Project information

Older Londoners Enrichment

Enhance wellbeing, activity and mental stimulation and reduce isolation via a vibrant, diverse programme including adult learning, hobbies, inter-generational and social action programmes, engagement with Jewish arts, culture and heritage, fulfilling volunteering, and Holocaust survivor programme.

January 2019 - December 2020

Charity information: JW3

JW3 logo
  • Need


    Older people are at risk of loneliness and isolation, this can lead to a lack of motivation to find opportunities to increase mental and physical activity. It requires effort to seek out new interests, new friends, often financial constraints impact on the ability of older Londoners to pursue hobbies and recreational activities. With increasing age, and vulnerability people find it reassuring being in a culturally specific environment, understanding their values, history and religion.


    By engaging older Londoners of all cultures and beliefs in a wide range of activities, in a safe, secure, supportive environment. Participants engage with arts, culture and heritage, regardless of previous knowledge, take up hobbies, learn new skills, debate, socialise, eat together, are able to make new and maintain existing friendships. The programme is diverse and open to all, and designed to build relationships and bonds bringing the diverse community in which we are situated together.

  • Aims

    Aim 1

    To increase the activity of older Londoners, by encouraging them to engage with arts and culture.


    » Opportunities to explore and engage with Jewish art and culture regardless of prior knowledge, utilising a variety of mediums and themes.
    » A range of classes promoting engagement in a wide variety of classes to provide mentally stimulating opportunities to learn new skills.
    » Volunteering via a co-ordinated accredited programme, utilising the skills base of volunteers and placing them in appropriate, stimulating roles.

    What success will look like

    JW3 will obtain baseline data from visitors, regarding number and range of activities undertaken, and carry out evaluation throughout the project to monitor the success.

    Aim 2

    Promote general wellbeing by reducing the risks of loneliness and isolation.


    » Accessing a wide range of classes, courses, activities and exhibitions, culturally sensitive to their background, but equally open to all.

    What success will look like

    We will compare questionnaires at the commencement of the project with outcomes achieved during the course of the project. These will be visitor self-assessments of wellbeing.

    Aim 3

    Promoting social action and volunteering to promote activity mitigating risks of loss of purpose.


    » Intergenerational projects bringing older visitors and others together to share mutual interests and engage in social action and volunteering.

    What success will look like

    JW3 will use a variety of methods of monitoring and evaluation underpinned by our CRM system, and including methods to enable us to monitor qualitative and quantitative outcomes.

  • Impact


    Long term it is hoped that the project will see an increase in both the numbers engaging and the frequency of participation. It is hoped also that engagement in one project will translate into wider engagement and that this will be sustained. Within a three period we hope to see a 5% increase in both repeat participation and those diversifying in their involvement.


    Arts and cultural activities are a subjective area and the specific courses, classes, exhibitions may fail to attract sufficient numbers of participants. To minimise the risk, JW3 will promote the intended activities three months ahead of schedule, to be able to gauge via ticket sales and enquiries the likely take-up. In addition, by playing to the strengths of shared culture, background and religion, there is greater prospect that sufficient numbers will be attracted.


    Uptake, key successes and popularity of events will be uploaded to the JW3 facebook pages and other digital media. These aspects will be noted in internal reports and inform future programme planning. Donors requiring formal reports will also receive these as requested.

  • Budget

    Budget - Project Cost: £50,000

    Loading graph....
      Amount Heading Description
      £50,000 older Londoners programming Holding a wide and diverse range of programmes to promote mental stimulation, physical activity,
  • Background


    The project takes place at JW3's bespoke building at 341-351 Finchley Road, London, NW3 6ET. The building is fully accessible, with disabled parking, available to those who book this in advance. It is well served by public transport. It is designed to accomodate a wide range of art and cultural classes, courses, exhibitions, and inhouse acclaimed restaurant and cafe, is warm, welcoming and accessible to all.


    The benefiaries of the project will be older Londoners who come to JW3, or encouraged to come to JW3 to experience the wide range of art and cultural activities available. The number of visitors attending JW3 across all ages and cultures are approximately 4000-5000 people per week, a signficant proportion of whom are older visitors. The aim of the project is to attract more visitors who can benefit from the range of activities available, promoting greater mental and physical activity.

  • Why Us?

    Why Us?

    JW3 has since its opening in October 2013 maintained impressive high quality programming, much of it groundbreaking in its breadth and achievement. It attracts world-class speakers, and taps into the enormously diverse and rich cultural heritage of Jewish history. This shared experience and background promotes engagement. There are a variety of mediums to engage our visitors, regardless of background or previous engagement, attractive to those seeking the popular or esoteric.

    Read more about the Charity running this project.


    Raymond Simonson

    Raymond is the CEO of JW3.

    Rachel Grunwald (On Maternity Leave)

    Head of Programming

    Judy Trotter

    Head of Adult Learning

    Mekella Broomberg

    Head of Arts and Culture Programming

You never have to be alone at JW3

One of our older visitors: