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Project information

Meningitis: Awareness and support in the community

We want to grow the reach and impact of our network of community ambassadors. Ambassadors have experience of meningitis and provide vital support to others who have lost loved ones or are living with the after-effects of meningitis, and carry out life-saving awareness raising in their communities.

January 2018 - December 2018

Charity information: Meningitis Research Foundation

Meningitis Research Foundation logo
  • Need


    Meningitis is devastating and fast-acting, and can kill or seriously disable within hours. New strains emerge over time, which means awareness of symptoms and the need to seek treatment is vital. Our Community Ambassadors help raise awareness of meningitis symptoms amongst health professionals, the public and at risk groups, and provide individual support to families affected by the disease.

    However, there are still communities lacking the life-saving information and vital support they need.


    Through this project we aim to strengthen our Ambassador programme, enabling us to deliver awareness messages on a wider scale, and ensure that those affected by meningitis can access support locally and on an ongoing basis.

    We will provide current Ambassadors with regular refresher training, the most up-to-date information and the necessary support to be active and passionate representatives.

    We will also look to recruit more Ambassadors, particularly in areas without regional representation

  • Aims

    Aim 1

    Empower our current Ambassadors.


    » Provide refresher training on organisation updates, research projects and policy advancements.
    » Provide public speaking and media training.

    What success will look like

    Existence of a structured and well-resourced Ambassador programme, evidenced by feedback from our Ambassadors.

    Aim 2

    Increase the number of people reached through Ambassador activity.


    » Recruit and support more Ambassadors.
    » Identify specific areas of Ambassador focus eg. fundraising, media, advocacy.

    What success will look like

    Data on the number of new Ambassadors and new regions represented, as well as press and internet analytics.

    Aim 3

    Raise awareness amongst new community audiences.


    » An increased number of engaged Ambassadors will allow us to communicate with new community groups, including nurseries, schools and universities.

    What success will look like

    Data on Ambassador activity and feedback from community groups around the UK, whom we have previously had no contact with.

  • Impact


    Ultimately, with a higher level of awareness about the symptoms of meningitis and the importance of vaccination, we want to ensure that fewer people get meningitis in the first place, and those that do recognise the symptoms and know how important it is to seek treatment quickly.

    We want to ensure that people living with the after-effects of meningitis or who have lost a loved one feel able to access the support that the need locally through an effective and empowered network of Ambassadors.


    There is some risk surrounding the quality of information that Ambassadors distribute and communicate to the public. To address this, we ensure that all Ambassadors are trained and kept up-to-date with charity and cause developments to the best of our ability.

    Through this project, we will introduce a more structured training programme and more regular touch- points with Ambassadors to make sure this risk is managed effectively.


    We will report twice a year including qualitative and measureable results. Data on the number of new Ambassadors and people reached will provide a top-level view of the impact. Feedback from individuals who have been supported, and from Ambassadors, will help demonstrate impact at a personal level.

  • Budget

    Budget - Project Cost: £13,000

    Loading graph....
      Amount Heading Description
      £8,500 Refresher training Quarterly Ambassador refresher training. Cost includes venue, staff costs, catering and resources.
      £3,000 Specialist training. Media and public speaking training for Ambassadors. Costs based on training 10 people.
      £1,500 Resource packs Updated packs for Ambassadors. Cost based on 150 people, allowing for an increase in numbers.
  • Background


    We currently have 100 Community Ambassadors located throughout the UK.

    This project aims to increase Ambassador presence so we have a regional representation in more UK counties and cities, and a higher number of trained volunteers to respond to need in local communities.

    We want to ensure that all UK communities are aware of the symptoms and dangers of meningitis, and nobody affected by the disease feels isolated or unable to access the support they need.


    Meningitis is an indiscriminate disease which can affect anyone at any time, so this project will ultimately be for the benefit of all.

    Increased awareness activity amongst the public and community groups will be of particular benefit to the age groups most at risk; babies, young children and young adults.

    Ambassadors also provide emotional and practical support to those affected by meningitis, to help them feel less isolated and signpost available professional support and services.

  • Why Us?

    Why Us?

    Since our establishment in 1989, we have played an instrumental role in helping to reduce death and disability from meningitis wherever it exists.

    Our established network of Ambassadors help us to achieve this through fundraising, caring, informing and educating. Importantly, they also help to connect our members and patient groups with expert advice; something that makes us truly unique as an organisation.

    Read more about the Charity running this project.


    Rob Dawson, Head Of Advocacy, Communications And Support

    Responsible for managing the support team, Rob will oversee the programme development and allocation of budgets.

    Danielle Duggan, Community Engagement Officer

    Danielle manages the relationships with our current Ambassadors, so will implement the enhanced programme.

    Lewis Eagle, Community Ambassador

    Input from one of our committed Ambassadors will provide an important, insider perspective to help shape the project.