Project information

Sporting Moments

Sporting Moments is an sporting activity club for people living with a dementia and their caregivers. Weekly sessions are run throughout the whole year. Sporting Moments aims to provide a wide array of physical activity to meet the needs of anyone who has been effected by dementia.

On-going project

Charity information

Know Dementia

Know Dementia logo
  • Need


    Exercising has been found to improve health and maintain independence and make people of all ages feel good. Whilst it is important for people living with dementia to partake in physical exercise, research has found that greater cognitive impairment is associated with reduced adherence to exercise.
    Living with dementia can also put pressure on relationships and can make individuals feel isolated. Often people tell us “it is nice to know we are not alone”, there are others like them.


    Sporting Moments is one way of reaching and engaging with those least likely to exercise and motivates them to incorporate regular (weekly), physical activity into their lives. It also provides a safe environment for people at different stages of dementia. Sporting Moments encourages interactions with others who can offer emotional and practical support. By bringing people together as a community we help nurture existing relationships, build new support networks and ensure everyone feels valued.

  • Aims

    Aim 1

    To improve physical health of people living with dementia and their carers


    » There activities are range of activities, providing choice, e.g. badminton, walking football &archery, bowls, etc.
    » The activities are fun, adaptable (for all abilities) and focus on encouraging independence (building confidence)

    To ask for feedback regarding: are people being more active, more confident, having fun? Using questionnaires, 1-1 and group interviews, and co-coordinator observations

    Aim 2

    To reduce social isolation and loneliness


    » Sporting Moments provides opportunities for people to meet different people in similar situation as themselves.
    » Activities are in a in a non-judgemental environment
    » Tea/coffee time to encourage people to make new friendships, build and strengthen their support networks, and support the carer patient relationship

    To ask people if they feel that Sporting Moments supports patient-carer relationship? If patient/carer feel better supported and help build new friendships? Usings questionnaires

    Aim 3

    To maintain & improve wellbeing


    » Sporting Moments supports the '5 Ways to Wellbeing'; To connect, be active, take notice, keep learning and give

    Completing 5 Ways to Wellbeing table. It is difficult to wholly quantify the benefits that come from providing opportunities for families to share activities- happiness, laughter

  • Impact


    Sharing the dementia role- reduced burden & carers more able to cope with stress. Carers able to care for longer
    Community education &awareness
    Reduced loneliness, improved support network
    Mental stimulation- Maintain mental health, reduce anxiety
    Renewed sense of purpose: feeling valued, remain engaged and active
    Reduce risk of ill health & falls. Maintain independence & mobility for longer
    Pro-active support- Reduce demand on health & social care, reduced community cost


    1) If the leisure centre receives a cut in its own funding and would not be able to continue offering co-ordinator or facilities
    2) Lack of attendees
    3) High increase in costs
    Contingency Plans:
    -Continue using facility & find an external coordinator to run Sporting Moments at a more affordable cost
    -Find an alternate venue and coordinator
    -If lack of attendees, we would ask the provider to adapt activities accordingly and use less facility space to reduce cost- use


    Through SROI reports, online, social media, emails, letters and trustee meetings

  • Budget

    Budget - Project Cost: £6,244

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      Amount Heading Description
      £2,980 Co-ordinator 3 hours per week, £20 per hour, 48 weeks and £100 publicity
      £3,264 Venue £68 per session, 48 weeksper year

    Current Funding / Pledges

    Source Amount
    West Sussex County Council £3,860 Guaranteed
  • Background


    Sporting Moments is located in Southwater, West Sussex. W.Sussex has a higher percentage of adults over the age of 65 than the England average. It is estimated that 1 in 3 people over the age of 65 will develop dementia. With a growing ageing population these numbers are expected to rise. Around 1/4 of the population live in rural areas. With the cost of living in rural areas being significantly higher & services harder to access, there is evidence that deprivation is getting worse in Sussex.


    Sporting Moments is committed to provide education, advice and support to people living memory problems and their carers. Although we offer support to anyone with memory problems, which may have been caused by a number of causes such as: stroke, Parkinson’s or dementia, we mostly support people living with dementia and their loved ones. We utilise a number of methods to inform the community of what services we offer, for example: GP referrals, Alzheimer's Dementia Advisers, posters, online, etc

  • Why Us?

    Why Us?

    Know Dementia a local charity, is run by volunteers comprising family carers and qualified professionals who live and work with people with a dementia. All the volunteers, employees and trustees are passionate, and have understanding and experience with dementia within the local community Know Dementia's trustees include: carers, a person with dementia representative, people who work with people with dementia- care organisations, people who work in the council promoting dementia.

    Read more about the Charity running this project.


    Jennie Morrison-Cowan

    Know Dementia Trustee, who will over see the running of the project to ensue high quality service is being delivered

    Steve Brew

    Leisure Centre Manager and Sporting Moments Coordinator. Responsible for coordinating and delivering the service

Coffee break is an invaluable opportunity to sit and have a chat. I have picked up so many useful pieces of information that I have taken on to my sister in law... I have also had a chance to give back, advising someone to register with other organisations