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Project information

Cheltenham Music Festival & Education Project 2018

Cheltenham Music Festival will continue its long term vision to engage new audiences through outstanding performances; inspire young people in a dynamic education programme; and develop the talents of promising young musicians through high quality workshops and masterclasses.

February 2018 - July 2018

Charity information: Cheltenham Festivals

Cheltenham Festivals logo
  • Need


    Many people have little exposure to live classical music and feel “it is not for them”. Schools struggle to provide opportunities to engage pupils in music, and to develop students that show musical talent. Given the many benefits associated with music, eg development of children’s creativity, confidence and collaborative skills, there is a clear need to create musical experiences that engage diverse audiences, and which will inspire and support future generations of musicians and concert-goers.


    Involving well known, emerging and talented musicians will change perceptions of classical music & provide opportunities for all ages to participate. We will also take children on a pathway of Music workshops; Festival performances; Masterclasses and development workshops. A legacy for this project will be via a year long programme with Gamelan (Javanese percussion). As well as introducing it to hundreds of children we will sustain its value by training teachers and producing a resource pack.

  • Aims

    Aim 1

    To engage new audiences in classical music


    » Concerts that appeal to a wide audience, building on the success of the Music Festival's Proms series in 2014 to 2017.
    » An audience development plan building awareness & interest, focussing on reaching new audiences, eg younger age groups, in different geographic areas.
    » Ticket offers, fringe activities and local community engagement to encourage new audiences to attend the Festival.

    What success will look like

    Success will be audiences who have never been to the Cheltenham Music Festival attending concerts, as well as other events at the Festival through our free, fringe 'Around Town'.

    Aim 2

    To inspire a love of music in young people.


    » A dynamic Education Programme with inspiring opportunities to engage with classical music, including the accessible Javanese percussion, Gamelan.
    » Involving inspirational musicians, such as the iconic violinist Nicola Benedetti, pianist Anne Lovett and renowned percussionist, Evelyn Glennie.
    » Work with our local Music Hub to promote opportunities for young people to make music after the Festival, particularly through our schools projects.

    What success will look like

    Over 1000 young people taking part, and a significant proportion continuing to participate in classical music after the Festival through our local Music Hub and other providers.

    Aim 3

    To develop the talents and ambitions of promising and emerging young musicians.


    » Workshops and rehearsals, culminating in performances, as part of our Composer Academy & other elements of our innovative ‘Talent Development Ladder’.
    » Commissioning opportunities at both subsequent Cheltenham Music Festivals and also performance opportunities in London and other areas of the UK.
    » Participation in our Musicate project where conservatoire students will partner schools to inspire a love of music and their own communication skills.

    What success will look like

    Dedicated workshop engagement and high quality performances at the Cheltenham Music Festival & Musicate, increasing confidence, stretching abilities and enhancing careers.

  • Impact


    New audiences for classical music: demonstrated by the proportion of new audience members for 2018 events.

    Increased engagement of young people in classical music: demonstrated by an increased take up of other musical activities run by the Festivals, eg Musicate, Gamelan and our local Music Hub.

    Raised musical aspirations and confidence in local young people: informal and formal feedback from children, young people, teachers and music practitioners, as well as external evaluation.


    Fundraising income could fall below target, eg we don’t secure the level of Champion Funds to match or increase the level of online donors. We don’t attract young musicians to take part in workshops and performances. This is mitigated by our strong relationships with our Music Hub and schools, interest in our Musicate project, the success of our previous weekend for young musicians led by Nicola Benedetti in 2014 and that our Composer Academy attracts applications from around the UK and abroad.


    Donors will be kept up to date on the progress of the project through e-news/letters and invitations to events at the Festival and Education projects. They will also receive a report after all the project and festival activities, including feedback from participants.

  • Budget

    Budget - Project Cost: £77,500

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      Amount Heading Description
      £25,000 Musicians fees Engaging a top British orchestra for a Proms concert
      £7,500 Soloist's fees A soloist for a festival residency that will include workshops, masterclasses and performances
      £7,000 Venue hire and production Venue, staging, lighting etc for a major concert and weekend of workshops and performances
      £25,000 Education programme Including Gamelan project, workshops, rehearsals and concerts
      £5,000 Marketing Costs of producing online content and print
      £8,000 Staff costs Staff time for running project, education workshops and marketing

    Current Funding / Pledges

    Source Amount
    Trust funds £7,000 Guaranteed
    Ticket sales £15,000 Conditional
  • Background


    Cheltenham Festivals attracts audiences from across the world to four annual Festivals of Jazz, Science, classical Music and Literature, which have been an important part of the region's heritage since the first Music Festival in 1945. Events will take place in and around Cheltenham, with the education programme running in schools across Gloucestershire. In 2016 over 25,000 people took part in our Education Programme, which continues to grow.


    This project will benefit over 1000 young people, many who do not normally engage in music and thousands of people attending a diverse range of concerts (in 2016 more than 12,000 tickets were issued). Gloucestershire is a county of extreme dichotomies, with some of the country’s most wealthy people, living alongside some of the poorest. We want our project to help reach a wider cross section of our local population. To do this we shape, programme & deliver targeted projects and performances.

  • Why Us?

    Why Us?

    Cheltenham Festivals creates world-class cultural festivals and year-round education programmes. Our Education team has a track record of delivering outstanding projects that unlock the talent, enrich the lives and career opportunities for young people. In 2015/16 we had more than 3,000 pupils and their teachers from 30 schools participate in music projects. All our creative music-making projects stem from a belief in the power of music to transform young lives; this project will build upon this

    Read more about the Charity running this project.


    Meurig Bowen

    Cheltenham Music Festival Director: overseeing the project, with a particular focus on engaging new audiences and media coverage.

    Philippa Claridge

    Cheltenham Festivals' Education Manager: project delivery and managing relationships with schools, parents and partners including local Music Hub.