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Project information

FAD Fashion Futures

Fashion Futures gives creative young people at risk of dropping out of education the skills, knowledge and resilience they need to succeed in the fashion industry and successfully access higher education.

January 2019 - December 2019

Charity information: FAD (Fashion Awareness Direct)

FAD (Fashion Awareness Direct) logo
  • Need


    We believe that creative and talented young people should be able to progress and thrive, regardless of their personal circumstances, financial situation or ethnic background. BAME and working class people are critically underrepresented in the across the arts sector and we seek to re-address that imbalance.

    Young people have many challenges which are making them vulnerable of mental health issues - peer pressure, social media, university fees and difficulty to progress in employment, etc


    Over a period of 12 months, through a series of workshops and creative opportunities we give young people the soft skills; confidence and self-worth and the hard skills; technical expertise, they need to succeed, increasing their education and employment prospects. Participants will also benefit from learning about the industry first hand, meeting adult role models, discussing their higher education and career path options, and developing a network of supportive peer and professional contacts.

  • Aims

    Aim 1

    Help disadvantaged young improve life skills including confidence, initiative and problem-solving


    » One to one meetings with peer mentors who are FAD alumni, from similar backgrounds and have already progressed to the industry
    » Group workshops and tasks to develop confidence, resilience, time management and communication skills
    » Drop-in clinics at FAD offices with tailored advice on curriculum, UCAS, interview techniques and portfolios

    What success will look like

    Through peer mentoring 80 young people develop greater resilience and improved ability to surmount social and economic barriers to progress in the creative industries

    Aim 2

    Disadvantaged young people develop technical skills to make them employable


    » workshops led by specialists' to develop relevant skills such as research, design, sewing, pattern cutting and drawing to make them job ready

    What success will look like

    80 young people from 18 boroughs of London will have attended 60 hours of technical skills workshops preparing them for a progression in the creative sector

    Aim 3

    Disadvantaged young people gain knowledge and insight into options available in creative industries


    » Workshops on career advice and education pathways
    » Workshops on jobs, apprenticeships, internships available in the creative industries and the skills needed to get to secure that opportunity

    What success will look like

    80 young people will have attended 20 hours of workshops on career advice and will have developed a personal progression plan

  • Impact


    - We will make the fashion and creative industries more inclusive and will level the opportunities to access it
    - We will create a culture of giving and supporting disadvantaged young people among professionals in the fashion and creative industries
    - We will give FAD alumni the opportunity to give back as peer mentors.

    We will demonstrate the success through evaluation of entry and exit questionnaires, feedback and interviews


    Young people not raising to the challenge and dropping. The peer mentoring will be essential to keep them motivated.
    Personal and family problems to facilitate progression - tailored advice and support
    Mental health issues: anxiety, not coping with pressure, panic attacks. Peer mentoring will help.
    Young people not able to attend workshops due to caring needs: we will facilitate them doing work in their own time and catching up with them through 1 to 1 support


    End of project evaluation report to include:
    - analysis of entry and exit questionnaires showing increase in personal and technical skills
    - feedback from young people and from schools/colleges/youth groups from where young people are recruited
    - ongoing social media and website update

  • Budget

    Budget - Project Cost: £80,000

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      Amount Heading Description
      £35,000 Salary Project Manager coordinating programme
      £12,000 Venue rental renting premises for 80 hrs workshops to take place
      £13,000 Specialists' teachers delivering 80 hrs guided teaching to 80 young people
      £4,000 Mentoring expenses 20 peer to peer mentors training and expenses
      £8,000 Materials Materials needed for 80 hrs workshops
      £8,000 Marketing & Evaluation Recruitment, publicity, PR and webportal; Gathering evidence and reporting to funders

    Current Funding / Pledges

    Source Amount
    Natwest £35,000 Guaranteed
    ASOS £20,000 Guaranteed
  • Background


    We will run workshops in Hackney, our home borough in the for 80 young people of up to 18 London boroughs (Hackney, Tower Hamlets, Newham, Barking & Dagenham, Camden, Islington, Enfield, Haringey, Westminster, Redbridge, Wandsworth, Lambeth, Southwark, Croydon, Lewisham, Bromley, Bexley & Greenwich) At New City College Hackney.


    Young people from recognised disadvantaged backgrounds – ie single headed households,lower achieving ethnic groups, on free school meals, unemployed households or households in receipt of benefits, refugee/asylum seeker background or first generation to access HE. The majority (80%) will be from BME backgrounds. Some struggle with school and leave with few qualifications. Some are learning English as a second language, in or leaving care, young carers, dealing with bullying or family break up

  • Why Us?

    Why Us?

    FAD has 16 years’ experience developing extra-curricular programmes delivered in non-formal educational formats, with more than 8,000 young people from diverse ethnic, social and economic backgrounds.
    FAD has a long, proven track record of working in partnerships with more than 100 schools/colleges
    FAD has a database of more than 400 professionals working in the major groups of the fashion industry
    FAD achievements have been recognised with awards from BITC and LEPA

    Read more about the Charity running this project.


    Joanne Matthews, Creative Curriculum Director, FAD

    Project manager coordinating with the different partners, mainting regular communication with young people and making it happen

    FAD Peer To Peer Mentors

    Up to 25 past FAD beneficiaries who have progressed to the fashion and creative industries who will facilitate peer to peer mentoring

    Specialist Teachers

    Up to 8 specialist teachers who will transmit the technical skills and lead workshops on advice and career progress

Skill Up! Fashion Futures 2017


Will pay for 10 hrs of peer mentoring

FAD opened my eyes to the fact that we shouldn’t feel daunted about getting into good jobs, they gave me the confidence to start my career.

Karmen, Newham