Project information

Live at Home Christmas Appeal 2016

We aim to reduce the levels of loneliness and social isolation amongst older people. This project will help by supporting us to reach an additional 300 older people; assisting them to stay independent, improve wellbeing and develop community connections through our Live at Home services.

December 2016 - December 2017

Charity information


MHA logo
  • Need


    Loneliness among older people is a growing issue. The population is ageing and the “oldest” old are most likely to experience loneliness.
    Social connectedness has an impact on Wellbeing. Age UK research suggests that over 1 million older people go for over a month without having a meaningful conversation with a friend, family member or neighbour. 2.9 million people over 65 currently live alone By 2030 there will be two million people over 65 with no children.


    We support older people to regain independence and lead more active and fulfilled lives, enabling them to remain living at home for longer. We focus on improving wellbeing by focusing on the whole person – mind, body and spirit.
    Members can choose from a wide variety of services, clubs and activities based on their needs. These range from 1:1 befriending which enables a friendship based on companionship, trust and advice to form – through to strength and balance classes enjoyed as a group.

  • Aims

    Aim 1

    To support a new Member for 1 year for every £300 raised – and maintain this with on-going funding


    » By providing strong leadership, experienced local management and robust infrastructure
    » By underwriting the local cost of service provision centrally to ensure sustainability
    » By enacting an on-going programme of fundraising to ensure our ability to underwrite costs
    » By using appropriate systems to manage people, Members and finances safely and consistently

    By increasing membership numbers proportionately and by planning for and ring-fencing the future cost of operations to ensure service sustainability

    Aim 2

    To evidence an improvement in an individual’s mental wellbeing after 6 months of activity


    » By offering a weekly 1:1 befriending service, matching people with shared interests, attitudes and opinions so that true friendships can form
    » By offering advice and signposting to relevant services – including providing regular local newsletters
    » By seeking regular feedback to ensure continuous improvement and that needs are being met

    By conducting an initial assessment to form a baseline and then completing further assessments to measure improvement, tailoring intervention as appropriate

    Aim 3

    To show a reduction in an individual’s self-assessment of their level of loneliness within 6 months


    » By offering a wide choice of meaningful activities and clubs as well as 1:1 befriending
    » By involving the individual in shaping community engagement as well as designing relevant services
    » By seeking regular feedback to ensure continuous improvement and that needs are being met

    By conducting an initial assessment to form a baseline and then completing further assessments to measure improvement, tailoring intervention as appropriate

    Aim 4

    To prevent unplanned contact with health services by maintaining or improving physical health


    » By building relationships with local health professionals to understand what individuals’ risks are
    » By offering a range of relevant activities such as strength and balance, walking or exercise groups
    » By regularly monitoring the individual and raising any concerns around any health deterioration

    By working with health care professionals to evidence maintained or improved health against an initial assessment of the individual

    Aim 5

    To offer opportunity for volunteering and wider community inclusion, particularly across generation


    » By creating or developing a community around the physical hub of the Live at Home Scheme which is fully inclusive to everyone who is part of it
    » By promoting volunteering opportunities and to explain why volunteering can have a positive impact both for the volunteer and the person in receipt
    » By positively engaging with local schools and colleges to create opportunities for intergenerational engagement
    » By furthering our research into the motivations for volunteering and what creates successful partnerships so that we can do more

    By measuring the number of volunteers, volunteer hours, retention rates as well as the number and percentage of intergenerational engagements

  • Impact


    This project will ensure that up to 300 older people have access to a range of support services, activity groups and clubs which will contribute to a reduction in their feelings of social isolation and loneliness as well as improving individual wellbeing.
    It will help reduce the burden on the NHS and care homes by enabling older people to access services and join activities which will help maintain or improve their health – therefore reducing the likelihood of unplanned medical interventions.


    The primary risk is the provision of long-term support from donors to ensure service sustainability after Year 1. However, MHA has more than 25 years in delivering Live at Home services and has proven expertise in both fundraising and volunteer recruitment with robust and tested supporter strategies.
    A further risk is not meeting individuals’ desired outcomes. This is reduced by following a tested assessment and benchmarking approach as well as securing regular feedback from all stakeholders.


    We will offer a range of communication channels which donors can opt in to. These will include electronic or hardcopy newsletters, social media and our website. We will also be happy to welcome donors to their local scheme so that they can see first-hand how their funds are being utilised.

  • Budget

    Budget - Project Cost: £30,000

    Loading graph....
      Amount Heading Description
      £5,000 Signposting Signposting to local services, information, advice and guidance
      £5,000 Newsletter A regular newsletter
      £5,000 Befriending Weekly one-to-one befriending with an individual matched by similar interests
      £5,000 Activities Either a weekly singing, crafts or exercise club for a morning or afternoon
      £5,000 Lunch club A weekly ‘home-cooked’ three course lunch and afternoon entertainment as part of a lunch club
      £5,000 Transport Transport to and from the clubs
  • Background


    We currently have 66 Live at Home Schemes across the UK and Isle of Man and we can ring-fence funds for use exclusively in any of these locations if required by a donor. Our Schemes primarily support older people who live in communities with low income and property value in the region of £100k. Our Members tend to fit into one of four core Mosaic Types; 21, 50, 51 or 53. Schemes have a fixed office base but services are primarily run from church and community halls across their catchment.


    Live at Home membership is aimed at people aged 65 and over, however the benefits spread far wider – e.g. the local health economy could benefit from a reduction in spend borne through the offering of preventative services, students could benefit from mentorship and anyone can take value from volunteering.
    We aim to continue to not only directly impact the lives of older people, but to do so indirectly too by raising the importance of reducing social isolation and loneliness.

  • Why Us?

    Why Us?

    Our 66 Live at Home schemes have seen increase in membership during 2015 from 9,000 to 10,000 members. We are currently developing consistent and tangible outcome and impact measures for Live at Home, but research we conducted last year provides valuable anecdotal feedback about the difference that Live at Home makes to people’s lives.
    “…you can get up in the morning and think ‘Oh good, I’ve got somewhere to go’, because when you’ve got nowhere to go…the day’s long…” (Live at Home Member)

    Read more about the Charity running this project.


    Tanya Stafford

    Tanya Stafford is one of our 66 Scheme Managers who are committed to doing as much for older people as possible within the communities they serve.

    Edward Tudor

    Edward Tudor is a volunteer who donates his time to help run a weekly men’s pub lunch. We are very fortunate to have some 2,700 people like Edward.

    Alison Slater

    Alison Slater is the national Operations Manager. Alison’s mission is to ensure that the right outcomes are achieved for each and every stakeholder.

    Jonathan Mace

    Jonathan Mace is MHA’s Head of Live at Home. He’s a postgraduate marketer with 10 years’ experience in social care and is passionate about our cause.

A short film about Live at Home

“They just really care…if you’re a little bit upset or just need someone to talk to, they’ve got time for you. Last year I lost my dad and they sent me a card and I thought that was really nice.”

Live at Home Member