Project information

Young Artists' Scheme 17/18

Play a crucial role in supporting the Young Artists' Scheme, and give the most promising young musicians the best start to their music careers and involve 1,000 children and young people in music-making.

September 2017 - July 2018

Charity information: St. John's, Smith Square

St. John's, Smith Square logo
  • Need


    Feedback from higher education institutions and conservatoires highlight the lack of supportive and long-term progression pathways open for young musicians looking to succeed in a career in the music industry after they complete their studies.

    Young musicians at the start of their careers have very few networks and industry connections, which are important to get concerts and build their audience base and profile.


    The Young Artists’ Scheme gives crucial experience and support to those seeking a career in the music industry.

    Young Artists undertake a residency in partnership with St John's Smith Square and programme three public concerts, commission new work and develop outreach projects. Young Artists can access the skills and experience of the professional team at St John's Smith Square to design marketing, PR and funding strategies and deliver successful music projects

  • Aims

    Aim 1

    To improve artists' skills, knowledge and confidence in key areas of working in the music industry


    » A series of workshops, training sessions and mentoring opportunities available to all Young Artists throughout their residency.
    » Each Young Artist curates and performs in three concerts at St John's Smith Square

    What success will look like

    Feedback from Young Artists and partner observations will track improved outcomes in these areas

    Aim 2

    To develop artists' audiences and increase their public profile


    » Young Artists' are supported to deliver marketing projects eg, website development, digital marketing resources, and audience development campaigns.
    » Young Artists' are offered support to profile their residency through publicity given in partnership with media partners eg, Classic FM and BBC.

    What success will look like

    Throughout the residency, audiences at concerts will increase, as well engagement across artists' digital platforms.

    Aim 3

    To profile new work for performance as part of the concert series


    » Young Artists' commission established or emerging composers to write a new piece of music to performed as part of the programme

    What success will look like

    Established and emerging composers will have their work performed and profiled by St John's Smith Square, which will encourage future performances elsewhere.

    Aim 4

    To inspire children and young people to take up music or progress their existing skills


    » Deliver a programme of music projects such as schools' concerts, workshops and masterclasses that engage 1,000 children and young people

    What success will look like

    Feedback from teachers and participants show a difference in skills and a positive experience of music-making

  • Impact


    The project aims to improve the chances of a successful career in music for the most excellent and outstanding musical talent emerging in the field of classical music.

    Young Artists who graduate from the scheme are able to secure long term contracts with agents, music publishers and other artist promoters as a result of their experience.


    Young Artists are recruited and inducted onto the scheme six months before concerts and projects commence to help their annual planning.

    St John's Smith Square is only able to support a small group of Young Artists to give them the best access to the professional team and experience available. Young Artists are selected following a competitive application and auditioning process. This also helps to ensure quality.


    All donors will receive regular communications from St John's Smith Square detailing personal communication from the Young Artists, invitations to Young Artists' showcases and a summary of the outcomes achieved as a result of the programme.

  • Budget

    Budget - Project Cost: £23,030

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      Amount Heading Description
      £7,990 Artist fees Supporting 6 individual musicians and through the scheme
      £2,250 Marketing Promoting 9 public concerts and 3 outreach projects
      £5,200 Event staffing Payment to staff supporting public concerts and education events
      £3,600 Mentoring/Professional support Fees to pay for Young Artists' PR support, programme mentor, marketing and fundraising support
      £3,500 Technical costs Piano tuning, instrument hire, lighting and sound for public concerts
      £490 Administration DBS checks (if required) travel

    Current Funding / Pledges

    Source Amount
    The D'Oyly Carte Charitable Trust £3,000 Guaranteed
    St John's Smith Square (own resources eg, event staffing) £8,700 Guaranteed
    Box Office income £4,050 Conditional
    Fidelio Charitable Trust £1,000 Guaranteed
  • Background


    Public concerts will take place at St John's Smith Square in Westminster with outreach projects and workshops taking place in schools in inner London neighbouring boroughs eg, Lambeth, Southwark, Kensington and Chelsea.


    The immediate beneficiaries are the young musicians who are selected to take part in the programme. In 17/18, we will support 3 Young Artists' (comprising 6 young musicians).

    Young Artists are each supported to deliver outreach projects and concerts to children and young people, young musicians and members of the audience. In 17/18, we plan to fund activities that involve 1000 children and young people and young musicians up to the age of 18.

  • Why Us?

    Why Us?

    Ever since its reinvention as a concert hall, St John's Smith Square has played a pivotal role in supporting the exceptional young musicians. The Young Artists' Scheme, now in its fourth year, has helped to launch the career of young musicians such as Owain Park, Laura Snowden, Tabea Debus and Joo Yeon Sir.

    Read more about the Charity running this project.


    Richard Heason

    Richard is Artistic Director at St John's Smith Square offering mentoring and coaching support to all participating Young artists.

    Jo Carpenter

    Jo is PR Consultant to St John's Smith Square who works to secure profiling opportunities for all Young Artists working with our media partners

    Joanna Innes-Hopkins

    Joanna oversees all the public concerts programmed as part of the Young Artists' scheme, arranging for all technical hire and staffing.

    Beverley Vong

    Offering support, alongside other members of the marketing and development team, on strategies to build audiences and attract funding.


will pay for a Young Artist-led workshop for a classroom of up to 60 children.

"St John’s Smith Square gave us lots of help and advice in the 'business' side of being a musician, something we don't seem to be taught while studying our instruments at third level”

Young Artist 16/17