Project information

LifeLine Free Telephone Helpline

Simple advice and preventative measures could stop children dying or being seriously injured in their homes. LifeLine is a new free national helpline, manned by trained volunteers, designed to give life-saving accident prevention advice, primarily targeted at the parents of under fives.

Late 2016

Charity information: The Royal Society For The Prevention Of Accidents

The Royal Society For The Prevention Of Accidents logo
  • Need

    Need

    Home accidents are a major cause of death, disability, hospital admissions and A&E attendances among children under the age of five.
    Research has identified that children from disadvantaged backgrounds are far more likely to suffer accidental injuries or deaths.
    These accidents don’t need to happen. Simple advice and preventative measures could stop children dying or being seriously injured in their homes. However, traditional support networks either don’t exist or they fail to provide this.

    Solution

    Individuals and families who have contact with LifeLine will feel empowered to take action to prevent accidents in their homes. For example, a young single dad recently told us that until speaking to us then he had no idea that he should be putting cold water in the bath first to reduce the risk of scalds and burns to his small children.
    Volunteers will be equipped with the skills, confidence and experience to obtain work, which will have positive psychological and financial benefits for them.

  • Aims

    Aim 1

    Provide lifesaving advice to parents and carers, especially those in deprives communities.

    Activities

    » Launch and promote a free telephone line for families wanting to protect their children.

    Success will be measured via post-call satisfaction surveys and omnibus attitudinal and behavioural surveys, in line with best practice in safety campaignings.


  • Impact

    Impact

    The project will plug the current gap that exists between families wanting safety advice and confusion about where to access such advice.
    Individuals and families who have contact with LifeLine will feel empowered to take action to prevent accidents in their homes.
    LifeLine will plug the current gap that exists between families wanting safety advice and confusion about where to access such advice.

    Risk

    Failure to secure sufficient funding will mean we are unable to promote LifeLine effectively or provide it as a free service, potentially detering deprived communities from accessing our lifesaving advice.
    Having said that, as LifeLine is built on the foundations of our existing InfoCentre service, it is very much a scalable projecr, enabling us to soft launch and grow steadily over time if funding dictates this approach.

    Reporting

    Donors will recieve a quartely newsletter reporting call volume and customer satisfaction stats, as well as highlight FAQs and success stories, which we intend will help to further grow and report the service.

  • Budget

    Budget - Project Cost: £28,954

    Loading graph....
      Amount Heading Description
      £6,060 Admin Stationery, phone equipment, IT support, refreshments, travel
      £9,000 Promotion Promotion
      £3,500 Training Traing volunteers
      £5,000 Evaluation Evaluating the effectiveness of the service
      £5,394 Phone Line 0800 line rental, call charges etc
  • Background

    Location

    Nationwide service, based in central Birmingham.

    Beneficiaries

    LifeLine is aimed at all parents/carers of children aged 0-5 with a focus on disadvantaged/excluded communities, where the risk of death and uninetional injury has been shown to be the greatest

  • Why Us?

    Why Us?

    RoSPA have worked hard to change legislation and attitudes surrounding accidents for a century. We have helped to prevent millions of deaths and serious injuries. The compulsory wearing of seatbelts, the Cycling Proficiency Test, and fire-resistant foam furnishings s are just some of our campaign highlights. Through our varied activities we are a strong advocate for the wellbeing of families everywhere, striving for an end to unnecessary suffering caused by accidents.

    Read more about the Charity running this project.

    People

    Anita Plumb

    Information Officer at RoSPA for the last 30 years - she works in our existing InfoCentre and knows child safety inside out!