Project information

Our Day Out

Our Day Out, Music & Movement is a unique programme for rurally isolated elders, with particular focus on those living with dementia. It aims to improve wellbeing by reinvigorating elder engagement with high quality arts by professional artists & evaluating the impact of regular creative engagement

May 2015 - August 2019

Charity information: Creative Arts East

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  • Need


    Tackling Feelings of isolation in elders in rural areas especially those living with dementia or long-term health issues, and their carers for whom regular cultural engagement, and indeed a sense of community connection, confidence and wellbeing has diminished due to decreased access and vulnerability.
    Enabling referral routes to those who are not presently accessing any external, social experiences.
    Evaluating the project to help inform the strategic direction of arts for dementia services


    Through professional artist led music and dance activities participants benefit from a maintained or increased sense of wellbeing, enhanced self and creative confidence. Their direct participation enables them to explore new or previous cultural interests and develop their skills as a result. The programme supports greater connection between neighbours and strangers, raises awareness and perception of disability within older age, and enhances their social wellbeing.

  • Aims

    Aim 1

    To enhance wellbeing of isolated or vulnerable elders & carers through regular creative engagement


    » Fortnightly music dance and cultural activities at 6 rural locations in Norfolk, led by professional artists experienced in the field

    What success will look like

    Evidence from participants through interview and evaluation, regular attendance of participants staff observation & the calibre of artists engaging, e.g. Rambert & Aldeburgh Music

    Aim 2

    To evidence the impact of this work on participants wellbeing and share that learning


    » Work with an academic research partner to assess the impact of the work & share the learning nationally to help inform Arts & Dementia provision

    What success will look like

    Through a robust monitoring & evaluation framework by academic research partner assessing impact of the work to help inform the strategic direction of Arts for Dementia services

  • Impact


    Increased and enhanced wellbeing, social connectedness, confidence and reduced feelings of isolation in elders living with dementia or other health conditions, and their carers. Stronger working relationships with the social and health sector in the county, e.g. CCG's and AgeUK, resulting in clearer referral paths and better joined-up working by providing access to cultural opportunities in community settings other than hospitals or care homes reaching more isolated elders


    Insufficent engagement by older people in the community, inability to make the correct strategic connections with the relevant practitioners and providers in the health and social sector. We have established strong local links with places e.g. dementia cafe's where older people meet, as well as direct visits to e.g. health partnerships, Admiral Nurses. We have strong working relationships with local authorities and agencies supporting older people such as Age UK. Press releases also sent out


    We will maintain a database of all donors and have a quarterly established reporting mechanism in place to existing supporters. We circulate regular press releases about forthcoming activities and news about the project, and can circulate all of this information to donors in an appropriate manner

  • Budget

    Budget - Project Cost: £68,847

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      Amount Heading Description
      £18,666 Staffing Project Manager, Project Assistant, Communications, Travel costs & Management time
      £200 Volunteer costs Volunteer expenses & training
      £37,480 Operational Costs Artists cost, venue hire, refreshments and documentation
      £6,800 Office Overheads, Premises utilities or a contribution to administration / management support (in-kind)
      £1,033 Publicity Printing, design, materials, postage
      £4,668 Other Project evaluation, steering committee venue and expenses

    Current Funding / Pledges

    Source Amount
    Spirit of 2012 £39,574 Conditional
    Norfolk County Council £5,000 Guaranteed
    Breckland Council £20,000 Guaranteed
    Creative Arts East £6,800 Guaranteed
  • Background


    Across 6 rural locations in Norfolk in community venues accessible to older people, and where there is a lack of provision of appropriate inclusive cultural or creative opportunities for older people


    Older people and their carers living in Norfolk who are rurally isolated, or living with early to mid-stage dementia or other long term health conditions, or who feel isolated from their community

  • Why Us?

    Why Us?

    Creative Arts East is an arts and community development charity, based in Norfolk, which focuses on engaging those communities, or their members, who face geographical, physical or other barriers to participating in the cultural life of their area. We do this by facilitating and leading high quality, stimulating arts and cultural activities. We have a proven track record in delivering a wide portfolio of projects supporting cultural education, health and wellbeing and volunteer development.

    Read more about the Charity running this project.


    Elly Wilson

    Elly is Deputy Director and Project Portfolio Manager at CAE and the lead on our Health and Wellbeing work, planning, managing and attending sessions

    Lea Schiller

    Lea is Project Support Worker at CAE and works directly on Our Day Out, recruiting, and administrating the project, marketing and attending sessions