Participating Project

Project information

The Music Hall Transformation

The Music Hall Aberdeen is currently undergoing a multi million transformation. The aim of the project is help regenerate the city centre through improving the quality and impact of the arts in Aberdeen, bring new audiences to the city whilst preserving a heritage asset of national siginificance.

October 2016 - November 2018

Charity information: Aberdeen Performing Arts

Aberdeen Performing Arts
  • Need

    Need

    The Music Hall is a national treasure with decades of wonderful history, having played host to a rich calibre of performers from Charles Dickens to Emelie Sande. However, currently there is a need for change for the arts in Aberdeen, new furtures are needed to improve the accessibilty of the building and attract new artitists in turn building new audiences. Lack of learning facilities have meant young people and commutites lack the opportunity to create music.

    Solution

    The Music Hall redevelopment aims to attact audiences both in and outside the city. Improving access to the building through undertaking essential maintienece whilst preseving the building. Allowing for a more engaging and welcoming building for audiences. Younger audiences will be able to enjoy up to date creative learning facilities whilst a more diverse and distinctive programme will be devised for older audiences in the afterrnoon.

  • Aims

    Aim 1

    Economic
    As part of the cities regeneration process we aim to attract more visitors to the city.

    Activities

    » At the heart of the regeneration of Union Street, the Music Hall will generate more business for service providers helping restaurants and hotels

    Improved facilities will allow for a more diverse programme of artists which in turn will attract a variety of visitors which should be shown in hotel and restaraunt figures.


    Aim 2

    Artistic
    Improving the quality of arts in Aberdeen

    Activities

    » Developing our role as a creative force, increasing the number of performances we stage and offering a more diverse and distintive programme.

    The transformed Music Hall will develop our role as a creative force and this will be shown in the diverse artists the facilities will attact both in and out of the North East.


    Aim 3

    Audiences
    Attracting new audineces and improving the experience for audiences and customers.

    Activities

    » More participatory events and activities for young people in our new creative learning spaces and more day time events for older audiences.
    » Providing a more engaging customer experience through better access, circulation in the foyer and public spaces.

    Data and figures will show that the building is catering for younger and older audiences through the attendance figures at the sceduled events.


    Aim 4

    Communities
    Increasing community particiaption

    Activities

    » Providing a focus for youth arts and music making.
    » Increasing patrticipation in the arts through inspirational learning facilities and opportunities.

    New facilities will again allow for more community participation which will be demonstrated in the series of events undertaken in a calendar year.


    Aim 5

    Enviromental,Financial
    Restoring a historic building whilst increasing financial sustainability

    Activities

    » Conserving and upgrading a built heritage asset of national significance, achieveing the highest standard of architectiure and design.
    » Undertaking an essential programme of repairs and reducing enviromental impacts.
    » Increase financial sustainability through increased box office revenue, more ancillary catering, conference and corporate activity.

    For the first time wheel chair users will be able to access the balcony and choose any seat that they would like to have in the building to view the performance.


  • Impact

    Impact

    The Transformation will give us more flexible staging, a new performance space and upgrades to artist accommodation. This will mean that we are more competitive and in an even better position to attract a diverse and high quality range of concerts and events to Aberdeen and the North-east. A strength of the Music Hall programme will display its sheer diversity and we intend to build on that with more events and activities for young people, children and families and more international programmes

    Risk

    The project is being managed at all stages by APA. We are a highly motivated, experienced team. We have a proven track record of placing community access and participation at the heart of our cultural programme and experience of construction project management. We are well governed, well managed and financially sustainable. We there for plan for any risks to the project and have planned out financial targets for the transfromation.

    Reporting

    I will contact donors directly and update them on the process of The Music Hall through our Music Hall Newsletter. We have a fundraising team who will be their direct point of call should they at any stage want an update on the Music Hall, this can also be carried out through personal phone calls.

  • Budget

    Budget - Project Cost: £5,000

    Loading graph....
      Amount Heading Description
      £100 Staff fundraiser July Bake Sale
      £250 Fundraising Event Sponsored Walk For The Music Hall
      £1,000 Fundraising Event Haloween Events
      £150 Staff fundraiser Christmas film nights
      £1,500 Staff and Ambassads Fundraisor Christmas Staff and Music Hall supporters Quiz
      £250 Staff and Ambassadors Christmas Raffle Tree
      £1,250 Pantomime fundraiser Christmas Fundraiser - Donation buckets following performances
      £500 HMT Tours Tours of His Majesties Theatre with funds going to The Music Hall
  • Background

    Location

    The Music Hall is located in the middle of Union Street which is at the centre of Union Street. As the flagship project at the heart of the regeneration of Union Street, the building contributes to making Aberdeen a vibrant and creative city bring people to the city crentre generating more business for service providers shops, restraunts and hotels, boosting the local ecomony by bring more visitors whilst improving the built enviroment helping make Aberdeen an exciting place to live.

    Beneficiaries

    We have commissioned a full access audit and this has confirmed a strong need for improved access – physical and perceptual, constituent groups:- young people, our Friends of APA, access groups, attenders, lapsed attenders and non- attenders. Research undertaken through our youth arts hub has young people telling us there is a lack of “things to do and places to go” in the city centre. As you can see through our 6 aims these groups will all benefit from the transformation.

  • Why Us?

    Why Us?

    The Big Give Christmas challenge would be a great platform for the Music hall Tranformation campaign. We have been holding fundraising events through out the year however, it would be great to plan for a focussed week of fundraising with the added excitement that we could double what we make. It would also be really helpful to work with The Big Give to learm how we could promote and get the most out of our online giving page attracting people to learn more about the Music Hall transformation

    Read more about the Charity running this project.

    People

    Bethany Hogg - Marketing And Fundraising Coordinator

    I assist with the fundraising activities for the Music Hall, creating events, raising money and working with our ambassadors of the Music Hall.