Project information

Feeling Happy, Feeling Safe

Preschool children are faced with many challenges to their happiness and safety and parents need support in discussing these issues in an age-appropriate, non-threatening way. We will create a series of short animated films for children and parents or carers to watch and discuss together.

Approximately 6 months

Charity information


Kidscape logo
  • Need


    The need to teach very young children about the potential threats to their safety is crucial in raising a happy and safe generation. Children need to develop skills to identify situations where their safety is at risk (eg. “stranger danger”, inappropriate “secrets”, bullying) and know how to get help. In addition, parents who want to equip their children with these skills need support to do so in an age-appropriate, non-threatening way.


    Feeling Happy, Feeling Safe is a series of short stories written explicitly for pre-school children which deals with various safety scenarios and helps adults to discuss them in context and without raising fears. These stories were originally published in book form but we will update them and turn them into short animations which we will publish on our website. They will be free to access and will provide a simple, child-friendly resource for parents or early years professionals.

  • Aims

    Aim 1

    To support parents and carers in teaching personal safety skills to preschool children


    » Create a series of short animations based on our Feeling Happy, Feeling Safe book and publish these on our website and other social media channels.

    Success will be a minimum of 20,000 views of our videos within the first 6 months of publication.

  • Impact


    The project will give early years settings and families access to a permanent resource, and will help children learn essential safety skills that will be reinforced throughout their compulsory education years. We will ask for feedback on the videos from nurseries, parents and early years professionals so that we can assess the impact they have.


    There is a risk that the specialist staff involved with the project could leave part-way through the work. We have planned for this risk by ensuring that senior management staff (who have the necessary professional knowledge) are fully up to speed with the project and would be able to step in if necessary.
    There is also the risk that we do not receive the anticipated numbers of views of the finished videos. We have planned a strong communications strategy across many channels to prevent this.


    Donors to this project will receive a monthly email report on its progress, and this will also inform them if any changes have had to be made to the plans. They will be the first to be shown the finished videos before publication.

  • Budget

    Budget - Project Cost: £22,000

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      Amount Heading Description
      £14,000 Animation production Producing 4, 2-minute animated films
      £3,000 Consultant costs Script development with a professional early years consultant
      £1,200 Publicity Promoting the finished videos across social media and other communications channels
      £3,800 Project management and admin Staff and overhead costs to manage the project
  • Background


    The project will be an online resource and as such will be accessible to a worldwide audience. Our initial intended demographic will be pre-schools and nurseries across the UK as well as parents of pre-school children who


    The primary beneficiaries will be pre-school children and their parents and carers.
    Other organisations supporting children and families in other ways will also benefit as they will be able to direct their clients to our videos.

  • Why Us?

    Why Us?

    We have been working for over 30 years to keep children safe from all forms of abuse. We wrote the original Feeling Happy, Feeling Safe book in 1991 that was used by the Home Office, police forces and thousands of parents across the country as a training and teaching aid. We still get requests for this book even though it has been out of print for many years. Our experience and our contacts make us the best people to update this information into a more accessible resource.

    Read more about the Charity running this project.


    Peter Bradley

    Peter is the Director of Services at Kidscape. He has over 30 years' experience in supporting children and families.

    Anna Ceesay

    Anna is our Communications Manager. She is an ex-BBC multimedia journalist who will make sure that the finished videos reach the right audience.