Project information

Microchipping Matters

Our charity rescues dogs from the horrific meat trade and we have a wonderful partner shelter in China near Beijing.Our plan is to microchip not us all our dogs and cats but offer this service at a low cost to rescues and dog owners. We also offer free microchipping in London for those in need.

November 2016 - November 2017

Charity information: World Protection For Dogs And Cats In The Meat Trade

World Protection For Dogs And Cats In The Meat Trade logo
  • Need


    When a truck full of dogs bound for slaughter is stopped on the highway,activists need to prove at least some our stolen pets. Large shelters also need a way to identify the different animals and their needs.


    Our rescuers can be equipped with readers and also work to train local shelters to microchip their dogs.We have built a cost effective database for pet owners as well.

  • Aims

    Aim 1

    Microchip all the dogs and cats in our rescue shelter


    » train our team to microchip
    » purchase readers and chips
    » chip all the dogs and cats in the shelter and enter onto our database

    photographic evidence.being able to re home them more easily, matching chip registration with vaccination registration.

    Aim 2

    facilitate chipping of dogs in neighbouring shelters


    » Train our shelter manager
    » offer outreach programmes

    social media evidence - other rescuers carrying readers on rescues

    Aim 3

    run low cost/free microchipping events


    » organise events where dog owners can come to chip and register their pets

    public events both at home and overseas

  • Impact


    We will have helped save the lives of up to 1000 dogs by the end of the year.


    Language issues
    We have Chinese volunteers and a team of devoted activists wanting to learn knew skills and change
    Funding our project
    We have found a supplier who can offer us low cost quality equipment


    By newsletter-social media-open day at our london office-

  • Budget

    Budget - Project Cost: £6,500

    Loading graph....
      Amount Heading Description
      £3,000 equipment purchase of 1000 microchips and 5 readers
      £2,000 training travel to shelters to train them and holding public event open days
      £500 publicity publicising the event/ project
      £1,000 database web experts to build and run database

    Current Funding / Pledges

    Source Amount
    equipment supplier £2,100 Guaranteed
  • Background


    and we will offer some local assistance in London


    our shelter-neighbouring shelters
    dog owners in China
    dog owners in London

  • Why Us?

    Why Us?

    Read more about the Charity running this project.