You're viewing an archived version of this project. Please visit the new Big Give site to find current fundraising campaigns.

Project information

Mind Your Money

A unique programme to be delivered at Ealing’s Food Banks that will connect 30 debt and older persons Advice Quality Standard trained and accredited volunteers with 300 individuals over the age of 55 suffering multiple debt and deprivation.

January 2018 - December 2018

Charity information: Ealing Equality Council

Ealing Equality Council logo
  • Need


    Our target participants are over 55’s struggling to keep their heads above water. According to the joint strategic needs assessment 11,955 (10.1%) older persons living in poverty which is significantly higher than the London (8.9%) and England (10.4%) averages, further 3,386 older people are suffering from depression. Across Ealing there are families cannot afford to feed themselves, evidenced by ever increasing take up of older persons at food banks; Ealing food bank - 3,952 visits per year.


    Our project will target poor and disadvantaged, and the newly arrived. With one on one coaching client will be taught the skills to manage their finances, empowering them to successfully apply these skills every day as a means towards improving their life chances for the better. The project will improve beneficiary’s financial inclusion by increasing access to debt and money management advice in priority estates and to the priority group of over 55’s across Ealing.

  • Aims

    Aim 1

    People have better chances in life – with better access to training and development.


    » Providing 1-2-1 support in beneficiaries’ homes, local community and food banks.
    » Coach clients towards securing work, augmenting their income and managing family life.

    What success will look like

    300 participates will successfully undertake 4 hours of one on one coaching and support towards better financial management.

    Aim 2

    Stronger communities - active citizens working together to tackle their problems.


    » Utilising local volunteers, with similar backgrounds and experiences to themselves, to provide support and motivation.
    » Learning hard skills such as form-filling, digital skills and money management

    What success will look like

    30 volunteers will be recruited and trained from the local communities that that they will be coaching and supporting clients from.

  • Impact


    The project is primarily about supporting over 50's to achieve longer term behaviour change which will allow them to remain independentand avoid crisis in the future. This will be achieved through provision of mentoring and coaching of clients by volunteer debt navigators who will use The Five Ways to Wellbeing Framework (Connect, Be Active, Take Notice, Keep Learning and Give) to direct client motivation and activity to track client success.


    1) Key risk are the service users failing to complete the four hour course of one on one coaching. We will mitigate this by ensuing each service user has to option to have the session delivered at home, around their existing commitments.
    2) Cost of travel to coaching venues. We will mitigate this by ensuring session are delivered in the community from where the service users are from. This means using local libraries and community/ children centers and food banks.


    We will setup a private group that can be joined via social media platforms. On this platform we will highlight the key milestones through posts and bulletins and bring to life the work being done through short video logs and case studies from clients and volunteers.

  • Budget

    Budget - Project Cost: £9,900

    Loading graph....
      Amount Heading Description
      £2,000 Volunteers Travel expenses
      £1,500 Administration Postage, copying and printing, social media management
      £400 Promotion Printed materials & posters
      £2,000 Advisers Specialist AQA training
      £4,000 Reporting & Monitoring Project management and staff time to collate and report @£16.66 x 20 hrs per month
  • Background


    Ealing - To meet the challenges of a growing and diverse borough our staff have consulted with over 70 local people on our proposal for the Mind Your Money Project. 80% of those came from BME groups, 60% with English as a second language. Migrants from more than 102 nationalities have arrived in the borough: 6,789 Afghan residents, 2,835 Somalis, 9,804 Arabs and 2,981 Iranians. More than 70% of births in Ealing in 2010 were to mothers born outside the UK.


    We asked 70 families about the barriers that they faced managing their finances, over 60% cited challenges communicating with housing officers and benefits officers, where they felt powerless and lacked the confidence to present their financial situation coherently. Families with of 55's affected by the benefits cap, suffering the high cost of living will be the core clientele to be serviced. The families should be lifted from poverty or the brink of it.

  • Why Us?

    Why Us?

    EECl has been serving the communities of Ealing for over 20 years and has built an extensive network of local partners and over 100 local volunteers which it would use to engage the widest range of people possible. As part of the project we will carry out regular door knocking exercises on priority estates as well as outreach work with mosques, temples, job centres to promote Mind Your Money to staff and potential participants. We are an AQS accredited advice and casework agency for debt.

    Read more about the Charity running this project.


    Mr R Singh

    Project manager, Barrister with specialist knowledge of financial services and consumer rights, ECVET qualified project manager.

    Mr I Arif

    Qualified Solicitor and project lead, ECVET qualified project manager.