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Project information

HIV and malaria education in rural Ghana

Education is the key to stopping the spread of fatal diseases in Africa. Alive and Kicking run vital health education programs in Accra, using sports to pass on key messages. Expansion into Eastern Ghana, where health education is less prevalent, will greatly increase the programme's impact.

May 2018 - July 2018

Charity information: Alive and Kicking

Alive and Kicking logo
  • Need


    Preventable disease claims many lives in Ghana; deaths that are completely avoidable.

    The HIV prevalence rate in Ghana stands at roughly 2.4%, up from 1.9% in 2015 (Ghana AIDS Commission). HIV related illnesses are the fifth (5%) biggest killer in Ghana; malaria is the third (8% - WHO) killing a combined 27,000 people annually.
    Every year 7.3 million people contract malaria in Ghana. The majority of malaria related deaths are in children under 5.


    Education is an essential tool in combating the spread of preventable, deadly diseases. The dissemination of knowledge into rural Ghanaian communities about how to stop the contraction of HIV and malaria will play an incredibly important role within communities. Educative sports drills encourage participation from the young while also delivering key messages in a clear, memorable way. Ghanaians love sport, using it to educate about health harnesses that passion for powerful social change.

  • Aims

    Aim 1

    Raise awareness of HIV and malaria among young people in Eastern Region in Ghana


    » Train up to 25 local teachers and coaches to deliver health education drills to young people in 11 villages in Eastern region of Ghana.
    » Host a community football tournament to gather wider local population for further health message and education dissemination

    What success will look like

    Success will be measured through outputs such as numbers of participants and outcomes including changes in knowledge levels through pre and post training questionnaires.

  • Impact


    The project is designed increase knowledge of preventable diseases within rural communities. Repeating the programme year on year in selected communities, allows A+K to track changes in knowledge levels over time.

    Self-reporting of behaviour change, year on year, will also be undertaken through the questionnaire process. Statistics are not available at community level in Ghana for malaria cases and HIV prevalence; where attribution can be established, district level indicators will be used.


    There is a risk of low participant turnout from local communities. This is mitigated through programme design using sport, a natural convener of people in Ghana.

    We also established a solid relationship with a local organisation (Village by Village who develop village facilities in Eastern Ghana) who will assist in making local communities aware of the health training opportunities. We will also involve community leaders in order to ensure attendance of young adults.


    Donors will receive a weekly email containing interviews and images from the project as well as detailed information about the purpose of the educative sports drills and their impact. Donors will be able to keep track of more regular updates through our social media channels.

  • Budget

    Budget - Project Cost: £10,000

    Loading graph....
      Amount Heading Description
      £1,000 Travel Cost of travel within Ghana for Health Coaches and support staff
      £1,000 Accommodation Cost of accommodation for health coaches and support staff in Ghana
      £1,500 Community Tournament Cost of running health awareness community football tournament
      £500 Equipment Training equipment (cones, bibs, tracksuits) for health program
      £3,000 Training of Coaches Cost of training health coaches in the required health drills
      £2,000 Donation equipment Cost of equipment to be donated to communities (footballs, kits)
      £1,000 Monitoring, Adminsitration Cost of monitoring and evaluation of impact of health education. Administration costs.
  • Background


    The Eastern region of Ghana is home to 2.5 million individuals with the majority sparsely spread amongst small villages. The area is relatively impoverished with a nominal GDP of $2,500 per capita. There are 28 secondary schools in the region, so education is available but varies greatly in quality. The Eastern region remains an area with one of the highest HIV prevalence rates in the country,


    Beneficiaries from our project are older primary aged children and young adults in secondary schools. They will be engaged in the training drills on a weekly basis.

    Local teachers and sports coaches benefit from the upskilling they receive as the trainers trained to carry on the project after funding has concluded. They become experts in delivering health drills.

    As a result the whole community will benefit from easier and greater access to knowledge and the tools to pass on this knowledge.

  • Why Us?

    Why Us?

    We have delivered Health education programmes in Kenya, Zambia and Ghana for the last 13 years and as a result have built an efficient and effective model. In Ghana, we have just completed our third annual health program, all in the the Greater Accra and Cape Coast regions, with great success. We have the contacts, partners and network to deliver a unique program in rural areas.

    Read more about the Charity running this project.


    Arsenal In The Community

    Provide two volunteer coaches to train the trainers ensuring quality of drills and health messages. Add credibility that attracts young people.

    SchoolSports / Ambrose Nazzah

    SchoolSports, led by Ambrose, have organised our health programs for the last 3 years. Have the knowledge & expertise to deliver an excellent program,

    Village By Village NGO

    Village by Village develop facilities of rural villages in the Eastern region. Great local knowledge and connections to host health coaches