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Project information

Fiori Foundation - Step #5

Fiori Musicali bring world-class musicians to beautiful places, many in rural areas, reaching out to those who lack the opportunity to experience near them music of the highest quality. We wish to strengthen our outreach to older people and those who are isolated by the challenges of travel.

April 2019 - March 2020

Charity information: Fiori Musicali

Fiori Musicali logo
  • Need


    Boosted by The Big Give, our supporters have helped us extend our outreach in rural areas and we continue to grow in organisational strength. Our new daytime workshops, which particularly suit older people and enable them to meet the artistic director personally, have been extremely popular. But we still must do more to counter rural isolation which particularly disadvantages older people and which is made worse with the bankruptcy of Northamptonshire County Council and 21 rural libraries axed.


    Your generous support has helped us to raise Fiori Musicali’s profile as a strategic resource for the Arts in and around Northamptonshire, attract new audiences, access increased funding and communicate with 'hard to reach' older rural audiences. The founders continue to concentrate on their strengths – artistic quality, business strategy and fundraising. This project is our most important to date and is enabling us to find new ways of reaching, involving and giving joy to people in rural areas.

  • Aims

    Aim 1

    To increase concert provision for rural audiences and achieve stronger engagement of older people.


    » Further develop our community work to identify target audiences, extend our venue network and provide additional sustainable concerts and workshops.

    What success will look like

    More events in a wider range of rurally isolated venues, more older people engaged with Fiori concerts, sense of belonging, and social activity around concerts and workshops.

  • Impact


    Increased output and influence. Fiori Musicali seen as strategically important to arts / culture in the Heart of England. Strong finances. Effectiveness in building community partnerships and accessing new funding, reaching new audiences. Older people in particular enjoying a sense of well-being, social involvement and occasion. Fiori Musicali as a living legacy and model for rural excellence. Increasing recognition as a cornerstone of cultural life outside the big towns and cities.


    Principally the management challenges associated with any new strategy, especially with 'founder syndrome' where the founders are strongly associated with Fiori Musicali.

    Fiori continue to address these through strengthening governance and ensuring we have the required skills to make the organisational changes required.

    Fiori have recruited a chairman of trustees with particular strengths in governance. music and education.

    The artistic director now has additional administrative support.


    One-to-one, through our web site and social media, in publications and concert programmes, via the board and at partnership meetings, and at formal and informal gatherings. Through the tangible sense that Fiori Musicali's activities are significant, and growing.

  • Budget

    Budget - Project Cost: £40,000

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      Amount Heading Description
      £10,000 Marketing Ongoing project support
      £5,000 Marketing Marketing costs
      £2,500 Marketing Technology support
      £7,500 Artistic Artistic Director
      £7,500 Artistic Contribution to Artistic programme
      £5,000 Community Community liaison and support
      £2,500 Reserves Contribution to reserves
  • Background


    Fiori Musicali's offices are based in Northamptonshire, where the work is principally directed, but we are increasingly introducing remote working and developing the technology and skills to support this. Significant work for example is currently carried out in both Warwickshire and Buckinghamshire.


    Many rural areas, particularly in and around Northamptonshire, do not have access to quality music without travelling large distances. Funding will enable us to concentrate on extending our outreach in the Heart of England and further developing the volunteer base so more communities can become involved in hosting Fiori Musicali. Engaging, educating and involving particularly older people through daytime workshops. Helping to counter the effects of rural library closures in Northamptonshire.

  • Why Us?

    Why Us?

    Fiori Musicali have over 30 years experience in the field and are now established as one of the principal providers of classical and early music concerts outside London.

    We began running this particular project last year and it has already proved our most successful yet.

    Read more about the Charity running this project.


    Bernard Rapson

    Development (fundraising / partnerships / marketing) and Finance / IT. Bernard is also responsible for overall business strategy and governance.

    Penelope Rapson

    Founder and Artistic Director. Penelope has responsibility for the artistic programme, musician and venue liaison, and as guardian of the Fiori brand.

    Stephen Finn

    Community Liaison Officer. Stephen helps identify target audiences and works with rural communities to build concert promotion skills.