Project information

Park Theatre: Annual Fund

Park Theatre is a warm and inclusive venue providing accessible cultural engagement for everyone in the local community. Every penny raised by the Annual Fund is invested back into our beautiful building and dedicated staff, keeping Park Theatre a fantastic place to visit, to work and to create in.

May 2018 - May 2019

Charity information: Park Theatre

Park Theatre logo
  • Need

    Need

    Park Theatre reverberates with life with over 100,000 visitors a year to see our shows, take part in our creative learning activities or to visit our vibrant cafe bar. Despite this, ticket and cafe bar sales alone are not enough to cover the costs of offering everyone a warm welcome and great experience. Park Theatre must fundraise £300,000 each year in order for building maintenance and staffing costs to ensure that the theatre continues to be a thriving North London community hub.

    Solution

    The Annual Fund enables individual and corporate supporters to make one-off or annual donations to help us grow a pot of money year on year to cover our core costs.

    The idea is to encourage annual support and enable us to build a pool of engaged donors who are passionate about us as an organisation.

    Fronted by Juliet Stevenson and with an engaging message, the Annual Fund has already generated interest and is an ideal candidate for the Big Give.

  • Aims

    Aim 1

    To be a welcoming and accessible venue for everyone, offering every visitor a quality experience


    Activities

    » A well cared for building is key to providing the best visitor experience. We will ensure our facilities and award-winning venue are well maintained

    What success will look like

    From the increasing number of visitors each year, from feedback collected through our customer satisfaction survey, and from the evidence of improved maintenance


    Aim 2

    To offer the best customer service provided by our dedicated and passionate staff


    Activities

    » Investing in training and professional development to ensure our staff feel properly valued and supported to maintain an exemplary working culture

    What success will look like

    From customer feedback, online reviews via Trip Advisor, detailing the results of our specialist training programme to integrate customer service throughout the organisation


    Aim 3

    To increase our financial resilience


    Activities

    » We will invest monies raised through the Annual Fund towards our free reserves target of three months' operational running costs

    What success will look like

    By evidencing a growing number of donations to our Annual Fund to fund core costs whilst contributing to our free reserves target


  • Impact

    Impact

    Securing regular core funding through accumulative fund will enable us to devote more time to fundraising for other areas of our work. This will include our artistic programme, creative learning and community outreach projects and investment in further staffing to help Park Theatre grow and thrive as a welcoming and inclusive arts charity that sits proudly within its local community.

    Risk

    With the introduction of the new GDPR legislation, we have focussed on a smaller pool of more engaged donors who have opted to hear about our fundraising activity. This has the potential to impact on fundraising, but as a small organisation, we have always worked with closely with our donors and potential supporters to make them feel closer to the organisation.

    Working with Juliet Stevenson should enable us to attract support from existing donors and secure new support via social media

    Reporting

    We will be inviting all our donors to an annual celebration to highlight work achieved as a result of the Annual Fund. We are also planning a campaign of behind the scenes videos, blogs and social media posts to share what we have been doing to ensure Park Theatre remains a fantastic place to visit

  • Budget

    Budget - Project Cost: £20,000

    Loading graph....
      Amount Heading Description
      £500 Maintenance Maintenance of our evac chairs to support wheelchair users
      £1,000 Maintenance Annual window cleaning costs
      £750 Maintenance Repairs to signage
      £3,000 Maintenance Lift maintenance
      £2,500 Maintenance Plumbing services
      £8,500 Staffing Salary contributions for Technical Manager, Learning Care Co-ordinator and HR consultant
      £2,000 Training Specialist training in deaf awareness, conflict management and dementia-friendly customer care
      £1,750 Staffing Box Office staff to support extended opening hours
  • Background

    Location

    Park Theatre is based in Finsbury Park, in Islington, but at the apex of three North London boroughs (the others being Haringey & Hackney). This is an areas that had not had a theatre for over 50 years and had little arts provision, despite being a significant transport hub within easy reach of big, theatre-loving communities.

    When Islington Council were keen to support the conversion of a run-down office block to a purpose built theatre, the foundations of Park Theatre were laid.

    Beneficiaries

    100,000+ visitors who come through our doors every year to enjoy our year-round programme of over 25 productions with access performances, participate in our regular acting classes for children, adults & people living with dementia, meet friends or work in our vibrant cafe bar, or enjoy the regular play readings we offer to members and invited guests from the theatre industry.

  • Why Us?

    Why Us?

    Park Theatre has already won a number of awards including The Stage Fringe Theatre of the Year Award 2015 and the first West End Wilma Accessible Theatre Award 2017 acknowledging the work we have already done to create a warm and welcoming venue.

    Our commitment to customer care has been enhanced by a proactive programme of repair and maintenance, the provision of specialist training and the addition of new staff, including our Learning Care Co-ordinator and Community Engagement Manager

    Read more about the Charity running this project.

    People

    Juliet Stevenson

    As celebrity spokesperson for the Annual Fund, Juliet will help create literature and video footage or attend events that broaden the campaign's reach

    Rachael Williams

    Rachael is Park Theatre's Executive Director. In this role she oversees the running of the building and the professional development of staff

    Dorcas Morgan

    As Development Director, Dorcas will oversee the promotion of the Annual Fund and the evaluation of the work undertaken as a result

    Daniel Cooper

    In his role as Development Assistant, Daniel will administer the fund, help look after the donors and assist in the evaluation of the project

A glorious venue - full of buzzing life. Long may it live!

Simon Callow