Project information

Information & Advice

We run a wide range of I & A services to support older people in Norfolk, providing free advice and guidance on a range of issues and excellent factsheets. We provide them with the facts so they can make choices knowing they have reliable information. Our Advice Line deals with 9,000+ calls a year

July 2015 - June 2016

Charity information: Age UK Norfolk

Age UK Norfolk logo
  • Need

    Need

    Norfolk has a higher than average number of older people living in the county and in 10 years time this will increase to 45% of the population. Our dedicated advisors provide information and advice on a range of issues. Our Advice Line takes 9,000+ calls each year. Norfolk is a very rural county, our Benefits Advisers visit older people in their own homes and provide a holistic approach encouraging older people to claim all the benefits to which they are entitled.

    Solution

    Our core work in our Head Office is facilitated by the increasing use of the integrated telephone system allowing callers direct access to advisors from key locations throughout the county. A new initiative has established a hub at the Norfolk & Norwich Hospital providing an information and advice service for older patients and their carers . We have this year established our first walk-in information and advice centres in our new shops in King's Lynn and Sheringham.

  • Aims

    Aim 1

    To provide free information and advice to all older people throughout Norfolk that need it.

    Activities

    » Our advisors provide information and advice on a range of issues, which can be accessed via the telephone advice line, website, email or in person.

    Last year we raised the income of older people in Norfolk by £2,942,986.


    Aim 2

    To ensure that older people in Norfolk are claiming all the benefits to which they are entitled.

    Activities

    » Our Benefits Advisors visit older people in their own homes and provide an holistic approach encouraging older people to claim what they are entitled.

    Our Information and Advice line last year took 2,294 calls concerning benefits. We are increasing the number of locations where older people can receive benefits advice.


  • Impact

    Impact

    When all older people in Norfolk are receiving all the support and advice they need and are enjoying a happy, independent and fulfilling life.

    Risk

    Insufficient advisors to meet the needs of older people is a risk, but by using an integrated telephone system it means we can site telephones remotely and direct calls to our Head Office, reducing the journey time for advisors.

    Reporting

    We report to our donors through our annual report, regular newsletters, donor events and by telephone.

  • Budget

    Budget - Project Cost: £29,057

    Loading graph....
      Amount Heading Description
      £29,057 Advising & informing We currently have a deficit of £29,00 on the project for 2015/16 financial year.
  • Background

    Location

    Our Advice & Information service is based in our Head Office in Old Catton on the outskirts of Norwich. It is then linked by an integrated telephone system to other locations eg our Respite Centre at New Costessey and Support Clubs in Broadland and Diss, GP surgeries in South Norfolk and our shops in King's Lynn and Sheringham.

    Beneficiaries

    All older people throughout Norfolk will benefit from the service. Norfolk is a very rural county with pockets of deprivation.

  • Why Us?

    Why Us?

    Age UK Norfolk is a well established charity with over 60 years experience of supporting and advising older people. It also has the accessible resources of our our brand partner, Age UK.

    Read more about the Charity running this project.

    People

    Information & Advice Manager

    To oversee the I & A department.