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Project information

Kick-start Coaching Careers

We will help young disadvantaged Londoners improve their lives by gaining sport coaching qualifications. By providing free places on FA courses to our London Communities Football League, we will help participants build their skills, confidence & make a positive contribution in their local community

January 2018 - December 2018

Charity information: The London Playing Fields Foundation (LPFF)

The London Playing Fields Foundation (LPFF) logo
  • Need


    LPFF set up London Communities Leagues to provide free access to football for disadvantaged and BAME young men in NE London, many of whom are not in education, employment or training (NEET). Spending time NEET has been shown to have a detrimental effect on physical and mental health, and increase involvement in crime. These young people face financial and social barriers towards getting a head start in their careers and lives. This project will also address the lack of qualified BAME coaches.


    By providing free access to FA coaching courses and mentoring, we will be offering young people the training, skills and personal development to take control of their futures. We will be harnessing their passion for football as a force for good, using sport as an alternative to crime which is on the rise in the local area. Gaining qualifications will build participants' self-esteem and will enable them to act as positive role models for young members of their communities.

  • Aims

    Aim 1

    Empower young disadvantaged individuals to have the skills & confidence to kick-start their careers


    » Identify young Londoners, particularly those not in education, employment or training who need help starting their careers
    » Provide mentoring support for participants for the duration of their course

    What success will look like

    Success will be participants reporting increased levels of knowledge and self-esteem, and improved employment aspirations

    Aim 2

    Increase the number of qualified FA coaches from BAME and disadvantaged communities


    » Recruiting suitable candidates, looking particularly at teams competing in the London Communities Football League
    » Work with the London Football Association to allocate places on the Level 1 and Level 2 Coaching Courses and Referee Course for suitable candidates

    What success will look like

    Success will be 80% of participants from the target group achieving an FA qualification

    Aim 3

    Sustain the future of the London Communities Football League


    » Work with London Communities Football League to ensure each team is led by a newly qualified coach
    » To ensure that newly qualified referees gain match experience through the London Communities Football League

    What success will look like

    Success will be each London Communities Football League team managed by an FA qualified coach and assigning the newly qualified referees to the pool of league officials.

  • Impact


    The project will raise the aspirations for young Londoners, helping them overcome the limitations imposed by social and financial issues. By subsidising course fees, we will give them the opportunity to gain qualifications to kick-start their careers. The recruitment of new coaches/referees will also safeguard the future of the League, increase and sustain football within local communities and inspire the next generation to make positive life decisions and join teams not gangs.


    There is a risk that some of the participants do not complete their coaching course. We will ensure participants are aware of the commitment required before enrolling on the course. The league’s Matchday Supervisor will offer mentoring support during the course to enable participants to complete the practical and theory elements.


    Donors will receive a summary at the end of the project, updating them with personal stories from the participants on how the courses have helped their personal development and positively impacted their local communities.

  • Budget

    Budget - Project Cost: £7,000

    Loading graph....
      Amount Heading Description
      £3,600 Coaching course Level 1 20 course places on the FA Level 1 Award in Coaching Football (£180 pp)
      £2,250 Coaching course level 2 5 course places on the FA Level 2 Award in Coaching Football (£450 pp)
      £825 Referee course 5 places on the FA Referee Course (£165 pp)
      £325 Marketing and admin Marketing the courses and paying the project manager to mentor the participants
  • Background


    The coaching courses will be taking place at one of LPFF's grounds Douglas Eyre Sports Centre in Waltham Forest. Waltham Forest is the 7th most deprived borough in London and 20% of residents have no formal qualifications. Youth-led gang activity and knife crime has increased significantly in the past few years. Inactivity is also a problem, 28% of the population are physically inactive and associated health costs in the borough are £18.5million.


    We will be engaging young Londoners from low income backgrounds (primarily aged 16-25) who are not in education, employment or training. By qualifying 25 new football coaches and 5 new referees, we will also be benefiting over 500 young people who will be participating in football coaching sessions and getting active.

  • Why Us?

    Why Us?

    LPFF have been improving the lives of disadvantaged and inactive groups by providing access to playing fields for 127 years. We understand the limitations and insecurities associated with deprivation and we know that sport can be used to inspire people and improve their lives. Since 2000 we have worked closely with the London Football Association, the NHS, Refugee Council and other partners to deliver successful projects addressing mental health, inactivity, exclusion and employment.

    Read more about the Charity running this project.


    Jo McKenzie

    Jo has been managing projects at the LPFF for 17 years and has vast experience delivering sports-based training opportunities for young people.

    Chris Hodge

    Chris, the Matchday Supervisor, has over 15 years experience of leading sports projects for disadvantaged young people in North East London.


will pay for one place on the FA's Level 1 Coaching course