Project information

Developing more Self-reliant groups

The aim is to help people grow or rebuild their confidence, discover their skills and talents, grow new ones, develop income generating ideas and even start their own small businesses or get back into the workplace. They are all about helping people reach their potential.

It is ongoing

Charity information: Purple Shoots Business Lending Ltd

Purple Shoots Business Lending Ltd logo
  • Need


    Many parts of Wales remain stubbornly poor. There are pockets of poverty and deprivation throughout Wales, particularly in the South Wales Valleys. Many of these areas have amongst the highest rates of unemployment. Unemployment leaves people feeling useless, undervalued and depressed. This tends to immobilize people who are otherwise creative, resilient and determined but are failed by a system which consistently talks about the failings of their communities rather than their strengths


    Purple Shoots’ individual borrowers are those who have got themselves to the point of going into self-employment, having overcome often very significant obstacles.However, there are many people who have not been able to get to the point of contemplating their own business and the self-reliant groups are a proven model that can help people rebuild confidence and develop skills and aspirations which can get them into employment or self-employment and tackles their isolation.

  • Aims

    Aim 1

    To tackle isolation and unemployment through self-reliant groups


    » To reach isolated and disadvantaged people and draw them into a supportive group which will help them reach their potential

    What success will look like

    By having more groups running which are developing skills and generating their own income

  • Impact


    Improved confidence and skills amongst group members, and participation in the community by the groups. Some improvement in income levels, with some groups or individuals starting businesses but all groups operating on a self-sustaining and independent basis. This can be demonstrated anecdotally by interviewing group members but also through assessing numbers of groups, their activities, income levels etc


    The benefits system is the key issue which can act as a deterrent to anyone wanting to commit to a weekly activity and generate extra income. It can also interfere with group members' attendance if they are required to be at a Jobcentre and because of the way they treat their clients, can contribute to loss of confidence and depression. Purple Shoots has engaged with DWP locally to try to gain support and to ensure that the group activities do not jeopardize their members' benefits


    Newsletters are bi-annual. A special report can also be produced.

  • Budget

    Budget - Project Cost: £19,000

    Loading graph....
      Amount Heading Description
      £1,000 Information Day One day training day for organisations to explain the concept and encourage them to set up groups
      £2,000 Christmas Market Costs of a stall for 10 days to enable the groups to test trade and sell products
      £15,000 facilitators Cost of two or more part-time facilitators to help set up and run the groups
      £1,000 Miscellaneous Costs associated with the groups - eg venue hire
  • Background


    Purple Shoots operates from its base in Pontypridd and is aimed principally at covering Wales – the bulk of the work so far, and the need, is concentrated in the South where there are high levels of poverty and economic inactivity.


    SRGs are aimed at the most disadvantaged and marginalised in Welsh communities and those who are struggling with unemployment and want to make changes in their lives. Purple Shoots engages with them through existing networks and projects, community groups, churches and other organisations working with a range of disadvantaged people.

  • Why Us?

    Why Us?

    Purple Shoots has been operating for 3 years, working with mainly unemployed people and its director has a career history in the finance industry. There are also strong links with Wevolution, the Scottish charity which pioneered this movement in the UK and who are providing a great deal of support.

    Read more about the Charity running this project.


    Karen Davies

    Chief Executive of the charity who will oversee the project, continue to run existing groups and support new groups as needed

    Emma Musgrave

    Partner - and independent consultant who will organize and run the training day, liaise and support facilitators and support groups as needed