Participating Project

Project information

Monitoring for Mums

To provide monitors to maternity units across the UK ensuring that our mothers and their unborn and new born babies are supported in their care. We have now received requests for equipment totalling £5million so far, with more requests arriving every day!

When we reach the target!

Charity information: Baby Lifeline Limited

Baby Lifeline Limited logo
  • Need

    Need

    NHS England recommends effecive fetal monitoring in labour as one of the key elements of care designed to tackle stillbirth and neonatal death. Each year 1 in 233 babies are stillborn and 1 in 380 babies die within the first four weeks of birth (ONS 2016). Scanning and neonatal equipment can help to prevent this. Together with the delivery of our specialist training; we are recognised and preferred NHS providers.

    Solution

    The scanning and neonatal equipment we provide can help to prevent stillbirth and neonatal death. We are also a preferred NHS provider of specialist training for maternity health professionals.

  • Aims

    Aim 1

    Help reduce risk related to stillbirth and neonatal deaths.

    Activities

    » We have determined the need for this and the type of equipment needed to achieve results as well as the demographics with regard to benefit.

    Demographics will be demonstrated with regard to no. of births in the UK each year, the no. of neonatal & maternal incidences, the population our training & equipment will reach.


    Aim 2

    Provide more efficient and safer care for pregnant women and their newborn and unborn babies.

    Activities

    » Through specialist training with maternity health professionals regarding monitoring equipment. Eg. CTG.

    All training is evaluated to check effectiveness of practice to ensure safer care. The equipment is part of that care & evidence shows that this is needed & will make a difference.


    Aim 3

    Raise awareness of the need for vital monitoring equipment for pregnant women and their babies.

    Activities

    » Through marketing activity, events, via our corporate partners, our specialist website, email campaigns and social media.

    Increase the following areas: enquiries, number of fundraisers, number of donations, attendees at events and email/newsletter sign-ups.


  • Impact

    Impact

    It will help to improve the care of pregnant women and their babies with up-to-date technology that otherwise would not be provided.
    By placing the technology required accross a wide area in the UK.

    Risk

    There are no risks to this project as funds raised are ring-fenced accordingly, and equipment purchased when available.

    Reporting

    Donors are personally thanked, presentations of equipment are made with PR coverage, and recognition of donor labelled on all equipment.

  • Budget

    Budget - Project Cost: £5,000,000

    Loading graph....
      Amount Heading Description
      £5,000,000 Equipment fundraising All money goes in to equipment. A breakdown of where it will go can be found here: http://bit.ly/2uh

    Current Funding / Pledges

    Source Amount
    Gateley Plc (already raised - further fundraising ongoing) £50,000 Guaranteed
    The Entertainer (further fundraising ongoing) £5,000 Guaranteed
    Cosatto (fundraising ongoing) £5,000 Conditional
    Halfords (fundraising yet to start) £1,000 Conditional
  • Background

    Location

    Baby Lifeline is a unique is a national charity dedicated to supporting the care of pregnant women and their unborn and new born babies to ensure the best outcome from pregnancy and birth. It has a 35 year proven track record of supporting the maternity sector right across England and further. The location for Monitoring for Mums is across the UK.

    Beneficiaries

    This project will support the care of all UK pregnant women and their babies from all cultural, economic and medical backgrounds. It will also support the thousands of NHS maternity health professionals in their care for them around childbirth – ensuring the best possible from pregnancy and birth.

  • Why Us?

    Why Us?

    Baby Lifeline is one of the most recognised maternity charities in the UK, and works collaboratively with leading experts in the sector, as well as their associated professional bodies and pertinent Government departments. It enjoys a 35 year proven track record of its support and the impact it has.

    Read more about the Charity running this project.

    People

    Judy Ledger

    Project lead for 35 years. Her passion, understanding and major contribution over the years to the Maternity sector, has been enormous.

    Dame Judi Dench

    Longstanding leading patron recruiting others to support the campaign.

    Professor James Drife

    The charity's president and eminent obstritician.

    Clinical Advisors

    Understand the need, priority and value of the equipment.