Project information

A Wild Smile - oral health education

This programme will provide dental practices with animal themed oral health education resource to run a Wild Smile Club for patients aged 4 - 7. It will raise awareness of oral health, well-being, increase uptake of care, prevention and timely treatment as well as encouraging community engagement.

September 2015 - September 2017

Charity information: Heart Your Smile

Heart Your Smile logo
  • Need


    As highlighted by several media reports, tooth decay is the most common oral disease affecting children and young people in the UK, yet it is largely preventable. Although oral health of children has been improving, significant inequalities remain. Poor oral health can affect children’s ability to sleep, eat, speak, play & socialise. Other impacts include pain, infections, poor diet and impaired nutrition and growth. Large numbers of young children have teeth extracted under general anaesthesia


    A wild smile promotes healthy habits in a fun and engaging way for young children. The free resources encourage the use of simple preventative measures to look after their children’s oral and general health, following the evidence based guidelines set out by NHS England in Delivering Better Oral Health. Wild Smile will provide a toothbrush, toothpaste and wild smile passport. Using a reward based programme to encourage daily brushing routines, healthy eating and regular visits to the dentist.

  • Aims

    Aim 1

    Invite 24 dental practices/groups to run a wild smile club


    » Invitation letters to our database contacts and connections in dentistry
    » Social media campaign
    » Targeted newsletters
    » Trustee letter of appeal

    The practices will be signed up to our programme and order 250 wild smile club packs

    Aim 2

    Target 250 wild smile memberships per dental practice/group


    » Provide resource and support practices to target 250 children with in their practice group.

    We will monitor how many packs practices have handed out to children to make sure we are on target

    Aim 3

    Promote oral health education to 6,000 children across the UK


    » By getting the 24 practice groups involved to target children on their database and in local schools we will reach this total within 2 years

    Stickers sold to practice will indicate sucess of the passport.
    Target 3,000 wild smile medals in the first 2 years. Once 9 stickers have been collected a medal is rewarded

    Aim 4

    Engage with at least 24 schools via the dental groups involved


    » Each practice will be asked to pledge at least 1 school visit in their area to deliver a Better oral health workshop/presentation

    We will ask the practices to give us a report that we can use in our newsletter/blog once they have completed a school visit

  • Impact


    This project will help dental teams make a positive impact on children’s oral health through promotion and education. The reward system will encourage regular visit and healthy habits. The website that accompanies the Wild Smile club will continue to offer free resources to practices to encourage further community engagement and a sustainable education programme that can be continued by the educators.


    The risk is that practices do not buy into the Wild Smile club. However we have very close connections within the dental industry and profession through our trustees and committee members. There are specific dental groups which we can rely to support this project whose involvement will have a positive impact on other dental professionals to get involved.


    Donors to this project will receive a quarterly report detailing the progress of practice sign ups and any necessary changes that has been made to the project plans.

  • Budget

    Budget - Project Cost: £29,653

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      Amount Heading Description
      £1,669 Training Wild Smile presentation to dental teams including the travel
      £3,600 Passports 6000 Wild Smile passports for the club packs
      £4,500 Medals 3000 Wild Smile medals for rewarding completed passports
      £3,240 Stickers 54000 Wild Smile reward stickers for the passports
      £2,100 Badges 6000 Wild Smile badges for club pack
      £2,673 Website Support, design and yearly domain registration
      £5,122 Admin Additional artwork, worksheets, experiments and all on line resource
      £2,907 Marketing Newsletters, social media, advertising, PR
      £3,842 Research Animal facts, clinical information, oral health facts and guidelines

    Current Funding / Pledges

    Source Amount
    Smile Impressions Dental Group £750 Guaranteed
  • Background


    This is a national project covering all of the UK and Ireland. Any practices wishing to be involved can do so from anywhere in the country.


    The direct beneficiaries will be children aged between 4 and 9 who join a Wild Smile club or use the free resources via their school or at home. Indirect beneficiaries of this educational programme include these children’s parents and siblings.

  • Why Us?

    Why Us?

    We have excellent connections in the dental profession, the dental industry and a large network through UK Dental Schools. We already have the support from groups such as British Society of Dental Hygienist and Therapists, British Dental Health Foundation and Association of Dental Administrators Practice Managers. These groups are sharing our resources via their own social media channels and networking groups; with their help we have a much wider reach.

    Read more about the Charity running this project.


    Lizzy Phoenix

    As our project manager Lizzy is a key to achieving our aims. Artwork, design, resource presentation as well as website design and support.

    Debbie Hemington

    A dental hygienist/therapist & educator. Debbie makes sure our messaging is current & follows the guidelines for delivering better oral health.

    Seema Sharma

    Founder trustee & is running a Wild Smile pilot programme in her practice group. She helps to build a network of awareness & support in dental.

Widl Smile activities

Widl Smile activities


10 children benefit