Project information

DDS Community Dance Hub

To provide open access for all Newham's children to our bespoke dance, drama, singing and personal health and social education programmes, enabling each child to realise their personal skills and talent and reach their full potential personally, socially and educationally.

March 2017 - March 2018

Charity information: The Deborah Day Theatre School Trust

The Deborah Day Theatre School Trust
  • Need


    The lack of dedicated premises which currently limits both, the numbers of children that can be involved and the breadth and quality of the opportunities that we can offer. This is also the least cost effective way of providing the opportunities, our own centre would enable a greater proportion of the funds raised to go directly in to providing services for the children. There is no other similar facility within Newham.


    Through acquiring on a long lease, an identified redundant building and converting into a specialist hub facility that can accommodate an additional 200 children each year, enable the feasibility of a wider range of disciplines at all levels of accreditation and enable increased numbers of children to follow successful careers in the arts.

  • Aims

    Aim 1

    To convert a redundant building in to a permanent, purpose built, specialist dance hub.


    » To engage via competitive tender suitably qualified, experienced professional teams to design, build and oversee the conversion.
    » Involve school staff and students in design of the facility.
    » Establish parents fundraising support group.
    » Effectively project manage conversion to ensure desired outcome and outputs.

    What success will look like

    A completed converted building by March 31st 2017.

    Aim 2

    To increase the numbers of young people actively involved and achieving by 200 per annum.


    » Rolling outreach promotional programme to schools.
    » Targeted rolling outreach programme to children with disabilities and/or additional needs
    » Regularly highlighting schools achievements and success on social media, local press, radio etc.
    » Establishing peer recruiters to reach out to their peers and encourage and enable involvement in the school.

    What success will look like

    200 new members regularly involved in at east one session per week by March 31st 2017.

    Aim 3

    To develop a robust and sustainable business plan to underpin project delivery in to the future.


    » To work with project financial adviser to develop business plan.
    » To monitor and evaluate income and expenditure to ensure financial targets are achieved.

    What success will look like

    Project breaks even and maintains a 10% contingency fund each financial year.

    Aim 4

    To increase by 100% the performance of courses, activities and opportunities offered.


    » To increase by 100% the classes and workshops offered weekly
    » Building new sustained partnerships with a view to extending opportunities provided.
    » Ensuring that the school is aware and implementing new trends and developments as and when they arise.

    What success will look like

    Delivering 14 additional classes per week by 31st March 2017.

    Aim 5

    To especially reach out to and engage children with disabilities and/or additional needs.


    » Rolling outreach programme to children registered with disabilities to offer supportive bridges in to the project.
    » Developing and supporting disabled children to be peer mentors to help support new children with disabilities coming in to the projects.
    » To ensure that all activities are differentiated to enable full and equal participation by all without fear or stigma.
    » To regularly consult with disabled students to ensure that project continues to meet their needs.

    What success will look like

    25 children with disabilities and additional needs particpating weekly in at least one session alongside their non-disabled peers.

  • Impact


    The project will result in:
    *A long term successful and sustainable dance hub making a positive difference for Newham's disadvantaged, vulnerable and at risk children.
    *Increased numbers of children reaching their full potential personally, socially and educationally.
    We will demonstrate success by:
    *Regular ongoing monitoring of all key outcomes and outputs.
    *Monitoring a membership of 600 children/annum
    *Increasing each year the levels of accreditation and attainment achieved by each person


    Not raising the required funds - mitigated by detailed research, robust fundraising plan, engagement of successful/experienced fundraiser, more than one funder identified for each funding area.

    No availability of building - agreement in place with leaseholder pending securing the necessary funds.

    Unsustainable business plan - clear costed out revenue funding plan with appropriate contingency included.


    All donors will receive a monthly email newsletter updating them on progress. All donors will be invited to official opening and launch of the new hub. Funders will then continue to be kept informed via annual email newsletters and an open invitation to visit the project at any time.

  • Budget

    Budget - Project Cost: £1,000,000

    Loading graph....
      Amount Heading Description
      £750,000 Dance Hub Building Costs
      £157,000 Dance Hub Professional Fees
      £93,000 Dance Hub Equipment and Furnishings

    Current Funding / Pledges

    Source Amount
    Parents/Students £5,000 Guaranteed
    Parents/Children £20,000 Conditional
  • Background


    Newham is an inner city area with a population of approx 340,000. It has high levels of poverty - 65% of children live in poverty on a daily basis, higher than both the London and national average child obesity, long term health conditions and children with life limiting conditions. It has the highest number of disabled children in the country including families with more than one disabled child. It s one of the most multicultural areas in the country.


    Children in Newham who are experiencing deprivation and difficulties and not involved in any constructive activities. Children with disabilities who are isolated and have no other leisure time opportunities. Families experiencing financial difficulties who cannot afford to access such opportunities.

  • Why Us?

    Why Us?

    We have unique and unparalleled experience of Newham, its children and delivering community based arts activities successfully that support and enable children to attain their full potential. We have a strong support group of parents/carers, former students,community supporters who are determined to achieve our goals and support the school in to the future. We have a growing reputation for delivering quality provision that engages the most disadvantaged/isolated children.

    Read more about the Charity running this project.


    Deborah Day

    The driving force and inspiration that the continued development and success of the school has been built on.

    Lucy Guazzelli

    An exceptional teacher who graduated from the school, provides a daily role model and inspiration to all.

    Kevin Jenkins

    Over 40 years experience and knowledge of fundraising for projects to achieve future sustainability and success in East London.

    350 Children And Their Parents

    Whose combined, strength belief and determination will ensure success.