Project information

London Active Kids

To support young people aged 11-16 to develop key life skills and improve educational attainment through extra-curricular sports provision across London secondary schools. We'll identify and subsidize the costs to several schools so that more disadvantaged pupils can access our intensive coaching.

January 2018 - December 2018

Charity information: Greenhouse Sports Limited

Greenhouse Sports Limited logo
  • Need


    Research from Public Health England demonstrates a strong link between deprivation, childhood obesity and sedentary behaviours, and indicates that living with disadvantage can hinder young people’s social, emotional and cognitive skills - having limiting effects on their opportunities and future life chances.
    94% of our participants live in above average deprivation and 74% are from black and ethnic minority backgrounds.


    High quality sports coaching addresses these disadvantages by providing role-models, and safe, structured activities that can be difficult to find in areas of deprivation. Our coaches mentor participants throughout the school term and in the holidays to develop confidence, determination, resilience and self-discipline. Also, through encouraging young people to become more physically active, our coaches can help to reduce the risk of young people experiencing physical and mental health problems.

  • Aims

    Aim 1

    Coach and mentor 500 young people through extra-curricular basketball and table tennis coaching


    » Coaches will deliver breakfast, lunch and after-school sports clubs every week.

    Our coaches collect data from their sessions and input it onto our participant database. Data includes who is participating, how frequently, and for how many hours.

    Aim 2

    Support 500 young people to improve their mental well-being


    » Coaches will use sport as a tool to develop the confidence, leadership skills, determination and self-discipline of our participants

    Our participants complete bespoke questionnaires at the start and end of the school year, alongside coach assessments and objectives focused on our young people.

    Aim 3

    Support 500 young people to improve their physical well-being


    » Coaches will train young people in agility, balance and co-ordination, as well as testing them on their fitness and sporting skills

    We will demonstrate improved physical well-being through fitness tests such as the Yo-Yo intermittent recovery test, as well as participation in competitions and tournaments.

    Aim 4

    Support 500 young people to improve their attitude towards learning and engagement at school


    » Coaching and mentoring enhances behaviour and motivation, and our coaches close collaboration with the school help uphold an ethos of self-discipline

    We measure attendance of Greenhouse Sports participants compared to non-Greenhouse Sports peers, and collate structured feedback from school staff.

  • Impact


    Long-term changes include the achievements and positive behaviour change of young people because of sustained participation in our programmes. We demonstrate this success through the measurement and tracking of participant life skills, as well as through case studies. By developing their capabilities and providing opportunities for participants to transfer and apply these skills, our coaches support young people to make positives changes in their lives and help them reach their full potential.


    Risks may arise from factors ‘outside’ of our direct sphere of control. Such risks may be anything from changes in our participants’ life situations, to managing the requirements of the schools themselves. We manage these risks by promoting productive dialogue between our participants, coaches, programme managers, schools and our own office staff. With clear lines of communication and accountability, and a proactive approach to sharing information, such potential risks are minimised.


    We will tailor our reporting to suit donors, but they will receive regular updates throughout the year, including quarterly newsletters, as well as a final report. Major donors will be thanked personally through a phone call and an exclusive invitation to the launch of our new Centre in Westminster

  • Budget

    Budget - Project Cost: £80,000

    Loading graph....
      Amount Heading Description
      £40,000 Head Coach Salaries Part Funding four full-time coaches to support and mentor pupils at 4-8 schools
      £20,000 Assistant Coach Salary Part Funding four part-time coach to assist with our programmes
      £5,000 Kit Providing kit for all our young people on the programmes, including kit for competitions
      £3,000 Tournament Fees Tournament fees for our young people's participation
      £12,000 Equipment Covering the equipment across the programmes, including table tennis tables, bats and balls
  • Background


    An example of one location is Crest Academy, which serves 1200 pupils from the local communities of Neasden, Dollis Hill and Cricklewood in the London borough of Brent. It is a culturally diverse borough, with 64% being from Black, Asian and Minority Ethnic backgrounds.

    The school is in an area where over one third of children are living in poverty, and where a quarter of children are obese. Physical inactivity in the borough is also high with 50% of the population reported to be inactive.


    Young people aged 11-16 will directly benefit from our sports programmes. Our beneficiaries include those that struggle in school, have issues with mental health, and/or are at risk of ‘falling through the cracks’. School staff help our programmes reach those most vulnerable by referring students who they deem most at need of our support.
    In addition, our programmes have a whole school impact as the improvement seen in young people's behaviour in and out of class positively impacts their peers.

  • Why Us?

    Why Us?

    We have 15 years experience in delivering sport for development programmes and supported over 40,000 young people across London.
    In 2015 our thought-leadership in the sector and our ability to effectively demonstrate the positive social impact of our programmes led to our inclusion in the consultation process for the Department for Culture Media and Sport’s new sport strategy, and we also appeared as a case study in their ‘Sporting Future: A New Strategy for an Active Nation.

    Read more about the Charity running this project.


    John Herriman, CEO

    John is key to building successful relationships with school Head Teachers to ensure programme sustainability and whole school support.

    Katie Couchman, Head Of Impact

    Katie is responsible for measuring the impact our programmes have on our beneficiaries and for demonstrating the success of our STEP framework.

    Andy Sheen, Programme Manager

    Andy oversees Greenhouse school programmes. He is vital to their successful delivery, holding strong relationships with both coaches and school staff

    Mike De Giorgio OBE, Founder And Trustee

    Mike is a very influential figure with all our school partners and also supports with fundraising for our programmes. He was awarded an OBE in 2017.


would allow a coach to deliver a week long intensive holiday camp for our young people.

Participating in the basketball programme impacted my life because it gave me something to behave for. If you didn't behave you couldn't go to training or play in games and I enjoyed basketball so much that I didn't want to stop. If Coach hadn’t been at school I probably would have been kicked out

Fatima, 17 year old basketball participant