London Festival of Baroque Music 2018
Help raise the profile of Baroque music by bringing leading UK and international artists together, with emerging musical talent, at the London Festival of Baroque Music 2018 - “an indispensable part of the capital's cultural landscape” (BBC)
October 2017 - May 2018
Charity information: London Festival Of Baroque Music
Currently, LFBM is the only festival that solely exists to champion the performance of Baroque music - across all styles, themes and composers synonymous with this period in music history. Baroque music needs a focal point, such as this festival, to champion the art form and the artists who specialise in its performance.
The London Festival of Baroque Music will raise the profile of Baroque music and offer a compelling, overarching story that highlights its value and contribution to the musical landscape, both to UK audiences and beyond.
The London Festival Baroque Music aims to bring together leading UK and international artists performing Baroque music to London, attracting audiences UK-wide to listen to, and participate in, concerts, talks and workshops.
To celebrate and champion artistic excellence in the performance of Baroque music
Activities» Programming a nine-day festival comprising lunchtime recitals, evening concerts and talks presenting leading UK and international Baroque artists.
» To deliver a press and publicity plan with media partners that puts the spotlight on well-known and lesser known works from the era and artists
» To execute a comprehensive marketing plan that spans a mix of methods eg, social media, audio visual content, online advertising, to attract audiences
What success will look like
The festival will have achieved greater diversity in its audiences, attracting new audiences to the festival through its press activities and social media.
To develop and raise the profile of emerging Young Artists, specialising in Baroque music
Activities» Programme Young Artists in a series of lunchtime recitals, giving them experience of being a part of a leading festival promoting Baroque Music.
» Support them to develop their programmes, programme notes and increase their artistic connections with a series of mentoring sessions
What success will look like
Improved prospects for emerging artists, eg, follow-on work offered by other arts organisations, increased profile through their networks.
Encourage future participation in concerts and activities centred on Baroque music
Activities» Offer specialist workshops and subsidised ticket schemes for school-aged and young adults to get involved in the festival.
» Deliver community events as part of the festival, such as Come & Sing event aimed at enthusiastic singers of all levels to perform in the festival.
» Put on family-friendly activities that give young people and parents the opportunity to play music together, in a supportive and nurturing setting.
What success will look like
Participants have improved skills and confidence and feel encouraged and compelled to continue and participate in activities in future.
The festival will increase the profile of Baroque music and widen its appeal and relevance to new audiences. More people will be enthused by Baroque music and understand its roots and contribution to the musical landscape. Over time, this will be demonstrated by the profile of our audience and the breadth of our activities eg, workshops, talks, informal performances. Audiences will be more diverse, with LFBM bringing together concert-goers of all ages and backgrounds to its celebration.
London Festival of Baroque Music aims to raise 100% of the funds required for the festival each year - effectively aiming for a break even position. This requires strong marketing and development plans and delivery of ambitious targets. To date, the festival has a strong track record of attracting funding. To deal with this risk, LFBM works closely with its host venue St John's Smith Square who are able to help resource some of the activities required to help raise income for the festival.
All major donors are invited to events to meet the Artistic and festival team, and are encouraged to attend concerts at the festival to see work first hand. Communications include a programming update before the festival and a roundup of the successes and next steps after the festival.
Budget - Project Cost: £133,065Loading graph....
Amount Heading Description £60,000 Artist fees/expenses Fees are to programme soloists and ensembles who perform at the festival, including expenses. £11,065 Venue hire Venue hire for nine-day festival in central london locations £4,000 Publications Production of festival programme and other editorial £25,000 Marketing Design, print and distribution, eg, online advertising, advertorial content, website, leaflets. £25,000 Festival personnel Artistic director, festival manager, PR, fundraising, accountant £3,500 Promotional events Pre-festival launch and other audience development activities £4,500 Administration Postage, stationary, insurance, other managment costs.
The London Festival of Baroque Music takes place in the UK's home of Baroque music - St John's Smith Square. St John's Smith Square is the only concert hall dating back to the Baroque period, and as such forms the central focal point for performances. Concerts also take place at Westminster Abbey and St Peter's Eaton Square and other informal locations eg, cafes, parks across the borough. Audience development activities that take place before the festival will be delivered in community venues.
Artists specialising in period instrument performance from the Baroque era.
Audiences - both new and established - who attend events or engage with publicity activities
Amateur musicians and singers who take part in participatory workshops and special performances
Schools - who engage with workshops and ticket subsidy schemes on offer
LFBM formed to build on and continue the legacy of the Lufthansa Festival of Baroque Music. Since 2014, it has provided the only opportunity for London and UK audiences to experience live performances by Baroque performers of this calibre from UK and abroad. Without such a Festival, UK audience simply would not experience many leading international performers of early music.
Read more about the Charity running this project.
Sébastien is LFBM's Guest Artistic Director in 2018, helping to programme ambitious artistic projects that achieve the festival aims and objectives.
Richard is Director of St John's Smith Square who will help to coordinate the festival logistics and fundraising activities.