impact on lives and communities in Africa. UK Deki lenders want to lend more, but understandably want to more information from the entrepreneurs they are supporting. Stories and photographs, so they can see the impact their loan is having. Deki cannot afford to send staff to visit Deki entrepreneurs more than one a year, and in the limited time we have there, we can only collect a small sample of stories from the 2300 beneficiaries we help every year.


    Deki is a very small charity with five members of staff. We want to use technology to connect Deki lenders and Deki entrepreneurs. This project will fund a digital communications project. Deki entrepreneurs will film messages, providing updates on how their loans are being used and giving Deki lenders a chance to see these new businesses up and running. Encouraging further lending to new entrepreneurs, transforming lives and communities.

  • Aims

    Aim 1

    To transform lives, provide opportunities for disadvantaged and marginalised communities in Africa.


    » To work with Lenders and prospective lenders to identify the information they want to receive from Deki entrepreneurs.
    » Consultation with field partners in Africa, to evaluate how Deki entrepreneurs can update us on their progress using video and digital communications
    » Development of the Deki digital communications platforms, creating a new lender/entrepreneur community hub.
    » Training provided to Deki entrepreneurs in their communities . How to record short videos, send photographs and short stories.

    What success will look like

    By increasing Deki loans made each year from £450,000 to £1,000,000 per year in 2019. Impacting a total of 75,000 lives and transforming communities.

  • Impact


    This will double the Deki lending funds in two years. Each year we will be able to lend in excess of £1m and impact on at least 75,000 lives. With an improved digital communications programme, connecting lenders and entrepreneurs we will be more able to evidence impact and this will help secure funding to ensure that Deki loans get to the hardest to reach communities.
    We will demonstrate this through impact reporting on both individual beneficiaries and communities.


    Risks will be minimised by a project monitoring, evaluation and learning framework. Risk identified will be monitored in a risk register by the Deki International Programmes committee, chaired by a our Micro Finance trustee. Field Partners and Deki Fellows have been consulted on the feasibility of this project. Current key risks is training for Deki entrepreneurs and securing equipment that works in remote communities.


    Full project plan sent when funds have been secured. Quarterly reports, and an annual report detailing progress against the project schedule. Special films of the project in practice, produced once a year.

  • Budget

    Budget - Project Cost: £30,000

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      Amount Heading Description
      £2,000 Lender consultations Holding a series of focus groups and individual interviews with high level lenders.
      £6,000 Project management Project management and development
      £7,000 Digital platform CRM and integrated digital marketing tools
      £7,500 Training Training for entrepreneurs in their communities
      £3,000 Monitoring Monitoring and evaluation visits
      £4,500 Mobile phone 90 video phones
  • Background


    We work with field partners in Ghana, South Africa, Togo, Malawi, Tanzania, Uganda and South Sudan. We work in some of the most disadvantaged and marginalised communities, supporting those who do not have access to traditional financial resources, Deki loans provide an opportunity for them to work their way out of poverty.


    Those who are living in poverty, in the most disadvantaged and marginalised communities. They do not have access to traditional financial resources.

  • Why Us?

    Why Us?

    Deki was set up on 2008 to help provide a helping hand rather than a hand up. We have delivered over £1.2m in loans through our field partners in Ghana, South Africa, Togo, Malawi, Tanzania, Uganda and South Sudan. Evidence has shown that each Deki loan has a positive impact on the lives of six additional people, which mean entrepreneurs can:
    • put more nutritious food on the table
    • send their children to school
    • access clean water
    • access basic healthcare
    • save for the future

    Read more about the Charity running this project.


    Rowan Dade

    International Programmes and Fundraising Manager. He will work with Field partners and donors.

    Melanie Knight

    CEO. She will work with major donors

    Bryony Spooner

    Director of Communications. She will work with lenders.

    Alex Moreton

    Digital MArketing manager