Project information

Integration, inspiration: football, food, fun

Our project's BIG IDEA is to facilitate the transition of vulnerable young at risk of apathy, crime and radicalisation to full participation in mainstream society by introducing them to inspiring people and positive opportunities.

September 2016 - September 2017

Charity information: Kensington Trust

Kensington Trust
  • Need


    West London is an increasingly criminalised and radicalised environment. We urgently need to address these dangers by increasing positive opportunities offered by people who do not seem alien to the at-risk, vulnerable young people we need to reach.


    By giving vulnerable young people a safe place to meet run by local people who provide them with regular sporting, educational and social activities (as well as healthy food), we help them to:
    create relationships with positive role models
    raise their aspirations
    stop committing drug related crime, motor vehicle crime, ASB & robbery
    breakaway from gang membership and radical influences
    feel part of their wider neighbourhood
    stay in education
    enter training
    find work

  • Aims

    Aim 1

    Diversion that delivers, overcoming influences of gang crime, radicalisation and marginalisation.


    » Weekly football and fitness training for under 18's. First team in junior league (under 16's), feeder for semi-pro club, Kensington Borough.
    » Weekly meetings at our hub, the arches, W11: inspiring speakers, Transactional Analysis, literacy skills followed by food.
    » Theatre, film and cultural trips with professional London guides.
    » Leadership training days at Grange Park, Hampshire

    What success will look like

    We will monitor the number of at-risk young people attending our weekly activities and communicate with parents, carers and local agencies to monitor their progress.

  • Impact


    By giving marginalised young people a stake in their community and the opportunity to make informed choices, we build their resilience to negative influences and increase their chances of becoming positive members of society with fulfilling lives. Over time, this is evidenced by fewer young people active in crime, or heading to prison; better physical and mental health; fewer teenage pregnancies; increased educational and working opportunities.


    1. Long-term finance of the hub at the arches, W11.
    2. Pressure on volunteers' time.
    1. Finance has been secured for the hub for 1 year. Evidence of hub's impact over this time will be used to secure long-term investment.
    2. We aim to increase the number of volunteers by giving young people the opportunity and training to get involved. Outcomes of this project will be used to help raise funds to pay up to 3 key workers for their time.


    We will report to donors by sending email news letters every two months.

  • Budget

    Budget - Project Cost: £32,480

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      Amount Heading Description
      £6,000 Football Weekly training for 40 u.16's, jnr. league matches 2016-17, transport, kit
      £6,000 Leadership Training Bi-annual away days for 32 u.18's Grange Park Hampshire for military style training & food
      £12,480 The Arches 10 hrs a week at hub u.17's:fitness training, talks, literacy skills, food, training for CSCS ticket
      £4,000 Cultural trips 8 times a year, 16 u.16's go to National Theatre, visit museums with guide, go to cinema
      £4,000 Transactional Analysis Monthly self-development group sessions with Dr. Staunton

    Current Funding / Pledges

    Source Amount
    Lyon Foundation £8,000 Guaranteed
  • Background


    Kensington & Chelsea is the 3rd ranking crime borough out of 32 London boroughs and has been identified as an emerging gang borough. We operate in RBKC's Colville, Golborne & St. Helen's wards. Colville Safer Neighbourhood, 2014: ‘Reports of serious youth violence are up 24.5%, youth violence up 25% and violence with injury is up 29.5% from April to September when compared with last year. Reasons for this include gang include gang and drug dealing disputes between groups of young people.'


    Hard-to-reach 12-18 year olds in North Kensington with an innate distrust of authority figures, at risk of offending or re-offending, leaving education and not working. We also attract immigrant children or first generation British children who are talented and passionate about football, often becoming role models for other children.

  • Why Us?

    Why Us?

    Our team of outreach volunteers lives in the same community as the young people we need to reach. They are not alien to each other and often share life experiences. Participation of marginalized youth in activities out of their ‘zone’ only happens through recruitment at grassroots level, which we are uniquely placed to provide.

    Read more about the Charity running this project.


    Alexandra Gray, Trustee, Co-Founder

    Policy making, project initiator and monitoring

    Moutaz Chellat

    Project manager, youth development and grass-roots co-ordinator

    Milad Alkriche

    Former professional footballer in Morocco and Spain, Level 2 FA Coach. First team coach, oversees all football training.

    Flora Lyon, Trustee

    Champion of grass-roots football, moral and financial support


Pays for us to rent our hub, the arches in W11, for one month

It is vitally important that society takes a closer and more positive interest in our young people as they are our future. So much can be gained from one day in the country doing fun, challenging and rewarding activities. Both instructors and students learn so much from each other.

David Fox-Pitt, founder of WildFox Events, the original adventure challenge company, ran our first Grange Park training day.