Project information

Mission Christmas North East

The Mission Christmas campaign supports sick and disadvantaged children and young people in the North East of England. The project aims to ease suffering, promote inclusion and increase well-being in the most vulnerable young people across the region through a range of Christmas related activities.

November 2016 - December 2016

Charity information: Metro Radio's Cash For Kids North East

Metro Radio's Cash For Kids North East logo
  • Need


    The North East has the highest child poverty rate in the UK with one in three children living in poverty. The town of Middlesbrough is in the top ten most deprived areas of the UK and some neighbourhoods in the region have more than two-thirds of children living in families on out of work benefits.
    Many of the children who live in this environment suffer from isolation, low self-worth, emotional and behavioural issues and bullying. Their parents want to provide more for them but can't.


    Mission Christmas identifies children who are at risk of being forgotten at Christmas time and we make sure they aren’t. Our toy campaign distributes toys and gifts to approx. 42,000 children and young people while we also provide life-enhancing experiences to disabled children.
    These are children who, because of Mission Christmas, feel included, loved, cared for and looked after and we know without a doubt, that the sense of pride and joy that ensues makes a lasting impact on their lives

  • Aims

    Aim 1

    To make sure no child gets forgotten at Christmas


    » To distribute age-specific toys and gifts to children and young people who would otherwise wake up to nothing on Christmas day

    What success will look like

    We work with social work teams and agencies to identify the most vulnerable children in the region and they distribute the toys to them directly.

    Aim 2

    To provide a life-enhancing experience for sick/disabled children which they would normally not get


    » Provide a special event e.g. a flight of dreams/polar express flight/special Christmas party for disabled children and families

    What success will look like

    Through event photographs and videos and feedback from the attendees

  • Impact


    Each year we run this campaign we receive donations from adults who were once the disadvantaged children who received a toy from Mission Christmas. They tell us how this one small act made a huge difference to their upbringing. They tell us that it reduced stress on parents, brought joy to their families and prevented bullying from peers. They donate as adults because they understand first-hand the need and want to bring this relief to other children.
    We can demonstrate this from case studies


    The risks are extremely limited due to running this campaign successfully for many years. We already have a bank of generous supporters who will support this project year in year as it has tradition and a strong reputation behind it.
    The only risk we can’t plan entirely for, is a large increase in demand. Unfortunately the demand rises each year, hence why we are looking to apply for The Big Give to make sure we don’t have to let any children down.


    We publicise figures and promotional photos/video's immediately after the campaign to inform donors of how many children have been supported through Mission Christmas

  • Budget

    Budget - Project Cost: £70,000

    Loading graph....
      Amount Heading Description
      £50,000 toys toys for specific age ranges that aren't donated by the public
      £10,000 specialist toys specialist toys for disabled children which aren't donated by the public
      £10,000 inclusive event cost of inclusive event for disabled and sick children

    Current Funding / Pledges

    Source Amount
    The Botanist £8,000 Guaranteed
    Charles Clinkard £500 Guaranteed
    Infinate Air £1,000 Conditional
    Manheim Auctions £5,000 Conditional
  • Background


    Mission Christmas North East covers from the top of Northumberland to North Yorkshire.


    Children 0 - 17 years who reside in the North East region and are identified as disadvantaged. This can be through disability, sickness, living in poverty, or suffering from abuse or neglect.

  • Why Us?

    Why Us?

    Cash for Kid have organised a Christmas toy appeal for 15 years and we have the infrastructure and contacts in place to run this successfully year after year. We have the exposure and range to promote the project across the region and have built a reputation for delivering this campaign and making a difference to children's lives.

    Read more about the Charity running this project.


    Stephanie Simpson

    Cash for Kids Regional Manager Stephanie manages this campaign, whether its working in the warehouse till late or securing a large corporate donation

    Lynsey Thompson

    Lynsey has ran the logistics of the Mission Christmas for 4 years and makes sure every single toy gets to where it needs to be